Messaging - Publications - Faculty & Research

September 2024
Case

Eat App: Building and Monetizing an End-to-End Dining Experience Solution

By: Elie Ofek and Ahmed Dahawy

Founded in 2015 in Bahrain, Eat App was an up-and-coming player in the global restaurant management software business. In early 2024, having shifted to a product-led growth strategy, the company’s co-founders faced a host of decisions that could greatly impact their... View Details

Keywords: Price; Growth and Development Strategy; Product Marketing; Negotiation Deal; Internet and the Web; Value Creation; Profit; Revenue; Applications and Software; Product; Food and Beverage Industry; Technology Industry; Bahrain; United Arab Emirates; Abu Dhabi; Dubai

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31 Oct 2023
Research & Ideas

Beyond the 'Business Case' in DEI: 6 Steps Toward Meaningful Change

you’ve just discovered your Step No. 1. Another great source of qualitative data? Listen to employees from underrepresented groups. 3. Create an action plan. Once you and your leaders have identified internal systems and messaging that... View Details

Keywords: by Katherine Hutt Scott and Barbara DeLollis

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

Businesses that dismiss TikTok as merely a platform for teenagers looking to create and consume cat and dance videos do so at their own peril. That’s the message of a Harvard Business School case study tracing the video-sharing app’s... View Details

Keywords: by Rachel Layne; Technology

31 Aug 2015
Research & Ideas

How Ben Franklin’s ‘Way to Wealth’ Introduced American Capitalism to the World

economic works in history. Its messages of industry and frugality also found an audience through phonetic spelling and cartoons that appeared on anything from a child’s mug to a popular broadside. Examples of these early editions can be... View Details

Keywords: by Julia Hanna

06 Sep 2011
Research & Ideas

Cheese Moving: Effecting Change Rather Than Accepting It

Behavior best-seller list—thanks in part to corporate managers who distribute it to their employees as a lesson in accepting and anticipating change gracefully. But is that really the best message to send? Harvard Business School... View Details

Keywords: by Carmen Nobel

01 Feb 2001
News

What Makes a Good Leader

His courage in the face of adversity was inspirational." Of course, knowing your audience is also essential. "Great communicators have an appreciation for positioning," states John Kotter. "They understand the people they're trying to reach and what they can and can't... View Details

Keywords: Management

04 Jan 2017
What Do You Think?

How Much Bureaucracy is a Good Thing in Government and Business?

Summing Up: Are Bureaucracies Worth Improving? Several messages emerge from responses to this month’s column on the worthiness of bureaucracies. In general, there is a wide range of thinking about the value of bureaucracies and work done... View Details

Keywords: by James L. Heskett

30 Sep 2002
Research & Ideas

Your Crisis Response Plan: The Ten Effective Elements

possible there should be redundancy in these channels including backups that are not linked to the telephone system or the Web. Messages should be composed in advance. There also should be mechanisms for rapidly locating key staff (e.g.... View Details

Keywords: by Michael Watkins

28 Feb 2022
Research & Ideas

How Racial Bias Taints Customer Service: Evidence from 6,000 Hotels

the researchers observed a pattern: Hotel employees were more likely to respond to messages that seemed to come from a White sender than those from a Black or Asian sender. Hotel representatives responded to about 43 percent of View Details

Keywords: by Pamela Reynolds

Web

For Alumni - Doctoral

Bulletin Submit Class Notes Faculty In The News Innovation: Returning to the Moon Re: Matthew Weinzierl 10 APR 2025 | Peggy Smedley Show Why CEOs Should Think Twice Before Using AI to Write Messages Re: Prithwiraj Choudhury 10 APR 2025 |... View Details

08 Aug 2022
HBS Case

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

also consider adopting to grow their customer base: Express a social conscience. From the get-go, BTS produced songs that commented on social issues and had a consistent message of self-love. The first three albums delved into the trials... View Details

Keywords: by Shalene Gupta; Media & Broadcasting; Music

01 Dec 2023
News

Thinking Ahead

As we wind down 2023, there’s talk everywhere of generative AI and how it will fundamentally alter the world as we know it; but how does that translate for your corner of the business world? Is TikTok something you need to take seriously? (Is it time to dance?) We... View Details

Keywords: Julia Hanna; Illustrations by Chris Gash; News, Library, Internet, and Other Services; Information

20 Sep 2017
Research & Ideas

The Three Types of Leaders Who Create Radical Change

the solution created by the innovator, continually strategizing how best to reach and work with people both within and outside the movement, as the movement for change grows in size and complexity. “Orchestrators often need to tailor their View Details

Keywords: by Carmen Nobel

07 Nov 2023
News

Love and Money

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Which is the best dating app? Can money actually buy love? When do you talk about money in a new relationship and how do you broach the topic? How can well-meaning parents actually help their... View Details

2021
Book

Management as a Calling: Leading Business, Serving Society

By: Andrew J. Hoffman

Business leaders have tremendous power to influence our society, how it operates, whether it is fair, and the extent to which it impacts the environment. And yet, we do not recognize or call out the responsibility that comes with that power. This book is meant to... View Details

Keywords: Business Education; Power and Influence; Corporate Social Responsibility and Impact; Social Issues; Leadership

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08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

18 May 2022
Research & Ideas

Are Banks the ‘Bad Guys’? Overdraft Fees Are Crushing Low-Income Customers

high-to-low reordering saw overdraft revenue decline by $1.3 billion per year, which has translated into $330 in savings per customer, the researchers estimate. "The message is, 'Check your individual bank and look at the fees, and make... View Details

Keywords: by Rachel Layne; Financial Services

08 Dec 2023
News

New Leadership Role and Structure

MESSAGE FROM ANGELA CRISPI AND DEAN SRIKANT DATAR To: HBS Faculty and Staff From: Angela Crispi and Srikant Datar Re: New Leadership Role and Structure We are delighted to announce that effective January 1, 2024, Jana Kierstead will... View Details

13 Jul 2021
Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

data-id=_/No4R3URLErpQiTPPu8Le][/div] These findings have implications for marketers and others who want to spread their messages online. “Emotions lead to engagement, regardless of whether they're positive or negative,” explains... View Details

Keywords: by Kristen Senz; Media & Broadcasting

18 Apr 2011
Research & Ideas

It’s Not Nagging: Why Persistent, Redundant Communication Works

communication. "We started to notice very quickly that some project managers were sending the same message three or four times using different media," she says, citing an example of a manager speaking to an employee... View Details

Keywords: by Kim Girard

Publications