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  • August 2014
  • Technical Note

Conjoint Analysis: A Do it Yourself Guide

By: Elie Ofek and Olivier Toubia
Conjoint Analysis has become one of the most commonly used quantitative market research methods. It has been successfully employed across a wide variety of industries to quantify consumer preferences for products and services. This technical note is intended to provide... View Details
Keywords: Market Research; Conjoint Analysis; Consumer Preferences; Segmentation; Product Development; Demand Measurement; Demand and Consumers; Analysis; Markets
Related
  • 13 Jun 2017
  • First Look

First Look at New Research and Ideas, June 13

religious employer allow his employees access to contraceptives or break with healthcare legislation? People and organizations of faith often face moral decisions that have significant consequences. Research in psychology found that... View Details
Keywords: Sean Silverthorne
  • 19 Sep 2017
  • First Look

First Look at New Research and Ideas, September 19

Gender-class differences are reflected in women’s employment beliefs and behaviors. Research integrating social class with gendered experiences in homes and workplaces deepens our understanding of the complex interplay between sources of... View Details
Keywords: Sean Silverthorne
  • 19 Mar 2019
  • First Look

New Research and Ideas, March 19, 2019

other outputs by autonomous machines. I argue that organizational researchers of creativity and innovation should invest significant energy in studying artificial intelligence and computer-assisted human intelligence, the ways in which... View Details
Keywords: Dina Gerdeman
  • 18 Dec 2018
  • First Look

New Research and Ideas, December 18, 2018

the threshold for research and development (R&D) investment in an economically viable product. Further, the small size of patient populations for orphan drugs, together with the increasing prevalence of biologics among orphan drugs,... View Details
Keywords: Dina Gerdeman
  • 03 Apr 2018
  • First Look

New Research and Ideas, April 3, 2018

2018 London: Bloomsbury Academic Global History, Globally: Research and Practice Around the World By: Beckert, Sven, and Dominic Sachsenmaier, eds. Abstract— In recent years historians in many different parts of the world have sought to... View Details
Keywords: Sean Silverthorne
  • Web

Technology & Innovation - Faculty & Research

path for our research today, which focuses on value creation of platforms and two-sided markets; use of open architecture and leverage of its collective value; development and execution of innovation strategies; innovative attributes of... View Details
  • 23 Apr 2019
  • First Look

New Research and Ideas, April 23, 2019

https://www.hbs.edu/faculty/Pages/item.aspx?num=55999 forthcoming Journal of Accounting Research The Role of Gatekeepers in Capital Markets By: Srinivasan, Suraj, and Sugata Roychowdhury Abstract—Gatekeepers... View Details
Keywords: Dina Gerdeman
  • 02 Jan 2018
  • Research & Ideas

The Most Popular Stories and Research Papers of 2017

Credit: iStockPhoto No surprise: Race and gender were prime topics of interest for Harvard Business School Working Knowledge readers in 2017. Also popular were articles about research that gave us greater understanding about how leaders... View Details
Keywords: by Sean Silverthorne
  • Teaching Interest

Information in Financial Markets (Econ 970, Spring 2016)

Second-year undergraduate course covering various aspects of information propagation in financial markets. The course is divided into four units. We begin by covering canonical pricing anomalies that illustrate the importance of information distribution and... View Details
  • 16 Jan 2018
  • First Look

First Look at New Research and Ideas, January 16, 2018

ads. But when this practice feels invasive to people, it can prompt a strong backlash. Marketers today need to understand where to the draw the line. The good news is that psychologists already know a lot about what triggers privacy... View Details
Keywords: Sean Silverthorne
  • July 2010 (Revised December 2011)
  • Background Note

Marketing Analysis Toolkit: Pricing and Profitability Analysis

By: Thomas J. Steenburgh and Jill Avery
Pricing is one of the most difficult decisions marketers make and the one with the most direct and immediate impact on the firm's financial position. This toolkit will introduce the fundamental terminology and calculations associated with pricing and profitability... View Details
Keywords: Forecasting and Prediction; Price; Profit; Management Analysis, Tools, and Techniques; Marketing Strategy; Demand and Consumers; Measurement and Metrics; Strategic Planning; Mathematical Methods; Retail Industry
Related
  • Web

Finance Awards & Honors - Faculty & Research

Luo, Larissa Schäfer, and Margarita Tsoutsoura. Ishita Sen : Received an INQUIRE Europe Research Grant in 2024 for “The Market for Sharing Interest Rate Risk: Quantities and Asset Prices” with Umang Khetan,... View Details
  • 03 Jul 2018
  • First Look

New Research and Ideas, July 3, 2018

forthcoming IMF Economic Review Debt Redemption and Reserve Accumulation By: Alfaro, Laura, and Fabio Kanczuk Abstract—In the past decade, foreign participation in local-currency bond markets in emerging countries increased dramatically.... View Details
Keywords: Dina Gerdeman
  • Fast Answer

Investment analyst reports: banks included in library research

href="https://www.library.hbs.edu/find/databases/lseg-workspace#" style="background-color: rgb(255, 255, 255);">LSEG Workspace Credit Suisse* Global LSEG Workspace Deutsche Bank* Global LSEG Workspace DNB Markets Norway LSEG Workspace... View Details
  • 18 Sep 2018
  • First Look

New Research and Ideas, September 18, 2018

Ratcheting, Competition, and the Diffusion of Technological Change: The Case of Televisions Under an Energy Efficiency Program By: Amano, Tomomichi, and Hiroshi Ohashi Abstract—In differentiated goods markets with societal implications,... View Details
Keywords: Dina Gerdeman
  • 01 Sep 2014
  • News

Alumni and Faculty Books for September 2014

who might prefer guaranteed tax-free retirement income not subject to Wall Street market fluctuations. The Tanner Extraction by Frank X. Biasi (PMD 41, 1981) F.X. Biasi Falling in Love Backwards: An Unlikely Tale of Happily Ever After by... View Details
Keywords: faculty research; Alumni Research
  • 06 Jun 2017
  • First Look

First Look at New Research and Ideas: June 6, 2017

forthcoming American Economic Journal: Economic Policy Selection and Market Reallocation: Productivity Gains from Multinational Production By: Alfaro, Laura, and Maggie X. Chen Abstract—Assessing the productivity gains from multinational... View Details
Keywords: Sean Silverthorne
  • 19 Jan 2011
  • Research & Ideas

Activist Board Members Increase Firm’s Market Value

conduct an impromptu experiment. They hypothesized that the market reaction to the SEC announcement could help determine whether increasing shareholder power would be considered good or bad in the eyes of the stock market. They detail... View Details
Keywords: by Carmen Nobel
  • Web

Strategy Awards & Honors - Faculty & Research

future." 2022 Frank Nagle : Received a GitHub Research Grant in 2022. Frank Nagle : Received a Linux Foundation Core Infrastructure Initiative Grant with Karim Lakhani in 2022. Maria P. Roche : Winner of the 2022 Strategy Science... View Details