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Show Results For
- All HBS Web
(498)
- News (58)
- Research (398)
- Events (1)
- Multimedia (2)
- Faculty Publications (138)
- 07 Aug 2012
- Research & Ideas
Off and Running: Professors Comment on Olympics
official International Olympic Committee (IOC) worldwide sponsors are said to pay $90 to $100 million each for the right to use the rings globally in their marketing efforts. These companies typically spend large additional amounts on View Details
- 02 Nov 2020
- What Do You Think?
Is Antitrust Just a Quaint Notion in the Digital Age?
Joel put it, “Though I get the point that their behavior excludes competitors, the consumer would seem to benefit for now. What I wonder is why there is not more aggressive enforcement where the consumer is clearly being hurt, as demonstrated by excessive View Details
Keywords: by James Heskett; Retail; Technology; Telecommunications; Communications; Consumer Products; Service
- 15 May 2007
- First Look
First Look: May 15, 2007
of its key staff, and whose misleading, but lawful, advertising of interest rates is drawing customers away from HDFC. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=301093 HDFC (B) Harvard Business... View Details
Keywords: Martha Lagace
- 06 Feb 2018
- First Look
First Look at New Research and Ideas: February 6, 2018
Quasi-Experiment By: Israeli, Ayelet Abstract—This paper investigates a manufacturer’s ability to influence compliance rates among its authorized online retailers by exploiting changes in the Minimum View Details
- Web
Digital Exhibits | Baker Library
ports. The Art of American Advertising, 1865-1910 A burgeoning advertising industry in the U.S. reached a national audience through innovative printing technologies and marketing strategies. Through Baker's collections, the role these... View Details
- 27 Feb 2006
- Research & Ideas
Corporate Values and Employee Cynicism
Business School, have studied the risks and rewards of organizational values in depth using a young, ambitious advertising agency for a field study. What they learned about positive values surprised them, and their findings were published... View Details
Keywords: by Martha Lagace
- 06 Apr 2009
- Research & Ideas
Cheers to the American Consumer
needs, design new products to solve customer problems, and motivate purchase through attractive pricing and heavy advertising, with the occasional dose of built-in obsolescence. An example is Intel's remarkably effective pull View Details
Keywords: by John Quelch
- 12 Apr 2012
- News
HBS Welcomes Eleven Alumni Startups
Lema21.com.br will offer fashionable, quality eyewear products for a revolutionary price via an online retail channel. We also will focus on social sustainability to empower less fortunate individuals. mid-atlantic us Knock out!® is a... View Details
- 21 Apr 2009
- First Look
First Look: April 21, 2009
businesses outperform both single-unit firms and multi-unit firms composed of unrelated businesses. Explanations for this relationship between focus and firm performance have largely centered on economies of scope achieved by sharing common resources, such as View Details
Keywords: Martha Lagace
- 12 Dec 2012
- Research & Ideas
Power to the People: The Unexpected Influence of Small Coalitions
taking price surveys, organizing product boycotts, and providing consumer remediation services. “The start of properly regulating the economy is to understand how regulation is made, and this means forgetting what we thought we knew about... View Details
Keywords: by Kim Girard
- 06 Mar 2007
- First Look
First Look: March 6, 2007
distribution company in its own right. On October 30, 2006, it relaunched its Website—and, in effect, its business. With its new, consumer-facing home page, and with new offerings for advertisers and affiliates as well as video... View Details
Keywords: Martha Lagace
- 04 Sep 2019
- News
Case Study: Up in the Air
getting these organizations to pay for the service at full price or a discount and then provide it to the winning startups as an in-kind prize or investment? Assuming this activity will generate a significant amount of publicity, and as... View Details
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
serves as a rationale for global brands to charge premiums. Global brands "are expensive, but the price is reasonable when you think of the quality," pointed out a Thai participant. Consumers also believe that transnational... View Details
- 15 Mar 2010
- HBS Case
Developing Asia’s Largest Slum
When the case opens, a fictitious developer, Rance Hollen, is at a critical juncture: Weighing the cost of capital, construction, and expected market prices for developed units, should Hollen meet the government's View Details
- 23 Jul 2001
- Research & Ideas
How the Giants of Enterprise Seized the Future
television. He sponsored the famed, and infamous, quiz show The $64,000 Question in 1955. It is difficult, so many years later, to realize what a radical departure television advertising was for a man and a company which had flourished in... View Details
Keywords: by Richard S. Tedlow
- 15 Oct 2008
- First Look
First Look: October 15, 2008
Working PapersEconomic Factors Underlying the Unbundling of Advertising Agency Services Authors:Mohammad Arzaghi, Ernst R. Berndt, James C. Davis, and Alvin J. Silk Abstract This paper addresses a longstanding puzzle involving the... View Details
Keywords: Martha Lagace
- 22 Jun 2010
- First Look
First Look: June 22
advertising market—one that suffers quite a different set of problems. Display advertising systems place ads-typically, rectangular "banners"—on the majority of popular web sites. Though display... View Details
Keywords: Martha Lagace
- 17 Sep 2001
- Research & Ideas
Let Customers Call the Shots
definition of that for the layman? How long has the concept been around in marketing? Wathieu: The idea involves letting consumers take control of variables that are conventionally pre-determined by marketers: product characteristics, place of access, exposure to View Details
Keywords: by Martha Lagace
- 24 Aug 2016
- Research & Ideas
Can Obamacare Be Saved?
quality or prices for consumers. Such mergers reduce competition in the insurance market, ultimately dampening much-needed innovation. What’s more, there’s no requirement or expectation that any savings from synergies generated from the... View Details
- Person Page
Read excerpts from DENIAL
The Edifice Complex: Denial at Sears
Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)