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- 01 Oct 2001
- Research & Ideas
Connecting With Nonprofits
and cause-related marketing. This excerpt focuses on the collaborative stages.Collaborations between businesses and nonprofit organizations are becoming more prevalent, important, and complicated. Marketing plays an increasingly... View Details
Keywords: by James Austin
- April 2016
- Supplement
Preparing a Concession Bid at TAV Airports Holding - Exhibit 7 Supplement Model
By: C. Fritz Foley and Çiğdem Çelik
In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details
- October 2007
- Case
iPhone vs. Cell Phone
By: David B. Yoffie and Michael Slind
The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile phones). The iPhone combined an iPod music player, a cell phone, and a mobile Internet device, along with a camera and other... View Details
Keywords: Communication Technology; Music Entertainment; Product Launch; Partners and Partnerships; Mobile and Wireless Technology; Communications Industry; Music Industry
Yoffie, David B., and Michael Slind. "iPhone vs. Cell Phone." Harvard Business School Case 708-451, October 2007.
- 20 Oct 2015
- First Look
October 20, 2015
Collaborative Marketing by a Global Financial Institution and a Major Art Museum By: Lund, Ragnar, and Stephen A. Greyser Abstract—Purpose: This paper examines cultural sponsorship from a partnership and... View Details
Keywords: Sean Silverthorne
- February 2022
- Case
Launching the Social
By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
This case features the same protagonists as Ample Hills Creamery (HBS No. 822-073), and can be used as a continuation of that story.
Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive... View Details
Keywords: Entrepreneurship; Small Business; Brands and Branding; Partners and Partnerships; Expansion
Eisenmann, Tom, Lindsay N. Hyde, and Tom Quinn. "Launching the Social." Harvard Business School Case 822-074, February 2022.
- March 1993 (Revised June 1998)
- Case
Commercial Fixtures, Inc.
Two equal partners arrange a sealed bid auction to decide which one buys out the other's interest in a lighting fixture company started by their fathers. After 25 years together, they had developed irreconcilable differences over how to manage the company. A rewritten... View Details
Roberts, Michael J. "Commercial Fixtures, Inc." Harvard Business School Case 393-115, March 1993. (Revised June 1998.)
- November 2009
- Case
METRO Cash & Carry in China, 2008
By: Tarun Khanna
In April 2008, the country head for METRO AG's Cash & Carry wholesaling operations is considering the most appropriate model for expansion in China, where METRO has operated stores for small business professionals for eight years. In addition, METRO is actively... View Details
- 23 Jun 2009
- First Look
First Look: June 23
these predictions empirically by examining how the 1996 repeal of certificate-of-need (CON) legislation in Pennsylvania affected the market for coronary artery bypass graft (CABG) surgery in the state. Within a few years of the repeal of... View Details
Keywords: Martha Lagace
- July 2009
- Teaching Note
Khosla Ventures: Biofuels Strategy (TN)
Teaching Note for [809004]. View Details
- 10 Oct 2000
- Research & Ideas
Cross-Sector Collaboration: Lessons from the International Trachoma Initiative
Cross-sector partnerships between for-profit and nonprofit organizations are increasing in frequency and importance. Such collaborations, write Diana Barrett, James Austin and Sheila McCarthy, "are moving from an arm's-length... View Details
- April 2009 (Revised August 2009)
- Case
Backchannelmedia: Making Television 'Clickable'
By: Sunil Gupta, Kavita Shukla and Zachary Scott Clayton
Backchannelmedia (BCM), a three-year-old start-up, intended to completely disrupt the world of advertising by transforming the way Americans watched television. BCM had developed a technology to make television "clickable," enabling viewers to interact with the content... View Details
Keywords: Entrepreneurship; Investment; Disruptive Innovation; Technological Innovation; Marketing Strategy; Partners and Partnerships; Competition
Gupta, Sunil, Kavita Shukla, and Zachary Scott Clayton. "Backchannelmedia: Making Television 'Clickable'." Harvard Business School Case 509-026, April 2009. (Revised August 2009.)
- January 2000 (Revised May 2001)
- Case
kate spade
Kate Spade's founders try to finance and grow their luxury handbag and accessories business. As the case ends, the founding team must decide among four potential strategic partners offering to purchase different shares of Kate Spade at various valuations. Includes... View Details
Keywords: Growth Management; Partners and Partnerships; Business Growth and Maturation; Brands and Branding; Apparel and Accessories Industry
Cyr, Linda A., and Sarah S. Khetani. "kate spade." Harvard Business School Case 800-002, January 2000. (Revised May 2001.)
- 21 Feb 2017
- First Look
First Look at New Research: February 21
B2C and B2B methods. But in seeking to grow and scale the business, they now must make decisions about the relative emphasis on building their consumer brand or its B2B partnerships as well as the implications for product offerings and... View Details
Keywords: Carmen Nobel
- January 1993 (Revised November 1993)
- Case
FCB and Publicis (B): Managing Client and Country Diversity
Discusses FCB and Publicis, partners in a global advertising agency alliance, working together with their clients to provide excellent service. May be used with FCB and Publicis (A): Forming the Alliance and (C): The German-Led Network. View Details
Keywords: Customer Relationship Management; Alliances; Cooperation; Globalized Firms and Management; Partners and Partnerships; Marketing Strategy; Advertising; Diversity; Advertising Industry; France; Germany; United States
Kanter, Rosabeth M. "FCB and Publicis (B): Managing Client and Country Diversity." Harvard Business School Case 393-100, January 1993. (Revised November 1993.)
- 2008
- Working Paper
Deterring Online Advertising Fraud Through Optimal Payment in Arrears
By: Benjamin Edelman
Online advertisers face substantial difficulty in selecting and supervising small advertising partners. Fraud can be well-hidden, and limited reputation systems reduce accountability. But partners are not paid until after their work is complete, and advertisers can... View Details
Keywords: Misleading and Fraudulent Advertising; Online Advertising; Profit; Corporate Accountability; Partners and Partnerships; Mathematical Methods
Edelman, Benjamin. "Deterring Online Advertising Fraud Through Optimal Payment in Arrears." Harvard Business School Working Paper, No. 08-072, February 2008. (Revised August 2008, October 2008, February 2009.)
- 29 May 2007
- First Look
First Look: May 29, 2007
partnership with CEOSS, a 50-year-old NGO, and through other local, community-based organizations. This network approach diverges form the traditional Habitat model of building houses through HFH's own affiliate organizations, but enables... View Details
Keywords: Martha Lagace
- November 1999 (Revised June 2000)
- Case
FairMarket: Managing Business Development
By: William A. Sahlman, Michael J. Roberts and Cathy Taylor
Describes the evolution of FairMarket, a provider of turnkey auction services to community and merchant Web sites. Describes several deals that the CEO must negotiate, requiring a view of the company's valuation. View Details
Keywords: Partners and Partnerships; Internet and the Web; Valuation; Negotiation Deal; Auctions; Growth and Development Strategy; Web Services Industry
Sahlman, William A., Michael J. Roberts, and Cathy Taylor. "FairMarket: Managing Business Development." Harvard Business School Case 800-212, November 1999. (Revised June 2000.)
- September 2010
- Supplement
Compass Maritime Services, LLC: Valuing Ships (CW)
By: Benjamin C. Esty and Albert W. Sheen
Tom Roberts, a founding partner of Compass Maritime Services, a New Jersey-based shipping research and consulting firm, has been asked by a new potential customer in May 2008 for advice on purchasing a capesize bulk carrier. After identifying a suitable ship with his... View Details
- October 2001 (Revised March 2002)
- Case
Bluefin Robotics
By: Joseph B. Lassiter III and David Kiron
Concentrates on the consequences of the choice of corporate partners on the growth alternatives available to a new company, in a new industry, based on a new technology. View Details
Keywords: Business Startups; Partners and Partnerships; Markets; Growth and Development Strategy; Technological Innovation
Lassiter, Joseph B., III, and David Kiron. "Bluefin Robotics." Harvard Business School Case 802-005, October 2001. (Revised March 2002.)
- October 1999 (Revised March 2000)
- Case
HP Consumer Products Business Organization: Distributing Printers via the Internet
By: Rajiv Lal, Kirthi Kalyanam, Shelby Mc Intyre and Edie Prescott
In spring 1998, Pradeep Jotwani, vice president and general manager of the Consumer Products Business Organization of the Hewlett-Packard Co. (HP), was contemplating the increasing success of e-commerce and its implications for his division. The consumer products group... View Details
Keywords: Decision Choices and Conditions; Marketing Channels; Business Processes; Problems and Challenges; Partners and Partnerships; Sales; Business Strategy; Information Technology; Consumer Products Industry
Lal, Rajiv, Kirthi Kalyanam, Shelby Mc Intyre, and Edie Prescott. "HP Consumer Products Business Organization: Distributing Printers via the Internet." Harvard Business School Case 500-021, October 1999. (Revised March 2000.)