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Show Results For
- All HBS Web
(6,608)
- People (19)
- News (1,431)
- Research (4,124)
- Events (42)
- Multimedia (39)
- Faculty Publications (2,258)
- January–February 2012
- Article
Do You Need a New Product-Development Strategy?
By: Alan MacCormack, W. Crandall, P. Toft and P. Henderson
Many firms rely on a single new-product development process for all projects. But designing new products for different business contexts requires that a firm deploy different new-product development processes. Products designed for stable and mature end-user markets... View Details
MacCormack, Alan, W. Crandall, P. Toft, and P. Henderson. "Do You Need a New Product-Development Strategy?" Research-Technology Management 55, no. 1 (January–February 2012): 34–43.
- 21 Mar 2023
- Blog Post
Grundfos: Innovation & Inspiration for Sustainable Product Design
In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their... View Details
- September 2015
- Case
Eco7: Launching a New Motor Oil
By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details
Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry
Quelch, John, and Sunru Yong. "Eco7: Launching a New Motor Oil." Harvard Business School Brief Case 916-507, September 2015.
- 2008
- Working Paper
Product Development and Learning in Project Teams: The Challenges are the Benefits
By: Amy C. Edmondson and Ingrid M. Nembhard
The value of teams in new product development (NPD) is undeniable. Both the interdisciplinary nature of the work and industry trends necessitate that professionals from different functions work together on development projects to create the highest quality product in... View Details
- June 2013 (Revised January 2016)
- Case
Château Margaux: Launching the Third Wine
By: Elie Ofek and Eric E. Vogt
Château Margaux, one of only five prestigious estates in the Bordeaux Medoc wine region to have been classified as a "first-growth", is facing a host of strategic decisions in early 2013. Up until this point the estate had been selling two red wines, a first wine whose... View Details
Keywords: New Product Launch; Marketing Plan; Brand Management; Go To Market Strategy; Channels Of Distribution; Wine Industry; Marketing Strategy; Distribution Channels; Product Launch; Brands and Branding; Agriculture and Agribusiness Industry; Food and Beverage Industry; France
Ofek, Elie, and Eric E. Vogt. "Château Margaux: Launching the Third Wine." Harvard Business School Case 513-107, June 2013. (Revised January 2016.)
- April 2006 (Revised April 2007)
- Case
Endeca Technologies: New Growth Opportunities
By: Paul A. Gompers and Kristin Perry
Steve Papa, CEO of Endeca Technologies, must decide whether to expand into a new market with a new application of his company's technology. Endeca has experienced significant success with its information access software in the online retail industry, and in September... View Details
Keywords: Decision Choices and Conditions; Market Entry and Exit; Production; Organizational Structure; Partners and Partnerships; Opportunities; Expansion; Internet and the Web; Applications and Software; Information Technology Industry
Gompers, Paul A., and Kristin Perry. "Endeca Technologies: New Growth Opportunities." Harvard Business School Case 206-041, April 2006. (Revised April 2007.)
- 22 Feb 2018
- Book
The New History of American Capitalism
businesspeople visible, and sees them as crucial to the emergence of a new kind of political economy. A third point of departure in the new literature concerns the production... View Details
Keywords: Manufacturing
- 16 Jul 2012
- Working Paper Summaries
Selection, Reallocation, and Spillover: Identifying the Sources of Gains from Multinational Production
Keywords: by Laura Alfaro & Maggie X. Chen
- 1999
- Chapter
Nihon Kigyou no Shin-Seihin Kaihatsu ni okeru Gojuu-nen no Hensen (50-Year History of How New Product Development Changed within Japanese Companies)
By: Hirotaka Takeuchi
Takeuchi, Hirotaka. "Nihon Kigyou no Shin-Seihin Kaihatsu ni okeru Gojuu-nen no Hensen (50-Year History of How New Product Development Changed within Japanese Companies)." In Marketing Kakushin no Jidai 2: Seihin Kaihatsu Kakushin (The Age of Marketing Innovation 2: Product Development Innovation), by Mitsuaki Shimaguchi, Hirotaka Takeuchi, Hotaka Katahira, and Junzou Ishii. Tokyo: Yūhikaku, 1999, Japanese ed.
- 21 Mar 2018
- Research & Ideas
Why Artificial Intelligence Isn't a Sure Thing to Increase Productivity
iStock Thinking about the fast-approaching era of artificial intelligence, employers rejoice in the increases to productivity such tools could bring, while workers are more likely to calculate the time left before R2-D2 takes over their... View Details
- November – December 1998
- Article
Clusters and the New Economics of Competition
This article explains how clusters foster high levels of productivity and innovation and lays out the implications for competitive strategy and economic policy. Economic geography in an era of global competition poses a paradox. In theory, location should no longer be... View Details
Porter, Michael E. "Clusters and the New Economics of Competition." Harvard Business Review 76, no. 6 (November–December 1998): 77–90.
- 12 Apr 2017
- Research & Ideas
Why Productivity Suffers When Employees Are Allowed to Schedule Their Own Tasks
thanks to technological advances like internet connectivity, mobile devices, and software. Autonomy is a much-touted benefit at many organizations, and it’s nice to believe that we each know the best path to our own optimal productivity. But View Details
- May 2013
- Teaching Note
Launching Krispy Natural: Cracking the Product Management Code (Brief Case)
By: Frank V. Cespedes and Heather Beckham
This case study concerns a review and interpretation of test market results for a new packaged good product. The purpose of the case is to provide students with practice and guidelines in the analysis of quantitative test market data while illustrating the roles of... View Details
- 2009
- Chapter
Entry, Exit and Labour Productivity in U.K. Retailing: Evidence from Micro Data
By: Jonathan Haskel and Raffaella Sadun
The paper investigates the U.K. retail sector using store and firm-level data between 1998 and 2003. First, we present the first exhaustive description of the U.K. retail sector using micro data sources. Second, in the spirit of Foster, Haltiwanger, and Krizan (2002),... View Details
Keywords: Business Ventures; Market Entry and Exit; Organizational Change and Adaptation; Performance Productivity; Retail Industry; United Kingdom
Haskel, Jonathan, and Raffaella Sadun. "Entry, Exit and Labour Productivity in U.K. Retailing: Evidence from Micro Data." Chap. 7 in Producer Dynamics: New Evidence from Micro Data, edited by Timothy Dunne, J. Bradford Jensen, and Mark J. Roberts. University of Chicago Press, 2009. (Working Paper version.)
- Nov 21 2019
- Interview
For Innovation, a New Kind of Leader
- 02 Apr 2024
- Research & Ideas
Employees Out Sick? Inside One Company's Creative Approach to Staying Productive
can’t control absenteeism, and you don’t know when you will receive an order for a very important buyer,” he says. “So how do you execute your strategy?” While studying a factory in India, Tamayo found one efficient way businesses can remain View Details
- 12 Mar 2024
- Research & Ideas
Publish or Perish: What the Research Says About Productivity in Academia
To succeed in academia, professors often feel the pressure to “publish or perish.” But in evaluating professors’ productivity based on total published studies and grant funding, are institutions overlooking other factors that affect a... View Details
- 26 Mar 2014
- Research & Ideas
How Electronic Patient Records Can Slow Doctor Productivity
new study of physician offices transitioning to electronic health records (EHRs) used in managing patient care. In general, larger offices in the study that employed EHRs recorded productivity gains, but... View Details
- December 1999 (Revised October 2001)
- Case
Introducing New Coke
On April 23, 1985, the Coca-Cola Co. announced a decision that would rock the world. The old Coke formula would be taken off the market and replaced with a smoother, sweeter taste. The reaction of the American people was immediate and violent, causing three months of... View Details
Keywords: Failure; Product Development; Brands and Branding; Manufacturing Industry; Food and Beverage Industry
Fournier, Susan M. "Introducing New Coke." Harvard Business School Case 500-067, December 1999. (Revised October 2001.)
- 29 Jan 2019
- First Look
New Research and Ideas, January 29, 2019
in others and show that all these definitions are equivalent. We then introduce a new class of substitutable preferences that allows us to model intermediaries with production capacity. We also prove that... View Details
Keywords: Dina Gerdeman