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  • Research Summary

Overview

By: Feng Zhu
Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details
  • Web

Interviews - Creating Emerging Markets

Industries (Diversified) “Being able to be flexible is good, because conditions in the marketplace change—continuously. You have to keep up with those conditions.” Download Transcript Saudi Arabia Adib AlZamil Chief Executive Officer,... View Details
  • 16 Dec 2014
  • First Look

First Look: December 16

Publications December 2014 Management Science When Performance Trumps Gender Bias: Joint Versus Separate Evaluation By: Bohnet, Iris, Alexandra van Geen, and Max Bazerman Abstract—We examine a new intervention to overcome gender biases in hiring, promotion, and job... View Details
Keywords: Sean Silverthorne
  • 2009
  • Working Paper

Don't Just Survive - Thrive: Leading Innovation in Good Times and Bad

By: Lynda M. Applegate and J. Bruce Harreld
Battered by contracting markets and frozen credit, many businesses today are fighting for survival. Indeed, the current global financial crisis provides a mandate for restructuring. But survival is not the end goal. In fact, cost cutting and restructuring are simply... View Details
Keywords: Organizational Change and Adaptation; Risk Management; Leading Change; Innovation and Management; Crisis Management; Growth and Development Strategy
Related
  • 22 Apr 2013
  • Working Paper Summaries

Competing with Privacy

Keywords: by Ramon Casadesus-Masanell & Andres Hervas-Drane; Publishing
  • January 2021 (Revised May 2023)
  • Case

Pearson: Efficacy 2.0

By: Elie Ofek, Marco Bertini, Oded Koenigsberg and James Weber
Pearson, which billed itself as the "world's learning company," faced a host of critical decisions in mid-2020. Several years prior, it had embarked on a new path that put the learner at the heart of the business and committed to a new strategic orientation. The new... View Details
Keywords: Efficacy; Learning; Outcome or Result; Measurement and Metrics; Brands and Branding; Marketing Communications; Strategic Planning; Education Industry
Related
  • 17 Jan 2014
  • Working Paper Summaries

Price Coherence and Adverse Intermediation

Keywords: by Benjamin G. Edelman & Julian Wright; Consumer Products
  • 26 Sep 2023
  • Book

Digital Strategy: A Handbook for Managing a Moving Target

and integrating it into other products that form an integral part of ecosystems or when it is delivered through platform marketplaces (Cusumano et al., 2019a), the product’s relevant market and the logic of competition themselves change... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology
  • 24 Jun 2009
  • Working Paper Summaries

Don’t Just Survive—Thrive: Leading Innovation in Good Times and Bad

Keywords: by Lynda M. Applegate & J. Bruce Harreld
  • 2017
  • Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean
This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details
Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry
Related
  • 16 Jun 2008
  • Research & Ideas

Seven Tips for Managing Price Increases

discard your existing customer segmentation assumptions and segment consumers around product usage behavior and price sensitivity. You must get out into the marketplace yourself and talk to consumers directly to understand their pain... View Details
Keywords: by John Quelch
  • 22 May 2024
  • HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

TikTok is developing an in-app marketplace in some countries that takes consumers “seamlessly from videos and live streams to shopping,” the case notes. Most of the TikTok Shop’s e-commerce sales are, for the moment, in Southeast Asia,... View Details
Keywords: by Rachel Layne; Technology
  • Program

OPM Renew

ways to capitalize on digital disruption in today's competitive global marketplace Examine the unique leadership challenges and market opportunities facing entrepreneurs as they launch new ventures and compete across borders Reenergize... View Details
  • 23 Jan 2024
  • Book

More Than Memes: NFTs Could Be the Next Gen Deed for a Digital World

also advise companies and serve as experts on marketplace and incentive design, Web3 strategy, NFT brand-building, and other topics. Additionally, Kominers is a Research Partner at a16z crypto, which is an investor in crypto projects,... View Details
Keywords: by Dina Gerdeman; Information Technology; Technology; Financial Services
  • Web

Healthy Outcomes - Managing the Future of Work

Support Their Caregiving Employees Danielle Kost 07 Feb 2019 | Forbes Wanted: Elder transportation solutions Mitchell Hartman 30 Jan 2019 | Marketplace Workplaces Aren't Paying Attention To The Growing Caretaking Crisis, And It's Costing... View Details
  • Profile

Thomaz Galvao

want to close this gap by creating an online marketplace to match employers with employees we will train in technology and soft skills.” In order to get there, Thomaz says, “We want to build our brand so that our students are seen as... View Details
  • Web

Topics - HBS Working Knowledge

Marketing Channels (1) Marketing Communications (15) Marketing Strategy (173) Marketing (322) Marketplace Matching (5) Markets (302) Mathematical Methods (10) Measurement and Metrics (16) Media (15) Medical Specialties (5) Mergers and... View Details
  • 14 Nov 2017
  • First Look

New Research and Ideas: November 14, 2017

October 2017 Negotiation Journal Prescriptions Based on a Realistic View of Human Behavior By: Bazerman, Max Abstract—No abstract available. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=53096 November–December 2017 Harvard Business Review Are You... View Details
Keywords: Carmen Nobel
  • Web

The Caring Company

solutions Mitchell Hartman 30 Jan 2019 | Marketplace Workplaces Aren't Paying Attention To The Growing Caretaking Crisis, And It's Costing Them Talent Sarah Kathleen Peck 24 Jan 2019 | Forbes Caregiving Benefits Tend to Miss the Mark... View Details
  • Web

Photography and Print Advertising - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

the mind as the critical element of rationalized consumption. Greater sales in an increasingly competitive and national marketplace required persuading reticent consumers that individual difference and personal meaning could be theirs... View Details