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- All HBS Web
(1,469)
- News (174)
- Research (1,066)
- Events (6)
- Multimedia (1)
- Faculty Publications (541)
Show Results For
- All HBS Web
(1,469)
- News (174)
- Research (1,066)
- Events (6)
- Multimedia (1)
- Faculty Publications (541)
- 27 Feb 2020
- Blog Post
Taking the LEAP into the Case Method
- Research Summary
Overview
My academic research centers on uncovering and closing gaps between the theory and reality of tax policy. My main contribution has been to identify and address a mismatch between the goals for taxation typically assumed in theory and the goals the public and... View Details
- Research Summary
Consumer's Relationships with Technologies
Susan M. Fournier is involved with two lines of research investigating consumers' relationships with technological products. The first project (with Professor David Mick of the University of Wisconsin) concerns 'everyday technologies' such as... View Details
- Research Summary
Consumer-Brand Relationships and CRM
- 14 Jun 2010
- Research & Ideas
The Hard Work of Measuring Social Impact
- Forthcoming
- Article
The Institutional Sources of Economic Transformation: Explaining Variation in Energy Transitions
- 25 Aug 2009
- News
An Ounce of Prevention
- February 1993 (Revised December 1994)
- Exercise
Corporate Financial Management: Options Exercises
- Research Summary
Research Overview
- 2019
- Working Paper
Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 15 The IBM PC
- 2004
- Working Paper
Are Perks Purely Managerial Excess?
- Article
Employee Selection as a Control System
- December 2012
- Article
Grand Innovation Prizes: A Theoretical, Normative, and Empirical Evaluation
- Article
Strategies and Tactics in NGO-Government Relations: Insights from Slum Housing in Mumbai
- Article
Toward Resource Independence—Why State-Owned Entities Become Multinationals: An Empirical Study of India's Public R&D Laboratories
- June 1996 (Revised November 1996)
- Background Note
Economic Gains from Trade: Comparative Advantage
- 2022
- Working Paper
ESG: Hyperboles and Reality
- 09 Dec 2008
- First Look
First Look: December 9, 2008
- Research Summary
My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:
1)Branding Strategy: How are iconic brands built?
I have... View Details
- 2012
- Article