Publications

Publications

Filter Results: (1,228) Arrow Down
Filter Results: (1,228) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 18 of 1,228 Results →
  • 06 Sep 2011
  • Research & Ideas

Cheese Moving: Effecting Change Rather Than Accepting It

Behavior best-seller list—thanks in part to corporate managers who distribute it to their employees as a lesson in accepting and anticipating change gracefully. But is that really the best message to send? Harvard Business School... View Details
Keywords: by Carmen Nobel
  • February 2016 (Revised March 2017)
  • Case

Regulating Radio in the Age of Broadcasting

By: David Moss, Marc Campasano and Colin Donovan
When the Titanic tragically sank on April 15, 1912, potentially life-saving help was delayed as a result of failures in radio communication. In part as a result, Congress moved swiftly to regulate radio, passing the Radio Act of 1912 four months later. Although at... View Details
Keywords: Radio; Regulation; Communication Technology; Government Legislation; History; Media and Broadcasting Industry; United States
Related
  • 04 Jan 2017
  • What Do You Think?

How Much Bureaucracy is a Good Thing in Government and Business?

Summing Up: Are Bureaucracies Worth Improving? Several messages emerge from responses to this month’s column on the worthiness of bureaucracies. In general, there is a wide range of thinking about the value of bureaucracies and work done... View Details
Keywords: by James L. Heskett
  • 08 Mar 2021
  • In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details
Keywords: by Dina Gerdeman
  • July 2023
  • Article

So, Who Likes You? Evidence from a Randomized Field Experiment

By: Ravi Bapna, Edward McFowland III, Probal Mojumder, Jui Ramaprasad and Akhmed Umyarov
With one-third of marriages in the United States beginning online, online dating platforms have become important curators of the modern social fabric. Prior work on online dating has elicited two critical frictions in the heterosexual dating market. Women, governed by... View Details
Keywords: Online Dating; Internet and the Web; Analytics and Data Science; Gender; Emotions; Social and Collaborative Networks
Related
  • June 2020
  • Teaching Note

Understanding the Brand Equity of Nestlé Crunch Bar

By: Jill Avery and Gerald Zaltman
Teaching Note for HBS Case Nos. 519-061 and 519-062. In early 2018, Nestlé announced the sale of its U.S. candy-making division and a select collection of twenty of its confectionery brands, including the Nestlé Crunch Bar, to Ferrero SpA for $2.8 billion. Under the... View Details
Keywords: Brand Management; Brand Storytelling; Brand Equity; Market Research; Qualitative Methods; Marketing; Brands and Branding; Marketing Communications; Consumer Behavior; Marketing Strategy; Food and Beverage Industry
Related
  • 30 Sep 2002
  • Research & Ideas

Your Crisis Response Plan: The Ten Effective Elements

possible there should be redundancy in these channels including backups that are not linked to the telephone system or the Web. Messages should be composed in advance. There also should be mechanisms for rapidly locating key staff (e.g.... View Details
Keywords: by Michael Watkins
  • 28 Feb 2022
  • Research & Ideas

How Racial Bias Taints Customer Service: Evidence from 6,000 Hotels

the researchers observed a pattern: Hotel employees were more likely to respond to messages that seemed to come from a White sender than those from a Black or Asian sender. Hotel representatives responded to about 43 percent of View Details
Keywords: by Pamela Reynolds
  • 12 Apr 2022
  • Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

proactive, sending 21 percent more messages to potential dates compared with the control group. Women with the feature also increased their matches by 29 percent, while men increased their matches by 15 percent. The researchers defined a... View Details
Keywords: by Kara Baskin
  • 01 Dec 2023
  • News

Leadership Transition for External Relations

MESSAGE FROM ANGELA CRISPI AND DEAN SRIKANT DATAR To: HBS Faculty and Staff From: Angela Crispi and Srikant Datar Re: Leadership Transition – Janet Cahill, External Relations We write to let you know that Janet Cahill (AMP 189) has decided to step down from her... View Details
  • 07 Mar 2023
  • HBS Case

ChatGPT: Did Big Tech Set Up the World for an AI Bias Disaster?

"The biggest message I want to convey is that AI can scale bias in ways that we can barely understand today," Neeley says. "It takes millions and billions of data points for them to operate. If we don’t have the right strategies in place... View Details
Keywords: by Scott Van Voorhis; Technology
  • September 2024
  • Case

Eat App: Building and Monetizing an End-to-End Dining Experience Solution

By: Elie Ofek and Ahmed Dahawy
Founded in 2015 in Bahrain, Eat App was an up-and-coming player in the global restaurant management software business. In early 2024, having shifted to a product-led growth strategy, the company’s co-founders faced a host of decisions that could greatly impact their... View Details
Keywords: Price; Growth and Development Strategy; Product Marketing; Negotiation Deal; Internet and the Web; Value Creation; Profit; Revenue; Applications and Software; Product; Food and Beverage Industry; Technology Industry; Bahrain; United Arab Emirates; Abu Dhabi; Dubai
Related
  • 07 Nov 2023
  • News

Love and Money

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Which is the best dating app? Can money actually buy love? When do you talk about money in a new relationship and how do you broach the topic? How can well-meaning parents actually help their... View Details
  • 31 Aug 2015
  • Research & Ideas

How Ben Franklin’s ‘Way to Wealth’ Introduced American Capitalism to the World

economic works in history. Its messages of industry and frugality also found an audience through phonetic spelling and cartoons that appeared on anything from a child’s mug to a popular broadside. Examples of these early editions can be... View Details
Keywords: by Julia Hanna
  • 20 Sep 2017
  • Research & Ideas

The Three Types of Leaders Who Create Radical Change

the solution created by the innovator, continually strategizing how best to reach and work with people both within and outside the movement, as the movement for change grows in size and complexity. “Orchestrators often need to tailor their View Details
Keywords: by Carmen Nobel
  • 01 Sep 2023
  • News

Returning to the Roots

It’s not a role he sought or expected. But when his brother died of a brain tumor late last year, Florent Latour (MBA 1999) became CEO of Maison Louis Latour, a winemaker established in 1797 in the Burgundy region of France. The 11th generation of his family to lead... View Details
Keywords: Julia Hanna; wine; entrepreneurship; family business; innovation; climate change; Beverage and Tobacco Product Manufacturing; Manufacturing
  • Web

The General Shoe Company, 1921 | Baker Library | Bloomberg Center | Harvard Business School

Resources Credits HBS & the Case Method - Message From the Director HBS & the Case Method Site Credits Special Collections Search Exhibition Business Education & The Case Method The General Shoe Company, 1921 Case Writing & Industry... View Details
  • 02 Apr 2001
  • Research & Ideas

What Makes a Good Leader?

John Kotter. "They understand the people they're trying to reach and what they can and can't hear. They send their message in through an open door rather than trying to push it through a wall." Badaracco believes part of knowing... View Details
Keywords: by Deborah Blagg & Susan Young
  • 01 Feb 2001
  • News

What Makes a Good Leader

His courage in the face of adversity was inspirational." Of course, knowing your audience is also essential. "Great communicators have an appreciation for positioning," states John Kotter. "They understand the people they're trying to reach and what they can and can't... View Details
Keywords: Management
  • 30 Aug 2011
  • First Look

First Look: August 30

  PublicationsEmotion-induced Engagement in Internet Video Ads Authors:Thales S. Teixeira, Michel Wedel, and Rik Pieters Publication:Journal of Marketing Research (forthcoming) Abstract This study shows how advertisers can leverage emotion and attention to engage... View Details
Keywords: Sean Silverthorne