Publications

1990
Chapter

Refinement of Nash Equilibrium: The Main Ideas

By: E. Kohlberg

Keywords: Mathematical Methods

1990
Chapter

Two-Sided Matching Markets: An Overview of Some Theory and Empirical Evidence

By: A. E. Roth

Keywords: Marketplace Matching; Two-Sided Platforms; Mathematical Methods

November 1990 (Revised August 1996)
Background Note

Sampling and Statistical Inference

By: Arthur Schleifer Jr.

An introduction to sampling and statistical inference that covers the main concepts (confidence intervals, tests of statistical significance, choice of sample size) that are needed in making inferences about a population mean or percent. Includes discussion of problems... View Details

Keywords: Mathematical Methods; Forecasting and Prediction; Demographics

1990
Chapter

Capital Market Theory and the Pricing of Financial Securities

By: Robert C. Merton

Keywords: Capital Markets; Financial Instruments; Asset Pricing; Mathematical Methods

July 1990
Background Note

Perceptual Mapping: A Manager's Guide

Describes the perceptual mapping technique in a non-technical fashion. The procedure is useful for the depiction of the structure of the market. Discusses alternative methods, presents examples of each, and shows how the maps can be used in marketing decision making. View Details

Keywords: Mathematical Methods; Industry Structures; Marketing

May 1990
Background Note

Conjoint Analysis: A Manager's Guide

Presents a non-technical description of the conjoint analysis methodology. Discusses the process by which such a study is done and cites areas of application. View Details

Keywords: Marketing; Mathematical Methods; Forecasting and Prediction

April 1990
Case

Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)

Assumes some knowledge of conjoint analysis. Permits analysis of basic results and dynamic market simulations in one class session. View Details

Keywords: Mathematical Methods; Marketing

January 1990 (Revised February 1990)
Case

MSA: The Software Company--Planning the AMAPs Product Line

MSA has commissioned a major market research study to assess demand potential for a computer software system designed for aerospace and defense contractors. Students must evaluate the results of the study (including a conjoint analysis) to assess whether MSA should... View Details

Keywords: Product; Marketing; Mathematical Methods; Software

November 1989 (Revised March 1992)
Background Note

Concept Testing

Describes concept testing products. Presents guidelines for effective design, execution, and interpretation of test procedures. Discusses limitations of these techniques and sets out the situations for which they are appropriate. View Details

Keywords: Marketing; Mathematical Methods; Forecasting and Prediction

Article

Consistent Covariance Matrix Estimation with Cross-Sectional Dependence and Heteroskedasticity in Cross-Sectional Financial Data

By: K. A. Froot

Keywords: Econometrics; Panel Estimation; Autocorrelation; Heteroskedasticity; Mathematical Methods; Economics

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Article

Fly-by-Night Firms and the Market for Product Reviews

By: Gerald R. Faulhaber and Dennis A. Yao

This paper presents a model that permits third-party information provision in a market characterized by information asymmetries and reputation formation. The model is used to examine how the market for information provision affects prices and supply in the primary... View Details

Keywords: Markets; Reputation; SWOT Analysis; Mathematical Methods; Price Bubble; Inflation and Deflation; Duopoly and Oligopoly; Cost; Information; Quality; Price; Competitive Advantage; Information Industry

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March 1989 (Revised April 1998)
Case

Marriott Corporation: The Cost of Capital (Abridged)

By: Richard S. Ruback

Gives students the opportunity to explore how a company uses the Capital Asset Pricing Model (CAPM) to compute the cost of capital for each of its divisions. The use of Weighted Average Cost of Capital (WACC) formula and the mechanics of applying it are stressed. View Details

Keywords: Cost of Capital; Mathematical Methods

December 1988
Article

Strategic Responses to Automobile Emissions Control: A Game-Theoretic Analysis

By: Dennis Yao

This paper examines the dynamics of standard-setting regulation under technological uncertainty and asymmetric information about technological capability. A two-period model which allows fully strategic action is developed and applied to the regulation of automobile... View Details

Keywords: Transportation; Pollutants; Standards; Governance Controls; Technological Innovation; Research and Development; Mathematical Methods

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1988
Chapter

Evaluation of Government Financial Incentives to Large Scale Energy Projects: A Contingent Claims Approach

By: Carliss Y. Baldwin and Scott P. Mason

Keywords: Energy; Projects; Motivation and Incentives; Sovereign Finance; Business and Government Relations; Mathematical Methods; Energy Industry

May 1988 (Revised June 2023)
Case

National Cranberry Cooperative, 1996

By: Roy D. Shapiro

Describes the continuous flow process used to process cranberries into juice and/or sauce. Requires student to analyze process flows to determine where the bottlenecks are and to decide how, and whether, to expand capacity. Original version written by J.G. Miller and... View Details

Keywords: Logistics; Performance Capacity; Performance Improvement; Supply Chain; Mathematical Methods; Cost vs Benefits; Production