Multiple Audience Problem - Publications - Faculty & Research

19 Sep 2016
Research & Ideas

Why Isn't Business Research More Relevant to Business Practitioners?

considered to be especially important. “I have had papers rejected because they are ‘of interest to a specialized audience and not to a general audience,’” says Shane Greenstein, the MBA Class of 1957 Professor of Business Administration... View Details

Keywords: by Carmen Nobel; Education

Web

McArthur Hall | About

position in the future. He initiated major changes in faculty development, committed unprecedented resources to research and curriculum development, and positioned HBS academic programs at the leading edge of business education. Addressing the View Details

10 Nov 2015
Op-Ed

Authentic Leadership Rediscovered

difficult times. Authentic leaders are constantly growing. They do not have a rigid view of themselves and their leadership. Becoming authentic is a developmental state that enables leaders to progress through multiple roles, as they... View Details

Keywords: by Bill George

28 Jun 2022
Book

The Moral Enterprise: How Two Companies Profit with Purpose

How can government and business work together in this fractious political moment, when finding solutions to pressing problems like inequality and climate change are more urgent than ever? Rebecca Henderson, Harvard University’s John and Natty McArthur University... View Details

Keywords: by Avery Forman

19 Apr 2024
News

Alumni Host Energy CEO Summit in Houston; Austin Club Co-Hosts SXSW Reception

Clubs News Clubs News Houston Alumni Host Annual Energy CEO Summit The HBS Club of Houston presented its fourth annual Energy CEO Summit on April 3, which featured four of the industry’s top CEOs discussing trends and challenges around the theme of “Energy Security and... View Details

Keywords: Margie Kelley

24 Jun 2002
Research & Ideas

Four Keys of Enduring Success: How High Achievers Win

If you really like something you keep doing it, sometimes after it's no longer appropriate to do it.— Howard Stevenson "The only problem is, when you look at those characteristics, passion is often addictive," said Stevenson.... View Details

Keywords: by Martha Lagace

07 Jan 2019
Research & Ideas

The Better Way to Forecast the Future

Whether it’s booking a hotel, renting a movie, or buying a car, many of us consult multiple reviews before deciding. It’s called aggregating opinions, and we do it without even thinking about it. Crowdsourcing works so well, in fact, says... View Details

Keywords: by Roberta Holland; Air Transportation; Transportation

21 Aug 2000
Research & Ideas

From Emerging Economies to the Global Market: The Case of Embraer

Ghemawat explained to the audience in his introduction, is one of the first "outputs" of the School's new Latin America Research Center (LARC). It was co-written by Ghemawat with LARC executive director Gustavo Herrero and... View Details

Keywords: by Martha Lagace; Manufacturing

Fast Answer

Identifiers in Business Information Databases

Which identifiers are available in Baker Library databases? It can be more efficient to search for companies or securities using identifiers than using names. Identifiers eliminate problems... View Details

03 Dec 2021
Blog Post

Physicians Off the Beaten Path

happen and what the solution to their problem is. They could be right, they could be wrong, but you need to bring them along in the journey, you can’t just talk them out of it. It’s very difficult to have this kind of conversation.... View Details

18 Sep 2017
Research & Ideas

'Likes' Lead to Nothing—and Other Hard-Learned Lessons of Social Media Marketing

into the social space for fear of how customers will react, but Gupta questions whether that’s a sign these companies really have a more general image problem that needs to be addressed. “A health care company might say we wouldn’t have a... View Details

Keywords: by Dina Gerdeman; Advertising; Technology

01 Dec 2018
News

Innovation Outside the Boundaries

multiple dimensions.” O’Leary and her husband, DaVita Kidney Care chairman and CEO Kent Thiry (MBA 1983), are alumni leaders whose longtime support of the School includes a recent gift to establish an MBA Program innovation fund. They... View Details

08 Nov 2021
Blog Post

4 Ways the MS/MBA is Preparing Me for a Career in Health Care and the Life Sciences

experience. The case method at HBS forces you to be fully present, reactive and able to communicate your opinions in a very clear way. The real beauty of the case method is listening to the opinions of fellow students, who come from such diverse backgrounds and enable... View Details

21 Jun 2011
First Look

First Look: June 21

http://www.penguin.co.uk/nf/Book/BookDisplay/0,,9781846142734,00.html?strSrchSql=Civilization%3A+The+West+and+the+Rest/Civilization_Niall_Ferguson Accelerating Energy Innovation: Insights from Multiple Sectors Authors: Rebecca Henderson... View Details

Keywords: Sean Silverthorne

16 Nov 2015
Research & Ideas

Does Competition Make Us More Creative?

Software was used to compare multiple submissions and numerically calculate their similarity. At the same time, Gross was able to view the ratings—from one to five stars—that sponsors had given to different designs throughout each round... View Details

Keywords: by Michael Blanding; Advertising

Web

Judges - Alumni

Culture, B2B, B2C, Go-to-Market Strategy, Market Research, Marketing, Brand Building, Remote Work, Strategic Partnerships, Social Impact, Scaling, Product Roadmap, Pitch Feedback Advice Focus most of your energy on clearly articulating the View Details

07 Jun 2004
Research & Ideas

What Drives Supply Chain Behavior?

inventory management), production, and logistics. Many of these [academic] papers pursue an optimizing approach given the assumption of a completely rational decision maker. In a supply chain, however, these activities are usually spread over View Details

Keywords: by Sarah Jane Johnston

30 Oct 2017
Blog Post

How My Engineering and Manufacturing Background Prepared Me for an MBA

problems in the manufacturing plant often require the combined effort of multiple disciplines and stakeholders to be resolved. My experience has taught me the ways to work and engage with all levels of the... View Details

19 Oct 2010
First Look

First Look: October 19, 2010

to get a "job" done. This note details the thought process and the methodology behind a jobs-based segmentation and provides numerous examples. It highlights three levels in the architecture of a job: 1) What is the fundamental job or View Details