Publications

December 2008 (Revised September 2009)
Case

Cola Wars: Going Global

By: Frank V. Cespedes

This case is meant to be used in conjunction with the extant "Cola Wars" case studies. It outlines the global positions of Pepsi and Coca-Cola as of 2008 in the soft drink market, and then provides an overview of their competitive situations in three markets: Mexico,... View Details

Keywords: Global Strategy; Globalized Firms and Management; Industry Structures; Competitive Strategy; Competitive Advantage; Food and Beverage Industry; China; India; Mexico

26 Apr 2011
First Look

First Look: April 26

supplement:http://cb.hbsp.harvard.edu/cb/product/711033-PDF-ENG Primedic—Providing Primary Care in Mexico Richard G. Hamermesh, Regina Garcia Cuellar, and Lauren MarguliesHarvard Business School Case 811-040 Primedic is a Mexican start-up... View Details

Keywords: Sean Silverthorne

March 2019 (Revised October 2020)
Case

GENTERA: Facing the Digital Age

By: Michael Chu and Carla Larangeira

After long dominating Mexican microfinance, Compartamos Banco faces the emergence of fintech, just as for the first time its loan portfolio and clients have declined. Enrique Majós, CEO of GENTERA, the bank´s parent company, is keenly aware of the profound changes... View Details

Keywords: Micro Finance; Base Of The Pyramid; Fintech; Microfinance; Disruption; Innovation and Management; Competitive Strategy; North America; Mexico

December 1998
Case

Grupo Industrial Bimbo S.A. (1998)

By: Ray A. Goldberg, Carin-Isabel Knoop and Srinivas Sunder

A leading Mexican agribusiness firm wants to expand in the United States and other locations. How to do so in a manner that utilizes the strengths of the company? View Details

Keywords: Agribusiness; Food; Global Strategy; Strength and Weakness; Expansion; Agriculture and Agribusiness Industry; United States; Mexico

02 Apr 2013
First Look

First Look: April 2

Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=44534 Cases & Course Materials Harvard Business School Case 513-065 Agriculture in Mexico No abstract available. Purchase this case: http://hbr.org/search/513065-PDF-ENG... View Details

Keywords: Sean Silverthorne

November 2001 (Revised February 2002)
Case

Resinas Sinteticas, S.A. (C)

By: Lynn S. Paine and Greg Rogers

Supplements the (A) case. View Details

Keywords: Chemical Industry; Mexico; United States; Europe

May 1993 (Revised January 1994)
Case

Cummins Engine Company, The: Starting Up "B" Crankshaft Manufacturing at the San Luis Potosi Plant

By: Robert H. Hayes

Cummins Engine Co. is starting up production of diesel engine crankshafts in its plant in central Mexico. This operation requires much tighter tolerances than any product previously produced at the plant, and the young (recent MBA) manager who is in charge of the... View Details

Keywords: Decision Choices and Conditions; Production; Cross-Cultural and Cross-Border Issues; Emerging Markets; Problems and Challenges; Industrial Products Industry; Mexico; Alabama

December 2020 (Revised April 2021)
Case

Arcos Dorados: A QSR Recovery Plan

By: Forest Reinhardt, José B. Alvarez, Jenyfeer Martinez Buitrago and Mariana Cal

Arcos Dorados—McDonald’s largest independent franchisee, covering Latin America and the Caribbean (LAC)—faced a pandemic that was disrupting the entire consumer foodservice business in 2020. With the exclusive right to own, operate, and sub-franchise McDonald’s... View Details

05 Mar 2019
First Look

New Research and Ideas, March 5, 2019

performance? Should a company choose to be in the sales prevention business? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/619018-PDF-ENG Harvard Business School Case 318-111 Gilead Mexico With a breakthrough cure for... View Details

Keywords: Dina Gerdeman

28 Sep 2010
First Look

First Look: September 28, 2010

explain the following stylized facts: (1) U.S. and Mexican output co-move more than consumption, (2) U.S. shocks have a larger effect on Mexico than in the U.S., (3) U.S. business cycles lead over medium-term fluctuations in Mexico, and... View Details

Keywords: Sean Silverthorne

January 2017 (Revised April 2017)
Supplement

Bridj and the Business of Urban Mobility (B): A New Model in Kansas City

By: Rosabeth Moss Kanter and Jonathan Cohen

In late 2016, Bridj was expanding its digital platform to help address urban mobility problems faced by cities across the country and the world. Its founder and CEO, Matt George, weighed up several possible strategies for growth as he aimed to responsibly build the... View Details

May 2001 (Revised January 2010)
Case

Submarino.com (A)

By: Lynda M. Applegate, Meredith Collura and Luiz Felipe Monteiro

Enables a thorough analysis of Submarino.com, a B2C e-commerce company with a presence in Brazil, Argentina, Mexico, Spain, and Portugal. Examines the company's global operations as well as its organizational design and operating and management capabilities. Considers... View Details

Keywords: Business Model; Globalized Firms and Management; Operations; Organizational Design; Strategy; Internet; Retail Industry; Portugal; Spain; Mexico; Argentina; Brazil

December 1998 (Revised October 1999)
Case

Han Young Labor Dispute (A), The

Examines the evolution of a labor dispute at the Han Young maquiladora in Tijuana, Mexico. The dispute began over union representation at a 120-worker company, but soon escalated into a source of tension between the United States, Canada, and Mexico, and a test for the... View Details

Keywords: Agreements and Arrangements; International Relations; Labor Unions; Trade; Labor and Management Relations; Conflict and Resolution; Business and Government Relations; Canada; United States; Mexico