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Show Results For
- All HBS Web
(848)
- News (217)
- Research (547)
- Events (5)
- Multimedia (10)
- Faculty Publications (360)
- 22 Apr 2013
- Working Paper Summaries
Competing with Privacy
- January 2021 (Revised May 2023)
- Case
Pearson: Efficacy 2.0
By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
Pearson, which billed itself as the "world's learning company," faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new... View Details
Keywords: Efficacy; Learning; Outcome or Result; Measurement and Metrics; Brands and Branding; Marketing Communications; Strategic Planning; Education Industry
Ofek, Elie, Marco Bertini, Oded Koenigsberg, and James Weber. "Pearson: Efficacy 2.0." Harvard Business School Case 521-012, January 2021. (Revised May 2023.)
- Research Summary
Overview
By: Feng Zhu
Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details
- 22 May 2024
- HBS Case
Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore
TikTok is developing an in-app marketplace in some countries that takes consumers “seamlessly from videos and live streams to shopping,” the case notes. Most of the TikTok Shop’s e-commerce sales are, for the moment, in Southeast Asia,... View Details
- 24 Jun 2009
- Working Paper Summaries
Don’t Just Survive—Thrive: Leading Innovation in Good Times and Bad
Keywords: by Lynda M. Applegate & J. Bruce Harreld
- 2017
- Working Paper
Creating the Market for Organic Wine: Sulfites, Certification, and Green Values
By: Geoffrey Jones and Emily Grandjean
This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details
Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry
Jones, Geoffrey, and Emily Grandjean. "Creating the Market for Organic Wine: Sulfites, Certification, and Green Values." Harvard Business School Working Paper, No. 18-048, December 2017.
- 17 Jan 2014
- Working Paper Summaries
Price Coherence and Adverse Intermediation
- 26 Sep 2023
- Book
Digital Strategy: A Handbook for Managing a Moving Target
and integrating it into other products that form an integral part of ecosystems or when it is delivered through platform marketplaces (Cusumano et al., 2019a), the product’s relevant market and the logic of competition themselves change... View Details
- 16 Jun 2008
- Research & Ideas
Seven Tips for Managing Price Increases
discard your existing customer segmentation assumptions and segment consumers around product usage behavior and price sensitivity. You must get out into the marketplace yourself and talk to consumers directly to understand their pain... View Details
Keywords: by John Quelch
- 23 Jan 2024
- Book
More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World
also advise companies and serve as experts on marketplace and incentive design, Web3 strategy, NFT brand-building, and other topics. Additionally, Kominers is a Research Partner at a16z crypto, which is an investor in crypto projects,... View Details
- Program
OPM Renew
ways to capitalize on digital disruption in today's competitive global marketplace Examine the unique leadership challenges and market opportunities facing entrepreneurs as they launch new ventures and compete across borders Reenergize... View Details
- Web
Human Behavior & Decision-Making - Faculty & Research
VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (A)." Harvard Business School Multimedia/Video Case 425-720, January 2025. Why Retailers Are Turning to Third-Party Marketplaces By: Antonio Moreno January 8, 2025... View Details
- Web
Healthy Outcomes - Managing the Future of Work
Support Their Caregiving Employees Danielle Kost 07 Feb 2019 | Forbes Wanted: Elder transportation solutions Mitchell Hartman 30 Jan 2019 | Marketplace Workplaces Aren't Paying Attention To The Growing Caretaking Crisis, And It's Costing... View Details
- Profile
Thomaz Galvao
want to close this gap by creating an online marketplace to match employers with employees we will train in technology and soft skills.” In order to get there, Thomaz says, “We want to build our brand so that our students are seen as... View Details
- 01 Dec 2023
- News
The Exchange: Help Wanted
likely to flounder a bit. They’re certainly not going to be hypere cient. Companies have to change their hiring practices to focus on social skills; they’re harder to find in the marketplace than specific hard skills. And they should... View Details
- 29 Nov 2022
- Research & Ideas
How Much More Would Holiday Shoppers Pay to Wear Something Rare?
the Massachusetts Institute of Technology, and Robert Schultz of the University of Michigan, the paper uses the quirks of an online auction to quantify just how much social influence matters when it comes to what people will pay. The online View Details
- 14 Nov 2017
- First Look
New Research and Ideas: November 14, 2017
October 2017 Negotiation Journal Prescriptions Based on a Realistic View of Human Behavior By: Bazerman, Max Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53096 November–December 2017 Harvard Business Review Are You... View Details
Keywords: Carmen Nobel
- Web
Topics - HBS Working Knowledge
Marketing Channels (1) Marketing Communications (15) Marketing Strategy (173) Marketing (322) Marketplace Matching (5) Markets (302) Mathematical Methods (10) Measurement and Metrics (16) Media (15) Medical Specialties (5) Mergers and... View Details
- 2012
- Chapter
Schumpeterian Competition and Diseconomies of Scope: Illustrations from the Histories of Microsoft and IBM
By: Timothy F. Bresnahan, Shane Greenstein and Rebecca M. Henderson
We address a longstanding question about the causes of creative destruction. Dominant incumbent firms, long successful in an existing technology, are often much less successful in new technological eras. This is puzzling, since a cursory analysis would suggest that... View Details
Keywords: Technological Innovation; Opportunities; Competition; Information Technology; Innovation and Management; Organizations; Relationships; Information Technology Industry
Bresnahan, Timothy F., Shane Greenstein, and Rebecca M. Henderson. "Schumpeterian Competition and Diseconomies of Scope: Illustrations from the Histories of Microsoft and IBM." In The Rate and Direction of Inventive Activity Revisited, edited by Josh Lerner and Scott Stern. University of Chicago Press, 2012.
- Web
Photography and Print Advertising - The High Art of Photographic Advertising - Baker Library | Bloomberg Center
the mind as the critical element of rationalized consumption. Greater sales in an increasingly competitive and national marketplace required persuading reticent consumers that individual difference and personal meaning could be theirs... View Details