Normative Social Influence - Publications - Faculty & Research - Harvard Business School

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Julie Battilana

Julie Battilana is the Joseph C. Wilson Professor of Business Administration in the Organizational Behavior unit at Harvard Business School and the Alan L. Gleitsman Professor of Social Innovation at Harvard Kennedy School, where she is also the founder and faculty... View Details

March 2024
Article

Being Together in Place as a Catalyst for Scientific Advance

By: Eamon Duede, Misha Teplitskiy, Karim R. Lakhani and James Evans

The COVID-19 pandemic necessitated social distancing at every level of society, including universities and research institutes, raising essential questions concerning the continuing importance of physical proximity for scientific and scholarly advance. Using customized... View Details

Keywords: Geographic Location; Power and Influence; Body of Literature; Research

November 2017
Technical Note

21st Century Populism

By: George Serafeim and David Freiberg

While the first decade of the 21st century saw a massive financial crisis that led to significant economic downturn, the second decade saw the rise of political leaders, who built their support upon a political message that championed the common person against the... View Details

Keywords: Populism; Market Efficiency; Market Liberalization; Political Influence; Political Instability; Capital Controls; Partnerships; Coalition; Inequality; Role Of Business In Society; Government Intervention In The Markets; Labor Market; Equality and Inequality; Financial Markets; Social Issues; Immigration; Financial Crisis; Capital Markets; Business and Government Relations

2013
Working Paper

Testing Coleman's Social-Norm Enforcement Mechanism: Evidence from Wikipedia

By: Mikolaj J. Piskorski and Andreea Gorbatai

Since Durkheim, sociologists have believed that dense network structures lead to fewer norm violations. Coleman (1990) proposed one mechanism generating this relationship and argued that dense networks provide an opportunity structure to reward those who punish norm... View Details

Keywords: Governance Compliance; Governance Controls; Governing Rules, Regulations, and Reforms; Information Publishing; Social and Collaborative Networks; Social Issues; Societal Protocols

2022
Chapter

Prioritarianism and Optimal Taxation

By: Matti Tuomala and Matthew Weinzierl

Prioritarianism has been at the center of the formal approach to optimal tax theory since its modern starting point in Mirrlees (1971), but most theorists’ use of it is motivated by tractability rather than explicit normative reasoning. We characterize analytically and... View Details

Keywords: Prioritarianism; Optimal Taxation; Utilitarianism; Redistribution; Inverse-optimum; Taxation; Theory; Policy

June 2008
Article

How Are Preferences Revealed?

By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian

Revealed preferences are tastes that rationalize an economic agent's observed actions. Normative preferences represent the agent's actual interests. It sometimes makes sense to assume that revealed preferences are identical to normative preferences. But there are many... View Details

Keywords: Consumer Behavior; Attitudes; Microeconomics

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Research Summary

Overview

Professor Myers studies the ways people learn from their own—and others’—experiences at work, with a particular emphasis on learning in health care organizations and emergency medical contexts. Though his interest is in individual-level learning, he focuses in... View Details

Keywords: Learning And Development; Learning Organizations; Learning By Doing; Health Care Industry; Innovation; Identity Construction; Medical Error; Knowledge Development; Knowledge Sharing; Knowledge Work; Learning; Leadership Development; Knowledge Management; Collaborative Innovation and Invention; Health Industry; United States; Singapore; Asia

2012
Working Paper

Componential Theory of Creativity

By: Teresa M. Amabile

The componential theory of creativity is a comprehensive model of the social and psychological components necessary for an individual to produce creative work. The theory is grounded in a definition of creativity as the production of ideas or outcomes that are both... View Details

Keywords: Creativity; Theory; Social Psychology; Organizational Culture

May 2022
Supplement

Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign

By: Tomomichi Amano, Elie Ofek, Mengjie Cheng and Amy Klopfenstein

This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details

Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States

September 2, 2014
Article

Development of In-Group Favoritism in Children's Third-Party Punishment of Selfishness

By: Jillian J. Jordan, Katherine McAuliffe and Felix Warneken

When enforcing norms for cooperative behavior, human adults sometimes exhibit in-group bias. For example, third-party observers punish selfish behaviors committed by out-group members more harshly than similar behaviors committed by in-group members. Although evidence... View Details

Keywords: Ontogeny; Cooperation; Equality and Inequality

2017
Performance & Appearance

How Fabulous is too Fabulous? The Masculinity Dilemmas of Daring Dressers at Work

Research Summary

Pay-What-You-Want

In pay-what-you-want settings, typical marketplace dynamics are inverted: buyers, not sellers, determine the price. According to classic economic theory, the rational response of consumers in such situations is to pay nothing, but that is not what happens in actual... View Details

October 2008
Article

Sociopolitical Dynamics in Relations Between Top Managers and Security Analysts: Favor Rendering, Reciprocity, and Analyst Stock Recommendations

By: James Westphal and Michael B. Clement

We examine how the disclosure of negative firm information may prompt top executives to render personal and professional favors for security analysts, who may reciprocate by rating firms relatively positively. We further examine how negative ratings may prompt... View Details

Keywords: Corporate Disclosure; Relationships; Power and Influence; Ethics

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April 2007
Case

ABN AMRO Bank N.V.: Global Change Agents

By: Rosabeth M. Kanter, Lance P. Pierce and Ryan Leo Raffaelli

ABN AMRO Global Banking Group developed its risk management function in response to expansion, and increasingly focused on environmental and social risks. The head of the function needed to influence policies and business decisions in a highly decentralized context in... View Details

Keywords: Risk Management; Banks and Banking; Expansion; Change; Governing and Advisory Boards; Social Enterprise; Leadership Development; History; Banking Industry; Service Industry; Brazil; India; United States

May 2014
Article

Observation Bias: The Impact of Demand Censoring on Newsvendor Level and Adjustment Behavior

By: Nils Rudi and David Drake

In an experimental newsvendor setting we investigate three phenomena: level behavior—the decision-maker's average ordering tendency; adjustment behavior—the tendency to adjust period-to-period order quantities; and observation bias—the tendency to... View Details

Keywords: Prejudice and Bias; Behavior; Logistics; Decision Making

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2020
Working Paper

Prioritarianism and Optimal Taxation

By: Matti Tuomala and Matthew C. Weinzierl

Prioritarianism has been at the center of the formal approach to optimal tax theory since its modern starting point in Mirrlees (1971), but most theorists’ use of it is motivated by tractability rather than explicit normative reasoning. We characterize analytically and... View Details

Keywords: Prioritarianism; Optimal Taxation; Utilitarianism; Redistribution; Inverse-optimum; Taxation; Theory

2011
Working Paper

Observation Bias: The Impact of Demand Censoring on Newsvendor Level and Adjustment Behavior

By: David F. Drake

In an experimental newsvendor setting we investigate three phenomena: Level behavior — the decision-maker's average ordering tendency; adjustment behavior — the tendency to adjust period-to-period order quantities; and observation bias — the tendency to let the degree... View Details

Keywords: Cost; Consumer Behavior; Decision Making; Prejudice and Bias; Profit

25 Jun 2013
First Look

First Look: June 25

price before that time is a martingale, and the price trajectory afterwards is a supermartingale. Finally, we explore the role of rental markets in sharing information about address value and assuring allocative efficiency. Download working paper:... View Details

Keywords: Anna Secino

September 2011 (Revised May 2013)
Case

New Resource Bank: In Pursuit of Green

By: Christopher Marquis and Juan Almandoz

New Resource Bank was founded in San Francisco in 2006 with a mission focused on environmental sustainability. The case illustrates the opportunities and challenges of banking on values and the challenges of organizations defining a social and environmental commitment.... View Details

Keywords: Motivation and Incentives; Corporate Entrepreneurship; Business and Stakeholder Relations; Corporate Social Responsibility and Impact; Strategy; Business and Government Relations; Banking Industry; San Francisco

Comment

Which Accusations Stick?

By: Jillian J. Jordan

The social function of witchcraft accusations remains opaque. An empirical study of Chinese villagers shows that the label ‘z hu’ influences who interacts across a social network, but appears not to tag defectors in service of promoting cooperation. An open question... View Details

Keywords: Society; Reputation

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