Publications

06 Jan 2024
News

Meet Three People Who Landed Jobs without a Bachelor’s Degree and Don’t Have to Worry about Paying off Student Debt

01 Apr 2001
News

The Small Business Difference: How Smaller Companies Manage with Less

Management Déjà Vu,” by asking his audience about their concerns, as owners and operators of small businesses. A number of issues were voiced: sales and marketing; cash flow; hiring and motivating employees; smooth succession within... View Details

Keywords: Garry Emmons; Business Schools & Computer & Management Training; Business Schools & Computer & Management Training

22 Feb 2011
Research & Ideas

The Most Important Management Trends of the (Still Young) Twenty-First Century

influence what will eventually happen in the boardroom. However, many open questions remain about the factors that enable even people with good intentions to commit unethical acts. What are the tools organizations and their View Details

Keywords: by Sean Silverthorne

Article

What's Your Language Strategy?: It Should Bind Your Company's Global Talent Management and Vision

By: Tsedal Neeley and Robert Steven Kaplan

Language pervades every aspect of organizational life. Yet leaders of global organizations—where unrestricted multilingualism can create friction—often pay too little attention to it in their approach to talent management. By managing language carefully, firms can hire... View Details

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September 2016 (Revised May 2018)
Case

Zurich Insurance: Global Job Structure and Data Analysis

By: Boris Groysberg and Katherine Connolly

Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case “Zurich Insurance: Fostering Key People... View Details

Keywords: Managing Change; Organizational Behavior; Organizational Architecture; Organizational Change and Adaptation; Leadership; Human Capital; Change Management; Organizational Structure; Insurance; Organizational Culture; Globalization; Human Resources; Insurance Industry

Article

Putting the 'Relationship' Back into CRM

By: Susan Fournier and Jill Avery

Many managers think that the way to capture value through relationship marketing is to focus on the 'good' customers and get rid of the 'bad' ones. But there is a lot more to best practice relationship management than maximizing revenues on individual customers and... View Details

Keywords: Marketing; CRM; Customer Relationship Management; Brand Building; Brand Management; Customer Lifetime Value; Customer Focus and Relationships; Customer Satisfaction; Marketing Strategy; Brands and Branding; Consumer Products Industry

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16 May 2018
Research & Ideas

How Companies Managed Risk (and Even Benefitted) in World War Internment Camps

Prisoners were housed in old stone barracks and newly constructed huts made of corrugated iron. The researchers examined the corporate archives of three German multinationals that employed the largest number of people interned in India... View Details

Keywords: by Julia Hanna; Manufacturing

05 Mar 2001
What Do You Think?

Fine Coupling: Can Human Resource Management Learn from Supply Chain Management?

will be the next logical step [in managing human resources]. I think it is win/win for employers and employees to move in this direction. The hard question is not really how can we modularize people — this... View Details

Keywords: by James Heskett

June 2013 (Revised August 2017)
Case

Coupa

By: Michael Roberts and William Sahlman

The case describes the growth of Coupa, a software as a service platform for procurement / expense management. The issues in the case are around how fast to grow and how to finance that growth. The case includes a detailed financial model that will help students... View Details

Keywords: Managing Growth; Sales Force Management; Growth Management; Entrepreneurship; Salesforce Management

July–August 2014
Article

Unlock the Mysteries of Your Customer Relationships

By: Jill Avery, Susan Fournier and John Wittenbraker

Consumers have always had relationships with brands, but sophisticated tools for analyzing customer data are finally allowing marketing organizations to personalize and manage those relationships. With this new power comes a new challenge: people now expect companies... View Details

Keywords: Brand Management; CRM; Brands and Branding; Marketing; Marketing Strategy; Customer Focus and Relationships; Customer Relationship Management; Consumer Products Industry; Retail Industry; United States

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28 Jun 2023
Blog Post

Managing Your Health and the Recruiting Process: Advice from HBS Alumni

are available to help, and there are alumni who are willing to share their stories and advice. We are grateful to our alumni with diverse abilities who, based on their own lived experiences, are offering four critical pieces of guidance to current students to help them... View Details

12 Nov 2021
News

Recruiting is Broken for Gen Z Tech Candidates. New Tools Give Managers Hope They can Fix It.

20 Feb 2025
Blog Post

IFC India 2025: Building Resilience - Mumbai’s Journey to Sustainable Water Management

to achieve net-zero emissions by 2050 while enhancing urban resilience. This forward-looking strategy underscores the city’s resolve to adapt to the changing climate while balancing the needs of its people and industries. During our trip... View Details

June 2018
Teaching Note

Zurich Insurance

By: Boris Groysberg, David Lane and Joni Coughlin

This teaching note addresses six cases in the Zurich Insurance series, the overview case (HBS No. 417-035) and five cases focused on particular change efforts (HBS Nos. 417-036 through 417-040).
Zurich Insurance was undergoing organizational change after... View Details

16 Mar 2023
Blog Post

Insights and Inspiration: A Look Back at the Summer Venture in Management Program

Tony Nguyen is an Accounting and Management Information Systems student at the University of Houston, and a Summer Venture in Management (SVMP) 2022 alum. Why did you want to attend SVMP? I am a huge... View Details

25 Apr 2014
News

Self-awareness is important if you want to be a good general manager

role that is part ambassador, part recruiter. “I will pay attention to job opportunities in the Greater China area,” he says, “and pass the information along to the club members and also coordinate when people from China come to campus,... View Details

August 2016 (Revised July 2018)
Case

Accenture Human Capital Strategy

By: Paula A. Price, V.G. Narayanan and James Weber

Accenture is a leading global consulting, technology, and outsourcing company. It has clients and its own operations throughout the world. This case describes the human resources and related activities necessary to deliver its services to clients. It allows students to... View Details

Keywords: Management Consulting; Technology Consulting; Outsourcing; Human Resources; Activity Based Costing and Management; Management Practices and Processes

September 2016 (Revised May 2018)
Case

Zurich Insurance: Recruitment

By: Boris Groysberg and Katherine Connolly

Zurich Insurance was undergoing organizational change after implementing five new people practices focused on manager development, diversity and inclusion, job model and data analytics, recruitment, and talent pipeline. The case “Zurich Insurance: Fostering Key People... View Details

Keywords: Managing Change; Leadership; Organization Change And Adaptation; Organizational Behavior; Recruiting; Organizational Culture; Organizational Change and Adaptation; Leading Change; Leadership Development; Human Capital; Human Resources; Insurance; Recruitment; Insurance Industry

January 2013 (Revised January 2013)
Course Overview Note

Running Small and Medium Size Enterprises (RSME) Winter Term 2013: Course Overview and Syllabus

Course Overview and Syllabus for RSME View Details