Publications
Publications
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- Faculty Publications (360)
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- January 1992
- Teaching Note
New York Life Insurance Co.: Pension Department, Teaching Note
By: Robert J. Dolan
Teaching Note for (9-591-051). View Details
- June 1991
- Teaching Note
Mebel, Doran & Co., Teaching Note
Teaching Note for (9-287-001). View Details
Keywords: New York (state, US)
- March 1991 (Revised May 1991)
- Case
New York Life Insurance Co.: Pension Department
By: Robert J. Dolan
Analyzes competition in the pension fund industry. In particular, New York Life must decide whether to compete head-to-head with mutual fund giants by offering record-keeping services or to just continue to focus on selling investment products. Presents the results of... View Details
- February 1991 (Revised April 1992)
- Teaching Note
New York Against AIDS (A) & (B) and Ad Council's AIDS Campaign (A) & (B), Teaching Note
Teaching Note for (9-590-036), (9-590-037), (9-590-105), and (9-590-106). View Details
- March 1990 (Revised March 1992)
- Case
New York Against AIDS (A): The Saatchi & Saatchi Compton Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Describes the background leading to the development of an advertising campaign to help prevention of AIDS in New York City. The three television networks, however, for various reasons reject the campaign, to the dismay of Saatchi & Saatchi executives. View Details
- March 1990 (Revised March 1992)
- Supplement
New York Against AIDS (B): Backlash to the Advertising Campaign
By: V. Kasturi Rangan and Sohel Karim
Provides a follow-up to the (A) case. View Details
- June 1987 (Revised September 1997)
- Case
Mebel, Doran & Co.
Puts the student in the position of a senior official of a major New York investment bank who discovers that information has leaked to the market on a confidential takeover plan that was being developed by a corporate client. The official has to decide how to deal with... View Details
- August 1985 (Revised July 1991)
- Case
Bankers Trust New York Corp.
By: Dwight B. Crane and Robert G. Eccles Jr.
- December 1984 (Revised October 1987)
- Case
Marginalism in the State of New York
Keywords: New York (state, US)
- October 1983 (Revised July 1995)
- Teaching Note
Rise of the New York Port, Teaching Note
Keywords: History
- August 1983 (Revised June 1984)
- Case
Rise of the New York Port
- September 1982
- Case
New York Telephone Co.: The MTS Piece-Part Model
- January 1982
- Case
New York Telephone Co.: The 1975 Revenue Forecast
- May 1979 (Revised March 1984)
- Case
Quality Life of New York
- December 1978 (Revised March 1992)
- Case
Archdiocese of New York
By: Stephen A. Greyser and John A. Quelch
A print media campaign to improve attitudes toward the Catholic priesthood and to indirectly increase vocations is evaluated through a comparison of pretest and post-test data. View Details
- 01 Mar 1971
- Conference Presentation
Prospectus for a New City, 1970
By: R. M. Kanter, G. Alperovitz, H. Cox, C. Hampden-Turner, J. Lynch, J. Morey and C. S. Jencks
- May 1968 (Revised January 1992)
- Case
Graybar Syndications
A potential investor evaluates a proposed offering—a major office building in downtown Manhattan. View Details
- Research Summary
Current Research
By: Leslie K. John
Professor John is a behavioral scientist who uses both laboratory and field experiments to investigate questions that are at the intersection of marketing, organizational behavior, and public policy.
Professor John’s work has been published in leading... View Details
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