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    • News  (188)
    • Research  (391)
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  • Faculty Publications  (145)

Show Results For

  • All HBS Web  (667)
    • People  (1)
    • News  (188)
    • Research  (391)
    • Events  (2)
  • Faculty Publications  (145)
← Page 18 of 667 Results →
  • 12 Jul 2011
  • News

Phone Fun

says, his two years at the School gave him the courage think outside the box. “It gave me a personal and professional confidence that has underpinned the risk-taking that’s sometimes necessary to deliver original work,” he notes. If last February’s condom giveaway,... View Details
Keywords: Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • September 2003 (Revised June 2005)
  • Case

Learning from LeapFrog: Creating Educational and Business Value

By: Lynda M. Applegate, Christopher Dede and Susan Saltrick
Explores the success factors leading to one's company's rise to the number three ranking in the aggressively competitive toy industry. LeapFrog has made the strategic decision to exploit its educational model in two industry sectors: consumer toys and educational... View Details
Keywords: Transformation; Decisions; Education; Entrepreneurship; Innovation and Invention; Growth Management; Media; Business and Stakeholder Relations; Research; Value Creation
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Applegate, Lynda M., Christopher Dede, and Susan Saltrick. "Learning from LeapFrog: Creating Educational and Business Value." Harvard Business School Case 804-062, September 2003. (Revised June 2005.)
  • Web

Online Entrepreneurial Marketing Course | HBS Online

Establish a customer selection strategy, including buyer personas and journeys Devise strategies for engaging and influencing the stakeholders making purchasing decisions Understand the importance of brand-building and the key components of an effective brand Build a... View Details
  • 01 Mar 2003
  • News

Three Appointed to Endowed Professorships

Paul A. Gompers, Roy and Elizabeth Simmons Professor of Business Administration Paul Gompers specializes in research on financial issues related to start-up, high growth, and newly public companies. A member of both the Finance and the... View Details
Keywords: fellowships; Colleges, Universities, and Professional Schools; Educational Services
  • 01 Dec 2011
  • News

Ticktock

Sleepyheads, Beware: An alarm clock that doesn’t mess around. Photo courtesy Nanda Home Related Links Watch Nanda explain Clocky See Tocky, the newest product Purchase the original Clocky case Purchase the "Life After Clocky" case In the... View Details
Keywords: Carmen Nobel; viral marketing; Computer and Electronic Product Manufacturing; Manufacturing
  • 08 Feb 2016
  • Research & Ideas

The Civic Benefits of Google Street View and Yelp

use it. In the paper, Luca, Edward L. Glaeser and Scott Duke Kominers (PhDBE 2011) of Harvard University, and PhD student Nikhil Naik of the Massachusetts Institute of Technology Media Lab, cite three trends that make cities particularly... View Details
Keywords: by Michael Blanding; Consumer Products
  • Fast Answer

Historical Research - India

Which resources should I use for historical research on India? Online Resources Newspapers and Other News Media The Times of India Check Harvard availability Harvard has access to this national newspaper out of Bombay back to 1861. South... View Details
  • 16 May 2017
  • Blog Post

Making the Move into Digital Health and Software Engineering

the engineering team at Akili Interactive, a start-up in Boston that is developing a digital therapeutic for ADHD. I cross-registered across the river in MIT's Revolutionary Ventures class, which is part of the Synthetic Neurobiology Group at the View Details
Keywords: Technology; Health Care
  • 25 Aug 2022
  • News

Full Stream Ahead

multistrategy firm focused on investment in the entertainment and media space, says that when interest rates are as low as they were for the last decade, “investors start looking for places to pick up returns that feel safe but also have... View Details
Keywords: Jen McFarland Flint; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 01 Jun 2024
  • News

Case Study: Ready for an Upgrade

Illustration by Alvaro Dominguez The Los Angeles–based startup Stell was borne of a pain point almost as old as recorded history itself: paperwork. One of Stell’s cofounders, Malory McLemore (MBA 2022), had landed a job as an engineer at Airbus after earning a... View Details
Keywords: Jen McFarland Flint; Computer Systems Design and Related Services; Professional Services
  • 01 Sep 2010
  • News

Dare to be Different

great way to explore ideas that eventually make their way into a book. Given that you have your eye on all these new social media, and given that you’ve just written a book that needs promotion, are you doing anything special in new media... View Details
Keywords: Jeff Cruikshank;Youngme Moon; Advertising, Public Relations, and Related Services; Advertising, Public Relations, and Related Services
  • 08 May 2013
  • Research & Ideas

A Company’s Evolving View of Gender Equity

gender-related themes from media outlets including the Wall Street Journal and New York Times. This allowed them to trace how, when, and why the firm evolved in its focus on gender. They also created a time line to explore links between... View Details
Keywords: by Martha Lagace; Accounting
  • 01 Jan 2007
  • News

Sir Martin S. Sorrell, MBA 1968

at the helm (he was knighted in 2000), in 22 years WPP has become a giant with revenues of some $12 billion, offering a full range of services in areas such as advertising, digital and promotional marketing, public relations and public... View Details
  • Web

Post-war PR Campaigns Reaching Wide Audiences | Baker Library | Bloomberg Center | Harvard Business School

Skip to Main Content Exhibition Homepage Exhibition Introduction The Founding of U.S. Steel and the Power of Public Opinion The Intersection of Public Relations and Photography Documenting the Wartime Effort Labor Practices Post-war PR... View Details
  • 01 Dec 2022
  • News

Case Study: Your Call Is Important to Us

social media sites like Facebook,” Lin says. The founders asked themselves how they might build the app if they had been designing for these users from the start. “We realized that it would look pretty different,” Lin says. They rebuilt... View Details
Keywords: Computer Systems Design and Related Services; Computer Systems Design and Related Services
  • 01 Mar 2011
  • News

The Rankings Game

Illustration by John Kachik Depending on which business school ranking you consult, the best MBA program in 2010 was at the University of Chicago, HBS, the London Business School, or Stanford University. Among the five leading media... View Details
Keywords: Roger Thompson; rankings; Colleges, Universities, and Professional Schools; Educational Services
  • 27 May 2014
  • First Look

First Look: May 27

  Publications August 2013 Princeton University Press A Social Strategy: How We Profit from Social Media By: Piskorski, Mikołaj Jan Abstract—Almost no one had heard of social media a decade ago, but today... View Details
Keywords: Sean Silverthorne
  • 01 Sep 2010
  • News

Leslie Gold

ratings boost and launching a career that has seen a variety of radio gigs, including on Sirius, and many appearances on national television (such as Larry King Live and Nightline) and in print media (including Playboy, Glamour, and the... View Details
Keywords: Talk Radio; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries; Performing Arts, Spectator Sports, and Related Industries
  • 07 Jul 2020
  • Research & Ideas

Market Investors Pay More for Resilient Companies

The steep market drop in the early days of the COVID-19 crisis is being used as a laboratory to study the importance of companies investing in stakeholder relations with their employees, suppliers, and customers, and how those investments could be strategic resources... View Details
Keywords: by Kristen Senz; Financial Services
  • Web

Four Ways to Make The Most of Your Company Events - Recruiting

can learn a lot about a company by looking at its website and social media accounts, so focus your content on questions that the students may have prepared in advance after doing their initial research. We encourage you to share details... View Details
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