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Publications
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- Teaching Interest
Leading Professional Service Firms
By: Andy Wu
As entry barriers rapidly disappear, competition is accelerating and reshaping the business landscape for professional service firms. Navigating this continual change successfully requires extraordinary leadership abilities. This professional service firm... View Details
- Research Summary
Managing International Trade and Investment
By: Debora L. Spar
Introduced by Debora Spar in 1995, Managing International Trade and Investment is an elective course that prepares students to deal with the distinct set of management challenges that face cross-border businesses. Building on experience that suggests that what works... View Details
- Research Summary
Mastering Strategy Execution
By: Robert Simons
Professor Robert Simons’ research encompasses three areas of management accountability that are the foundation for successful strategy execution: organization design, performance measurement and control, and risk management. In addition, Simons is interested in the... View Details
- Teaching Interest
Overview
By: Jill J. Avery
Creating Brand Value (MBA elective course)
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
Overview:
In the consumer/retail space, brands are often companies’ most valuable assets and sources of their sustainable competitive advantage. But, managing brands to achieve their full value potential... View Details
- Research Summary
Overview
By: Rohit Deshpande
Customer Centricity
Rohit Deshpandé's research program focuses on Customer-Centricity. A stream of projects examines the interaction between corporate and national culture as they influence the development and implementation of global marketing strategies in high... View Details
- Research Summary
Performance Management Systems in Healthcare
By: Susanna Gallani
Performance management in healthcare provider organizations presents particular challehges, motivate by historical industry practices, market structures and dynamics, and cultural peculiarities. Through her research studies and case studies, Prof. Gallani explores... View Details
- Research Summary
Research Thrust
By: Rakesh Khurana
I am trained in organizational sociology and my main areas of interest lie in macro-organizational theory and the dynamics of executive labor markets. To date, my research has focused on two themes. The first revolves around understanding the forces that govern the... View Details
- 2010
- Other Unpublished Work
Saving Face by Making Meaning: The Negative Effects of Brand Communities' Self-serving Response to Brand Extensions
By: Jill Avery
An ethnographic study of a brand community following the launch of the Porsche Cayenne SUV finds that brand extensions can negatively affect the value of their parent brands. By studying the collective response to brand extensions of existing consumers and by... View Details
- Teaching Interest
Strategy Execution
By: Dennis Campbell
This course takes strategy as given and teaches what students need to know to execute and win in highly competitive markets. Using fundamental building blocks based on accountability systems and structures, this course is divided into seven modules:
1.... View Details
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