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  • All HBS Web  (1,305)
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  • 03 Aug 2016
  • What Do You Think?

How Can We Hold the “Leadership Industry” Accountable?

list of academic achievements. The irony here is that Pfeffer, a Stanford Graduate School of Business professor, and others of us, including me, are part of the leadership industry he criticizes. Give him credit, then, for seeking the kinds of View Details
Keywords: by James Heskett; Education
  • 13 Dec 2004
  • Research & Ideas

Sharing News That Might Be Bad

making decisions based on the wealth of information they can now access. But at this point the news is big and possibly threatening. Worst of all, it's vague. If not well managed, the message could have devastating effects. You've been... View Details
Keywords: by Paul Michelman
  • 06 Jul 2015
  • Research & Ideas

Money and Quotas Motivate the Sales Force Best

randomly by branch, interspersed with control weeks. At the beginning of a test week, the company would send a text message to members of the sales force in a given branch, telling those employees they were getting a certain bonus. The... View Details
Keywords: by Roberta Holland; Retail
  • 12 Apr 2010
  • Research & Ideas

One Report: Better Strategy through Integrated Reporting

ensure a sustainable society. The second reason is that the simplification from One Report's single message to all stakeholders is a key element of improving corporate disclosure and transparency. Philips cited both of these reasons in... View Details
Keywords: by Martha Lagace
  • 01 Mar 2016
  • First Look

March 1, 2016

incidences by firms. The data cover two field experiments run by a large stock-photography agency. We find that substantially reducing the requested amount generates a small increase in the settlement rate. However, for the same reduced request, a View Details
Keywords: Sean Silverthorne
  • 24 Nov 2014
  • Research & Ideas

Corrupting Silence: Companies Must Speak Up Against Bribes

get a call from a consultant who knows all about your impending bid and offers to help. The clear message is you are not going to win unless you use me." “The thing that struck me is how little information there is on corruption because... View Details
Keywords: by Michael Blanding
  • 08 Sep 2020
  • Sharpening Your Skills

Capitalism Works Better When I Can See What You're Doing

information, revealing too much can benefit individuals but hurt businesses. Why Managers Should Reveal Their FailuresIf you want to get your messages through to employees, be ready to confess your own management shortcomings. The Right... View Details
Keywords: by Sean Silverthorne
  • 12 Sep 2005
  • Research & Ideas

The Broadband Explosion: Thinking About a Truly Interactive World

lines creating this kind of technology. As you probably know, Jeremy was instrumental in creating Macromedia's Flash technology, so he really knows what he's talking about. This is the "rich media" component of our argument. You might note that instant View Details
Keywords: by Sara Grant; Technology; Communications; Telecommunications
  • 29 Feb 2016
  • HBS Case

Bigbelly's Big Bet on the Digital Trash Can

sensors in the units report when the cans are full, enabling cities to optimize pickup routes and save money. Even with initial growth, however, the company wondered why it wasn’t selling even more trash products to more customers. It turns out that the usually... View Details
Keywords: by Michael Blanding; Energy
  • 07 Jun 2010
  • Research & Ideas

Improving Brand Recognition in TV Ads

"Sometimes advertisers say that they're creative and can't be constrained by science or academic research," he says. "But this isn't really a constraint, and our results show that it can help advertisers achieve the goal of getting their View Details
Keywords: by Julia Hanna; Media & Broadcasting; Entertainment & Recreation
  • 09 Mar 2009
  • Research & Ideas

How to Revive Health-Care Innovation

solutions to make care accessible and affordable. That's the message of HBS professor Clayton M. Christensen and colleagues in their new book, The Innovator's Prescription: A Disruptive Solution for Health Care (McGraw-Hill, 2009).... View Details
Keywords: by Clayton M. Christensen, Jerome H. Grossman, M.D. M.D. & Jason Hwang; Health
  • 27 Jul 2019
  • Op-Ed

Does Facebook's Business Model Threaten Our Elections?

In the 2012 US presidential election, the Obama campaign deftly used a Facebook app to register voters and have friends message them to get out the vote. But it was 2016 presidential campaign that really changed social media’s impact on... View Details
Keywords: by George Riedel
  • 16 May 2016
  • HBS Case

Food Safety Economics: The Cost of a Sick Customer

period of flat revenues or declining revenues, that sends a message to everybody in the food industry ” China, for example, has seen its share of well-publicized cases of food contamination. In 2008, melamine was found in milk products... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 19 Apr 2016
  • First Look

April 19, 2016

2013 elections in Kenya, the Electoral Commission sent 11 million nonpartisan text messages to registered voters in an effort to boost electoral participation. The messages had a positive effect on turnout... View Details
Keywords: Sean Silverthorne
  • 06 Jan 2012
  • Op-Ed

Where Green Corporate Ratings Fail

influence climate change is through its messaging rather than its operations. Several bold statements of note include: "Our greatest impact [is] through engaging our audiences, a billion people around the world," and "We... View Details
Keywords: by Michael Toffel & Auden Schendler; Information; Publishing
  • 20 Jun 2011
  • Lessons from the Classroom

Fame, Faith, and Social Activism: Business Lessons from Bono

lyrics of most U2 songs. "It was like a huge baptism," she says, referring to the Christian ethos of some of the music, alongside the political and social messages of songs like "Sunday Bloody Sunday" (violence in Northern Ireland),... View Details
Keywords: by Kim Girard; Entertainment & Recreation
  • 17 Oct 2016
  • HBS Case

Business Solutions That Help Cut Food Waste

passionately reinforced at her dinner table the message of not wasting food. It was clear that other family members in their mother country weren’t enjoying food abundance. So, combatting the wasting of food has become something of a... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 15 Feb 2016
  • Research & Ideas

Want Your Employees to Plan Better for Retirement? Don't Do This

message I take away from this is that it’s natural to suggest this type of social norms intervention,” Beshears said. “It’s relatively soft touch; it’s suggestive but not coercive. And in a lot of situations, it works in the intended way.... View Details
Keywords: Re: John Beshears; Financial Services
  • 02 Sep 2019
  • What Do You Think?

Are Overlooked Forces Shielding the US from Severe Economic Downturns?

will be very important in determining the length of the current US economic expansion. Those were the messages from responses to this month’s column. Steve Adcock was optimistic about the influences of technology and services on economic... View Details
Keywords: by James Heskett; Service
  • 11 Apr 2018
  • Research & Ideas

Sexual Harassment: What Employers Should Do Now

building a culture based on collaboration, teamwork, and respect—and not tolerating employees who dominate or treat other employees as if they are there to serve them. Leaders sometimes inadvertently send the wrong message by excusing—or... View Details
Keywords: by Dina Gerdeman
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