Publications

Educators

September–October 2020
Article

The Air War Versus the Ground Game: An Analysis of Multi-Channel Marketing in U.S. Presidential Elections

By: Lingling Zhang and Doug J. Chung

This study jointly examines the effects of television advertising and field operations in U.S. presidential elections, with the former referred to as the “air war” and the latter as the “ground game.” Specifically, the study focuses on how different campaign... View Details

Keywords: Multi-channel Marketing; Ground Campaigning; Political Campaigns; Discrete-choice Model; Instrumental Variables; Political Elections; Marketing Channels; Advertising; United States

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04 Sep 2013
News

Hollywood’s Tanking Business Model

August 1997
Supplement

Natural Blends, Inc., Analysis

By: H. Kent Bowen, Ramchandran Jaikumar and Karen Krause

Designed to be used after Natural Blends, Inc. View Details

October 2002 (Revised February 2003)
Case

Joe Smith's Closing Analysis (C)

By: Lynda M. Applegate and Rakesh Khurana

Supplements the (A) case. View Details

Educators

Article

Stereotype Content Model across Cultures: Universal Similarities and Some Differences

By: A.J.C. Cuddy, S.T. Fiske, V.S.Y. Kwan, P. Glick, S. Demoulin, J. Ph. Leyens and M.H. Bond

The stereotype content model (SCM; Fiske, Cuddy, Glick, & Xu, 2002) proposes potentially universal principles of societal stereotypes and their relation to social structure. Here, the SCM reveals theoretically grounded, cross-cultural, cross-groups' similarities and... View Details

Keywords: Cross-Cultural and Cross-Border Issues; Management Analysis, Tools, and Techniques; Relationships; Groups and Teams; Prejudice and Bias; Culture; Societal Protocols; East Asia; Europe

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winter 1996
Article

Forward Buying, Merchandising and Manufacturer Trade Deals: A Model

By: R. Lal, J. D. Little and J. M. Villas-Boas

Keywords: Trade

February 1975 (Revised April 1983)
Background Note

Note on the Boston Consulting Group Concept of Competitive Analysis and Corporate Strategy

Describes a method of competitive analysis used by the Boston Consulting Group to coordinate a portfolio of products at the corporate level. Construction and interpretation of product portfolio charts is an important aspect of the technique. View Details

Keywords: Corporate Strategy; Decision Making

Educators

August 2006
Exercise

Bundling of Office Suites: An Economic Analysis

Presents a simple model to demonstrate that bundling can act as a barrier to entry. View Details

Keywords: Market Entry and Exit; Marketing

June 2015
Supplement

Generating Higher Value at IBM (A): EPS Forecasting Model

By: Benjamin C. Esty and Scott Mayfield

This case analyzes IBM's financial performance and its capital allocation decisions over a 10-year period from 2004-2013, during which IBM returned more than $140B to shareholders through a combination of dividends and share repurchases. During this time, CEO Sam... View Details

Keywords: Dividends; Share Repurchases; Earnings Guidance; Financial Statement Analysis; Financial Ratios; Payout Policy; Earnings Per Share (EPS); Earnings Management; Change Management; Leadership; Transformation; Financial Strategy

27 Mar 2015
Working Paper Summaries

Capital Requirements, Risk Choice, and Liquidity Provision in a Business Cycle Model

Keywords: by Juliane Begenau; Banking; Financial Services

1995
Conference Presentation

Social Structure and Alliance Formation Patterns: A Longitudinal Analysis

By: Ranjay Gulati

1980
Other Unpublished Work

Congress Ned Pattison - HBS Analysis and Decision Case

By: J. Ronald Fox

Keywords: Decision Making

1996
Article

A Segment-Level Model of Category Volume and Brand Choice

By: William R. Dillon and Sunil Gupta

Keywords: Brands and Branding; Decision Choices and Conditions; Segmentation; Volume

2008
Chapter

Models of Customer Value

By: Sunil Gupta and Donald R. Lehmann

Keywords: Customer Value and Value Chain

1979
Article

Game-Theoretic Models and the Role of Information in Bargaining

By: A. E. Roth and M. K. Malouf

Keywords: Games, Gaming, and Gambling; Negotiation; Information

2009
Working Paper

Anticommons and Optimal Patent Policy in a Model of Sequential Innovation

By: Gaston Llanes and Stefano Trento

We present a model of sequential innovation in which an innovator uses several research inputs to invent a new good. These inputs, in turn, must be invented before they can be used by the final innovator. As a consequence, the degree of patent protection affects the... View Details

Keywords: Cost; Revenue; Policy; Innovation and Invention; Patents; Research; Motivation and Incentives

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1985
Article

Organizational Evolution: A Metamorphosis Model of Convergence and Reorientation

By: M. Tushman and E. Romanelli

Keywords: Organizations

December 1971
Article

Optimum Consumption and Portfolio Rules in a Continuous-Time Model

By: Robert C. Merton

Keywords: Governing Rules, Regulations, and Reforms