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- All HBS Web (667)
- Faculty Publications (147)
- 01 Sep 2010
- News
Leslie Gold
ratings boost and launching a career that has seen a variety of radio gigs, including on Sirius, and many appearances on national television (such as Larry King Live and Nightline) and in print media (including Playboy, Glamour, and the... View Details
- Fast Answer
Scaling Minority Businesses (SMB)
size. Look at the American Community Survey for granular data relating to employment, transportation to work, housing, expenditures, etc. US Census: Business & Economy - A wide range of variables that provide insight... View Details
- 16 May 2017
- Blog Post
Making the Move into Digital Health and Software Engineering
the engineering team at Akili Interactive, a start-up in Boston that is developing a digital therapeutic for ADHD. I cross-registered across the river in MIT's Revolutionary Ventures class, which is part of the Synthetic Neurobiology Group at the View Details
- 02 Jun 2021
- News
The NBA's African Expansion
The National Basketball Association recently announced the creation of NBA Africa, a new entity that will operate the Basketball Africa League (BAL), build corporate partnerships, expand content and media rights, and support local efforts... View Details
- Web
Shaping the Corporate Image | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR... View Details
- September 2003 (Revised June 2005)
- Case
Learning from LeapFrog: Creating Educational and Business Value
By: Lynda M. Applegate, Christopher Dede and Susan Saltrick
Explores the success factors leading to one's company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to exploit its educational model in two industry sectors: consumer toys and educational... View Details
Keywords: Transformation; Decisions; Education; Entrepreneurship; Innovation and Invention; Growth Management; Media; Business and Stakeholder Relations; Research; Value Creation
Applegate, Lynda M., Christopher Dede, and Susan Saltrick. "Learning from LeapFrog: Creating Educational and Business Value." Harvard Business School Case 804-062, September 2003. (Revised June 2005.)
- 08 May 2013
- Research & Ideas
A Company’s Evolving View of Gender Equity
gender-related themes from media outlets including the Wall Street Journal and New York Times. This allowed them to trace how, when, and why the firm evolved in its focus on gender. They also created a time line to explore links between... View Details
- 25 Aug 2022
- News
On Purpose
our purpose?” Cohen had spent 23 years at the happiest place on earth, most recently as a senior VP of brand, franchise, and customer relationship management, a role that gave her a bird’s eye view across the company’s vast commercial acreage of theme parks, streaming... View Details
- Web
Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School
Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR... View Details
- Fast Answer
Challenges and Opportunities in the Restaurant Industry
taverns,buffets & cafeterias -social media marketing and restaurant apps -brand management Mintel - consumer market studies and primary and secondary data analysis (primarily for European and US countries) for... View Details
- Web
Four Ways to Make The Most of Your Company Events - Recruiting
can learn a lot about a company by looking at its website and social media accounts, so focus your content on questions that the students may have prepared in advance after doing their initial research. We encourage you to share details... View Details
- 07 Jul 2020
- Research & Ideas
Market Investors Pay More for Resilient Companies
The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details
- 31 Mar 2014
- Research & Ideas
Encouraging Niche Content in an Ad-Driven World
that could also make niche content more profitable, according to researchers Feng Zhu and Monic Sun. "Many media scholars think this revenue model is detrimental to society because it provides incentive for the content provider to... View Details
- 27 May 2014
- First Look
First Look: May 27
Publications August 2013 Princeton University Press A Social Strategy: How We Profit from Social Media By: Piskorski, Mikołaj Jan Abstract—Almost no one had heard of social media a decade ago, but today... View Details
Keywords: Sean Silverthorne
- 23 Jan 2006
- Research & Ideas
Financial Reporting Goes Global
undertake international investor relations programs—including visits by top management around the globe. I think most would love to have one set of solid accounting standards, rather than having to deal with "translation"... View Details
- 01 Dec 2022
- News
Case Study: Your Call Is Important to Us
social media sites like Facebook,” Lin says. The founders asked themselves how they might build the app if they had been designing for these users from the start. “We realized that it would look pretty different,” Lin says. They rebuilt... View Details
- 04 Feb 2019
- Blog Post
Presenting…an Alternative to Company Presentations: Evercore Grabs Attention with Interactive Events
case study. When they added two more ingredients to the recipe – a focus on a familiar industry, amplified by media exposure the audience would recognize – they arrived at the heart of their presentation; a “live” case study about... View Details
- 01 Jan 2007
- News
Sir Martin S. Sorrell, MBA 1968
at the helm (he was knighted in 2000), in 22 years WPP has become a giant with revenues of some $12 billion, offering a full range of services in areas such as advertising, digital and promotional marketing, public relations and public... View Details
- 01 Oct 2000
- News
Three Promoted to Full Professor
Paul A. Gompers Paul Gompers specializes in research on financial issues related to start-up, high-growth, and newly public companies. He holds a joint appointment in the Finance and the Entrepreneurial and Service Management units.... View Details
- 01 Mar 2011
- News
The Rankings Game
Illustration by John Kachik Depending on which business school ranking you consult, the best MBA program in 2010 was at the University of Chicago, HBS, the London Business School, or Stanford University. Among the five leading media... View Details