Marketing Safety - Publications - Faculty & Research

13 Jan 2021
News

Stress Test

the manufacturer to each individual, Kelley says. “They need to be sure 100 percent of the vaccines are administered to the community in the right way.” —April White The COVID-19 vaccines currently on the market went from concept to... View Details

01 Jun 2002
News

Books

bankruptcy laws) to creditors, and by spreading risk throughout the population (via deposit insurance and even the use of government-issued money). He discusses how the rise of big business provoked reforms that, by the early 20th century, transferred the risks of... View Details

Keywords: Nancy O. Perry

24 Oct 2012
Research & Ideas

Want People to Save More? Send a Text

safety net for emergencies, but also would reduce financial stress and improve their quality of life. "In the private sector, a lot of startups fail, and the market provides a signal about whether the... View Details

Keywords: by Kim Girard

03 Oct 2013
Research & Ideas

Lehman Brothers Plus Five: Have We Learned from Our Mistakes?

is yes. The safety of the financial system depends on financial institutions' risk exposure, their ability to absorb losses, their reliance on short-term wholesale funding, transparency, and understanding the interconnectedness between... View Details

Keywords: Re: Multiple Faculty; Banking; Financial Services; Construction; Real Estate

29 Oct 2020
Research & Ideas

The COVID Gender Gap: Why Fewer Women Are Dying

health officials to consider targeting men when communicating recommendations around COVID-19 to attempt to increase compliance with safety regulations—for their own good and the good of society, Pons says. "You can imagine that some men... View Details

Keywords: by Dina Gerdeman; Health

10 Jun 2015
Research & Ideas

The Transparency Revolution in Corporate Reporting

Not long ago, only 30 companies around the world reported data about their social and sustainability (that is, nonfinancial) endeavors. Today, more than 7,000 organizations do so. While that transparency is undoubtedly a good thing, the View Details

Keywords: Re: George Serafeim

06 May 2019
Research & Ideas

Consumers Blame Business for Global Health Problems. Can Business Become the Solution?

Every public health crisis—whether it’s the availability of highly addictive opioids or junk food marketing to children—prompts consumers to question how far companies will go for profit. It’s not an unwarranted concern. After all, cigarette makers once used... View Details

Keywords: by Danielle Kost; Health

24 Sep 2014
Op-Ed

Tackling Climate Change Will Cost Less Than We Think

promising new approaches, particularly so called "modular" or "fourth generation" nuclear reactors, promise to significantly reduce costs while simultaneously easing doubts over safety and waste disposal. Positive Investments Already Many... View Details

Keywords: by Rebecca Henderson; Energy; Utilities

Web

Challenges and Opportunities in the Restaurant Industry - Course Catalog

distinguish trends from fads, what drives their selection of menu items and how they manage their supply chain. Crisis Management. We’ll consider the critical issue of food safety and the crisis management implications when a foodborne... View Details

04 Apr 2018
Op-Ed

Op-Ed: Why Private Investors Must Fund 'New Nuclear' Power Right Now

operations. We finance these industries with private capital, set national and local regulations, encourage competition and discourage cartels in order to lower prices and increase quality (i.e., driving safety up and environmental impact... View Details

Keywords: by Joseph Lassiter; Energy; Green Technology

26 Oct 2020
News

A Social Impact Roadmap; Arts Leadership in a Pandemic; Amplifying Hispanic Contributions

with social distancing and other safety protocols in place. Hung says that will mean having smaller gatherings, spaced seating, and symphonic programs that allow musicians proper spacing, and the elimination of choral performances in the... View Details

Keywords: Margie Kelley

22 Jul 2014
First Look

First Look: July 22

company with a strong commitment to the goals of improving the safety of its products and the reliability of its supply chain, the authors of this article suggest that companies have the ability and the means to change their investor base... View Details

Keywords: Sean Silverthorne

10 Oct 2007
First Look

First Look: First Look: October 10

two bands they had signed, Maroon 5 and Flyleaf. Known for its grassroots marketing campaigns, Octone operated through a unique joint-venture model with SonyBMG Music Entertainment's RCA Music Group, which enabled the nimble record label... View Details

Keywords: Martha Lagace

10 Jun 2014
First Look

First Look: June 10

Publications August 2013 pub Cannibalization and Option Value Effects of Secondary Markets: Evidence from the U.S. Concert Industry By: Bennett, Victor Manuel, Robert Seamans, and Feng Zhu Abstract—We examine how reducing search frictions in secondary View Details

Keywords: Sean Silverthorne

June 2009
Teaching Note

COFCO Xinjiang Tunhe Co., Ltd. (TN)

By: David E. Bell, Sarah Morton and Mary Louise Shelman

Teaching Note for [508079]. View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Goals and Objectives; Quality; Price; Competitive Strategy; Contracts; Supply and Industry; Business or Company Management; Problems and Challenges; Safety; Cost Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; China

Citation

Purchase

01 Sep 2007
News

Riding It Out

been widely interpreted as a way to signal China’s stance on safety issues in the wake of the melamine contamination and other lapses, such as the deaths in 2004 of thirteen babies in rural Anhui Province from malnutrition after being fed... View Details

Keywords: Julia Hanna; dog food; pets; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade

01 Dec 2013
News

Faster, Bigger, Stronger: Supersizing the NFL

markets where American football has no grassroots presence. Ongoing concerns include players' use of performance-enhancing drugs and off-field misbehavior and the PR and internal challenges they pose. And then there is the mounting... View Details

Keywords: Finance; Management; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

February 2018 (Revised March 2018)
Case

ArcelorMittal and the Ebola Outbreak in Liberia

By: Sophus A. Reinert, Sarah Nam, Sisi Pan and Eric Werker

During the summer of 2014, Alan Knight, general manager of corporate responsibility at the integrated steel and mining company ArcelorMittal, observed the unfolding of an Ebola epidemic in Liberia and other countries in West Africa with great concern. On the one hand... View Details