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  • All HBS Web  (1,842)
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← Page 18 of 1,842 Results →
  • 2013
  • Book

Fortune Tellers: The Story of America's First Economic Forecasters

By: Walter A. Friedman
The period leading up to the Great Depression witnessed the rise of the economic forecasters, pioneers who sought to use the tools of science to predict the future, with the aim of profiting from their forecasts. This book chronicles the lives and careers of the men... View Details
Keywords: Forecasting And Prediction; Economic History; Economics; History; Risk and Uncertainty; United States
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Friedman, Walter A. Fortune Tellers: The Story of America's First Economic Forecasters. Princeton University Press, 2013.
  • February 2005 (Revised June 2007)
  • Case

Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer

By: V. Kasturi Rangan and Rohithari Rajan
With liberalization of India's economy and the opening up of markets to foreign multinationals such as Procter & Gamble, the Indian subsidiary of Unilever--Hindustan Lever Ltd. (HLL)--was under pressure to grow revenues and profits. HLL had a long and stellar record of... View Details
Keywords: Economy; Market Entry and Exit; Business Subsidiaries; Revenue; Profit; Market Participation; Programs; Rural Scope; Poverty; Multinational Firms and Management; Consumer Products Industry; Beauty and Cosmetics Industry; India
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Rangan, V. Kasturi, and Rohithari Rajan. "Unilever in India: Hindustan Lever's Project Shakti--Marketing FMCG to the Rural Consumer." Harvard Business School Case 505-056, February 2005. (Revised June 2007.)

    Fortune Tellers

    The period leading up to the Great Depression witnessed the rise of economic forecasters, pioneers who sought to use the tools of science to predict the future, with the aim of profiting from their forecasts. This book chronicles the lives and careers of the men who... View Details
    • January 1985 (Revised June 1993)
    • Case

    Turner Construction Co.

    By: Frank V. Cespedes
    In June, 1984, a vice president at Turner Construction Co. must decide whether to approve a construction project being considered by one of Turner's territorial offices and how to manage that territory general manager's apparent reluctance to pursue another account... View Details
    Keywords: Organizational Structure; Projects; Market Entry and Exit; Integration; Contracts; Marketing Strategy; Sales; Business or Company Management; Business Offices; Geographic Location; Construction Industry
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    Cespedes, Frank V. "Turner Construction Co." Harvard Business School Case 585-031, January 1985. (Revised June 1993.)
    • 19 Feb 2007
    • Research & Ideas

    Inexperienced Investors and Market Bubbles

    they may have lived through some years of particularly bad returns. This tends to make investors more cautious. Interestingly, fund managers older than forty—just old enough to have lived through the 1987 crash—were particularly unlikely... View Details
    Keywords: by Sean Silverthorne; Financial Services
    • February 2009 (Revised March 2013)
    • Case

    Messer Griesheim (A)

    By: Josh Lerner, Ann-Kristin Achleitner, Eva Lutz and Kerry Herman
    In 2001, Allianz Capital Partners and Goldman Sachs acquired a majority stake in Messer Griesheim, a European industrial gas concern held by Hoechst. The dealmakers faced several challenges, including delicate corporate governance issues due to partial family ownership... View Details
    Keywords: Mergers and Acquisitions; Restructuring; Venture Capital; Private Equity; Corporate Governance; Family Ownership; Chemical Industry; Industrial Products Industry; Europe
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    Lerner, Josh, Ann-Kristin Achleitner, Eva Lutz, and Kerry Herman. "Messer Griesheim (A)." Harvard Business School Case 809-056, February 2009. (Revised March 2013.)
    • May 2021 (Revised February 2024)
    • Teaching Note

    THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)

    By: Ayelet Israeli and Jill Avery
    THE YES, a multi-brand shopping app launched in May 2020 offered a new type of buying experience for women’s fashion, driven by a sophisticated algorithm that used data science and machine learning to create and deliver a personalized store for every shopper, based on... View Details
    Keywords: Data; Data Analytics; Artificial Intelligence; AI; AI Algorithms; AI Creativity; Fashion; Retail; Retail Analytics; E-Commerce Strategy; Platform; Platforms; Big Data; Preference Elicitation; Predictive Analytics; App Development; "Marketing Analytics"; Advertising; Mobile App; Mobile Marketing; Apparel; Online Advertising; Referral Rewards; Referrals; Female Ceo; Female Entrepreneur; Female Protagonist; Analytics and Data Science; Analysis; Creativity; Marketing Strategy; Brands and Branding; Consumer Behavior; Demand and Consumers; Forecasting and Prediction; Marketing Channels; Digital Marketing; Internet and the Web; Mobile and Wireless Technology; AI and Machine Learning; E-commerce; Digital Platforms; Fashion Industry; Retail Industry; Apparel and Accessories Industry; Consumer Products Industry; United States
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    Israeli, Ayelet, and Jill Avery. "THE YES: Reimagining the Future of E-Commerce with Artificial Intelligence (AI)." Harvard Business School Teaching Note 521-097, May 2021. (Revised February 2024.)
    • 21 Mar 2016
    • HBS Case

    Can Customer Reviews Be 'Managed?'

    to want to buy a service. Initially, TripAdvisor was just making money mostly on attention, these ads. But as it became the biggest company in the world in terms of user visits and traffic, it sort of... View Details
    Keywords: by Brian Kenny; Advertising; Travel
    • 02 Sep 2008
    • Research & Ideas

    Indulgence vs. Regret: Investing in Future Memories

    assigned to two groups and presented with the dilemma of choosing between an expensive clothing item that they loved and a cheaper item that would be just as useful but allow for savings to purchase necessities. Based on their assigned group, Keinan asked them to... View Details
    Keywords: by Julia Hanna
    • Web

    Organizational Behavior - Doctoral

    Behavior “ In HBS’s Organizational Behavior program I receive outstanding, rigorous training in disciplinary methods and also benefit from the myriad resources that HBS has to offer. HBS scholars are looking to apply their research to real-world problems, come up with... View Details
    • July 2020
    • Teaching Note

    Shindigz

    By: Frank Cespedes
    Teaching Note for HBS Case No. 819-010. Shindigz sells party and celebratory items through its branded direct online channel, third-party retail and wholesale channels, and online marketplaces. Shindigz has for decades successfully executed a premium-priced branded... View Details
    Keywords: Ecommerce; Pricing; Price; Strategy; Decision Making; Distribution Channels; Brands and Branding; E-commerce; Consumer Products Industry
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    Cespedes, Frank. "Shindigz." Harvard Business School Teaching Note 821-024, July 2020.
    • October 2017
    • Case

    Shift Technologies, Inc.

    By: Thomas Eisenmann and Nicole Tempest Keller
    In 2017, management at Shift, an online marketplace that uses a “high touch,” concierge approach to buy and sell used cars, was formulating plans for the San Francisco–based startup’s next phase of expansion. One option was to preserve Shift’s current business model... View Details
    Keywords: Entrepreneurship; Market Design; Multi-Sided Platforms; Marketplace Matching; Growth and Development Strategy; Decision Choices and Conditions; Auto Industry; Retail Industry; United States
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    Eisenmann, Thomas, and Nicole Tempest Keller. "Shift Technologies, Inc." Harvard Business School Case 818-002, October 2017.
    • May 2016 (Revised April 2019)
    • Case

    Legendary Entertainment: Moneyball for Motion Pictures

    By: John A. Deighton and Leora Kornfeld
    Legendary, the Hollywood studio responsible for such hits as Jurassic World and The Dark Knight, decides to take the marketing of its films in-house, and to market them fan-by-fan. Owner Thomas Tull acquires the big-data-in-sports firm started by Matt Marolda and... View Details
    Keywords: "Marketing Analytics"; Marketing Strategy; Decision Making; Motion Pictures and Video Industry; Entertainment and Recreation Industry
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    Deighton, John A., and Leora Kornfeld. "Legendary Entertainment: Moneyball for Motion Pictures." Harvard Business School Case 516-117, May 2016. (Revised April 2019.)
    • 11 Aug 2008
    • Research & Ideas

    Strategy Execution and the Balanced Scorecard

    P. Norton aims to make strategy a continual process. The Execution Premium: Linking Strategy to Operations for Competitive Advantage shows managers how to weave organizational principles into a more effective management system that... View Details
    Keywords: by Martha Lagace
    • October 2015
    • Teaching Note

    Clef Company: Turnover

    By: Frank V. Cespedes
    Clef Company sells keys and other products to retail outlets, which then sell these products to consumers. The case concerns turnover in Clef's sales force in the context of company strategy, financial performance, and a day in the life of a Clef salesperson. Among... View Details
    Keywords: Sales; Marketing; Strategy; Marketing Strategy; Performance Evaluation; Retail Industry; Consumer Products Industry; United States
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    Cespedes, Frank V. "Clef Company: Turnover." Harvard Business School Teaching Note 816-046, October 2015.
    • 21 Dec 2009
    • Research & Ideas

    Good Banks, Bad Banks, and Government’s Role as Fixer

    In fact, it makes it worse. Q: What if rating agencies were paid by investors rather than by bond issuers? Wouldn't that stop forum shopping? A: In theory, yes. The people who are being served by the rating agencies, the investors, should... View Details
    Keywords: by Roger Thompson; Banking; Financial Services
    • Web

    HBS Working Knowledge – Harvard Business School Faculty Research

    Avery Forman 29 FEB 2024 | HBS Case Reach soccer's pinnacle. Become a global brand. Buy a team. Sign Lionel Messi. David Beckham makes success look as easy as his epic free kicks. But leveraging world-class... View Details
    • 05 Feb 2007
    • Research & Ideas

    Business and the Global Poor

    large. Of particular interest to business leaders are a number of case studies of successful BOP business models. The co-editors are all associated with HBS: V. Kasturi (Kash) Rangan and John Quelch are faculty, Gustavo Herrero is... View Details
    Keywords: by Sean Silverthorne
    • December 2023
    • Article

    Looking Forward – To Better Strategy-Sales Coordination

    By: Frank V. Cespedes
    Business decisions are about tomorrow, not yesterday. A key to looking forward in most firms is the annual strategy meeting, where linking sales efforts with strategy is vital for implementation and profitable growth. But according to surveys, less than half of... View Details
    Keywords: Sales; Growth and Development Strategy; Corporate Strategy
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    Cespedes, Frank V. "Looking Forward – To Better Strategy-Sales Coordination." Top Sales Magazine (December 2023), 26–27.
    • April 2005 (Revised March 2006)
    • Case

    RTY Telecom: Network Expansion

    Requires real option analysis to analyze a capital expenditure decision by a large regional telecommunications firm. The firm needs to add network capacity for its broadband offering and is trying to decide on how to do this. One approach is simply to purchase this... View Details
    Keywords: Expansion; Decision Choices and Conditions; Wireless Technology; Telecommunications Industry
    Citation
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    Chacko, George C., Vincent Dessain, Christopher Smith, and Anders Sjoman. "RTY Telecom: Network Expansion." Harvard Business School Case 205-102, April 2005. (Revised March 2006.)
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