Market Reaction - Publications - Faculty & Research

20 Apr 2016
Research & Ideas

When CEOs Become Activists

When North Carolina governor Pat McCrory recently signed into law the Public Facilities Privacy & Securities Act, in response to a Charlotte city ordinance that, among other things, would have prohibited discrimination based on sexual orientation or gender... View Details

Keywords: by Carmen Nobel; Technology; Publishing

01 Mar 2018
News

‘We were just doing what needed to be done’

We cannot have quotas here.” LEWIS: Dean Baker said, “We’d love to have more African American students. We just aren’t doing a very good job of finding people who are interested.” Our immediate reaction was, we can solve that problem. We... View Details

01 Dec 2016
News

Alumni Books of 2016

goal: to help big-brand marketing leaders with everything from dealing with vendors to establishing a social brand identity to managing crucial conversations at every level of the organization. The New Global View Details

01 Mar 2011
News

Local Hero

marketing for the Giants. “My job was to put warm butts into cold seats,” notes Baer, who says he learned a lot about all aspects of the business during the three years he spent promoting fan interest and attendance at the notoriously... View Details

Keywords: Deborah Blagg; Amusement, Gambling, and Recreation Industries; Arts, Entertainment

12 May 2009
First Look

First Look: May 12, 2009

selected was the only candidate considered. Far too few companies conduct reference checks; far too many rely on gut reactions when judging qualifications and cultural fit. Hardly anyone considers whether candidates will be good team... View Details

Keywords: Martha Lagace

Publications