Market Entry - Publications - Faculty & Research - Harvard Business School

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04 Jan 2012
First Look

First Look: January 4

changing circumstances, both within and outside of the gaming context. Market Interest in Nonfinancial Information Authors:R. G. Eccles, Michael P. Krzus, and George Serafeim Publication:Journal of Applied Corporate Finance 23, no. 4... View Details

Keywords: Carmen Nobel

December 2003
Case

Fox Bids for the NFL-1993

By: Bharat N. Anand and Catherine M. Conneely

The Fox television network, launched in 1987 by Rupert Murdoch's News Corp. was in a precarious position in 1993. Although it had met its business plan targets, its ratings in the recently concluded November "sweeps" were indifferent, several of its newly launched... View Details

Keywords: Valuation; Competitive Strategy; Financial Reporting; Bids and Bidding; Revenue; Television Entertainment; Media and Broadcasting Industry

July 1989 (Revised April 1996)
Case

AUCNET: TV Auction Network System

The AUCNET system links buyers and sellers in the wholesale used car market in Japan. Video images delivered via videodisk or satellite along with an inspector's opinion and objective character based data are used to conduct a realtime auction over computers and... View Details

Keywords: Information Technology; Market Entry and Exit; Auctions; Service Industry; Japan; United States

April 2006 (Revised March 2007)
Case

PayPal Merchant Services

By: Thomas R. Eisenmann and Lauren Barley

In early 2006, PayPal management is deciding how to respond to Google's entry into online payments. PayPal, owned by eBay, has targeted online merchants outside eBay's auction community for its next wave of expansion. Google represents a potential threat to PayPal's... View Details

Keywords: Internet and the Web; Competition; Expansion; Service Operations; Auctions; Web Services Industry; Service Industry

January 2006 (Revised December 2006)
Case

Wal-Mart's Business Environment

By: Felix Oberholzer-Gee

In 2004, Wal-Mart Stores, Inc. proposed to build a new supercenter in Inglewood, a low-income community near Los Angeles. The proposal was a part of Wal-Mart's strategy to bring its supercenter format to California. Introduced in the late 1980s, supercenters added a... View Details

Keywords: Goals and Objectives; Expansion; Market Entry and Exit; Corporate Strategy; Labor Unions; Conflict and Resolution; Retail Industry; Los Angeles

Research Summary

Overview

Professor Zhu’s research focuses on the design of platform business models and its impact on platform performance. Platforms have become central to our economy. A platform is a product or service that enables two or more customer groups to interact. For example,... View Details

12 Jul 2016
First Look

July 12, 2016

States since 2015. Europe has had biosimilar entry since 2006. This paper considers how competition from biosimilars may impact the U.S. biosimilar market by examining data from the first eight years of... View Details

Keywords: Sean Silverthorne

May 2008 (Revised December 2010)
Case

Chi Mei Optoelectronics

By: Willy C. Shih, Chintay Shih, Jyun-Cheng Wang and Ho Howard Yu

Chi Mei is a Taiwanese industrial group that makes a major diversification into the technology intensive TFT-LCD flat panel display industry. Because the diversification is far away from its core competence in petrochemicals, it is an opportunity to examine how the... View Details

Keywords: Globalized Firms and Management; Supply Chain; Corporate Strategy; Diversification; Information Technology; Electronics Industry; Manufacturing Industry; China; South Korea; Taiwan

2014
Working Paper

Waste, Recycling and Entrepreneurship in Central and Northern Europe, 1870–1940

By: Geoffrey Jones and Andrew Spadafora

This working paper examines the role of entrepreneurs in the municipal solid waste industry in industrialized central and northern Europe from the late nineteenth century to the 1940s. It explores the emergence of numerous German, Danish, and other European... View Details

Keywords: Environmental Entrepreneurship; Business History; Entrepreneurship; Health; History; Green Technology Industry; Germany; Denmark; Hungary; United Kingdom

2007
Working Paper

Modularity, Transactions, and the Boundaries of Firms: A Synthesis

By: Carliss Y. Baldwin

This paper constructs a unified theory of the location of transactions and the boundaries of firms. It proposes that systems of production can be viewed as networks of tasks. Transactions, defined as mutually agreed-upon transfers with compensation, are located... View Details

Keywords: Geographic Location; Market Entry and Exit; Market Transactions; Industry Structures; Production; Boundaries; Theory

02 Dec 2014
Working Paper Summaries

International Trade, Multinational Activity, and Corporate Finance

Keywords: by C. Fritz Foley & Kalina Manova

December 2011 (Revised September 2017)
Case

Domino's Pizza

By: David E. Bell, Phillip Andrews and Mary Shelman

Domino's Pizza is the world's second-largest pizza company with 9,436 stores globally, 95% of which are franchised. Domino's franchisees in the U.S. market were able to purchase fresh dough, cheese, pizza toppings, and other menu ingredients and store supplies directly... View Details

Keywords: Risk Management; Market Entry and Exit; Supply Chain Management; Global Strategy; Growth and Development Strategy; Food and Beverage Industry

September 2013 (Revised May 2014)
Case

OdontoPrev

By: Regina E. Herzlinger, Matthew Lingenbrink, Joshua Turnbull and Ricardo Reisen De Pinho

Brazil's largest dental insurer, a successful and innovative firm, has saturated the corporate market and faces stiffer competition. It must decide whether to enter a new market in Brazil or to expand into other parts of Central and South America. View Details

Keywords: Health; Business or Company Management; Market Entry and Exit; Insurance; Insurance Industry; Health Industry; North and Central America; Brazil

December 1986 (Revised November 1989)
Case

Hewlett-Packard: Manufacturing Productivity Division (A)

By: Benson P. Shapiro and Lawrence B. Levine

In late summer 1986, the management of the Manufacturing Productivity Division (MPD) of Hewlett-Packard (HP) was in the process of making major market selection and product policy decisions. MPD is a small division which develops and markets manufacturing productivity... View Details

Keywords: Business Divisions; Marketing; Product Marketing; Market Entry and Exit; Production; Research and Development; Manufacturing Industry

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November 2001 (Revised March 2002)
Case

Digital Angel

By: Youngme E. Moon and Kerry Herman

Digital Angel is considering the appropriate marketing plan for the launch of its new locator device. The device, a watch and pager worn in combination, provides GPS location information and monitors heart rate and body temperature via body sensors. Parents of young... View Details

Keywords: Information; Safety; Rights; Market Entry and Exit; Ethics; Product Launch; Brands and Branding; Product Development

2012
Chapter

The Small Worlds of Business Groups: Liberalization and Network Dynamics

By: Jon Brookfield, Sea-Jin Chang, Israel Drori, Shmuel Ellis, Sergio G. Lazzarini, Jordan I. Siegel and Juan Pablo von Bernath Bardina

Using comparative data from six major emerging economies — Brazil, Chile, Israel, Mexico, South Korea, and Taiwan — we examine how ownership networks in those societies responded to a roughly similar “ structural break ” of economic liberalization during the 1990s... View Details

Keywords: Emerging Economies; Ownership; Corporate Governance; Emerging Markets

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October 2001 (Revised April 2002)
Case

Calgene, Inc.

By: Ray A. Goldberg and John T. Gourville

In 1993, Calgene is on the verge of introducing the world's first genetically engineered plant product--a tomato will taste better and stay fresh longer. At the same time, it is using biotechnology to produce improved plant products for the cottonseed and the... View Details

Keywords: Information Technology; Marketing Strategy; Market Entry and Exit; Product Launch; Innovation Strategy; Social Issues; Production; Problems and Challenges; Biotechnology Industry; Agriculture and Agribusiness Industry

October 2019
Case

Agility Africa

By: Juan Alcacer, Caroline M. Elkins and Esel Çekin

This case illustrates the challenge and opportunities that firms face when developing and executing new business models in high-risk, low-infrastructure, low-trust countries. It features a global logistics group, Agility, that aimed to become the leader in supplying... View Details

Keywords: Strategy; Business Model; Innovation and Invention; Expansion; Emerging Markets; Decision Choices and Conditions; Real Estate Industry; Distribution Industry; Africa

July 1987 (Revised May 1993)
Case

Atlas Copco (A): Gaining and Building Distribution Channels

By: V. Kasturi Rangan

Atlas Copco, a Swedish company, holds the highest market share for air compressors worldwide. However, its attempts to enter U.S. markets have been unsuccessful. The case describes a series of strategic distribution maneuvers implemented by the company which enable it... View Details

Keywords: Growth and Development; Marketing Channels; Market Entry and Exit; Market Participation; Distribution Channels; Failure; Industrial Products Industry; Sweden; United States

June 2001 (Revised May 2002)
Case

Spir-It, Inc. (A): Building the Business

Early in February 1934, two and a half months after the end of prohibition, Jack Sindler sat with a friend in Boston's Ritz Hotel bar enjoying a drink. Sindler worked for the Converse Rubber Co., and he was always inventing something. He held several patents for rubber... View Details

Keywords: Business History; Production; Market Entry and Exit; Management Succession; Entrepreneurship; Product Launch; Acquisition; Growth and Development; Product Development; Manufacturing Industry; Boston

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