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- All HBS Web
(2,644)
- People (14)
- News (423)
- Research (1,684)
- Events (17)
- Multimedia (5)
- Faculty Publications (633)
- 01 Mar 2009
- News
A New Approach to Health-Care Reform
until we make sure that the treatments and services consumers are getting are effective and affordable, changing the way we consumers pay for the services doesn’t fix anything. What we need is a system of new value View Details
- 10 Jun 2002
- Research & Ideas
How to Look at Globalization Now
global share have been dispersed across an increasing number of competitors—deconcentrating effects that the recent wave of mergers and acquisitions has barely begun to reverse. Yet more than one large... View Details
Keywords: by Martha Lagace
- 23 Oct 2019
- News
Preparing Leaders to Leverage Artificial Intelligence
Lakhani, the Charles Edward Wilson Professor of Business Administration. He co-wrote the forthcoming book, Competing in the Age of AI: Strategy and Leadership When Algorithms and Networks Run the World. Lakhani believes HBS has an... View Details
- 19 Sep 2016
- Research & Ideas
Why Isn't Business Research More Relevant to Business Practitioners?
journals. “Academic research can be helpful, but it tends to be overly complex, hard to digest, and not backed by real quantitative insights from customer populations or engagements,” says Neale-May,... View Details
- 08 Feb 2023
- Op-Ed
Building an Inclusive Workplace? Prepare to Shield It from Economic Fears
organizations can work toward making people feel welcomed, then celebrated, and ultimately, cherished. Consider where your organization falls on the dial, and how it could improve to create a more collaborative and View Details
Keywords: by Hise O. Gibson and Nicole Gilmore
- 2015
- Other Teaching and Training Material
Marketing Reading: Digital Marketing
By: Sunil Gupta and Joseph Davin
Digital technology has changed how consumers search for information, interact with each other, and buy products. The popularization of these technologies has made it possible for companies to have a better understanding of their customers' decision journey and... View Details
Keywords: Advertising; Buzz Marketing; Internet Marketing; Marketing; Marketing Management; Social Media; Social Networks; Viral Marketing; Word-of-mouth Marketing; Digital; Internet; Marketing Channels; Marketing Reference Programs; Online Advertising; Advertising Industry
Gupta, Sunil, and Joseph Davin. "Marketing Reading: Digital Marketing." Core Curriculum Readings Series. Boston: Harvard Business Publishing 8224, 2015.
- 12 Feb 2007
- Lessons from the Classroom
‘UpTick’ Brings Wall Street Pressure to Students
situations in classroom discussion. It's not a bad way to learn, but Coval and colleague Erik Stafford felt the need for a classroom tool that would more effectively communicate the dynamic nature of their... View Details
- 14 Dec 2009
- Research & Ideas
Can Entrepreneurs Drive People Movers to Success?
cost of recent subway projects in Los Angeles and Washington, D.C.), subways can be tough medicine. And cost aside, subways are no panacea—disruptive construction, limited residential connections, and for many routes, long trips due View Details
- 14 May 2007
- Research & Ideas
The Key to Managing Stars? Think Team
the quality of their own work and to deliver it effectively to clients. Q: What is important now about knowledge workers from both a business and a theoretical perspective?... View Details
Keywords: by Martha Lagace
- 03 May 2024
- Research & Ideas
How Much Does Proximity Influence Startup Innovation? 20 Meters' Worth to Be Exact
markets. That may be in part because there’s less redundant knowledge to begin with. The effect is highest when workers at the startups socialize. When startups share common areas like kitchens, the... View Details
Keywords: by Ben Rand
- 09 Jul 2024
- Research & Ideas
Are Management Consulting Firms Failing to Manage Themselves?
partner levels. Firms therefore began aggressively hiring over the last four to five years, which in turn has significantly increased firm size and highlighted the limitations of existing partnership... View Details
- 29 Nov 2022
- Research & Ideas
How Much More Would Holiday Shoppers Pay to Wear Something Rare?
it.” You Might Also Like: How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing) Burgers with Bugs? What Happens When Restaurants Ignore Online Reviews Dog Eat Dog: Measuring Network View Details
- 18 Mar 2001
- Research & Ideas
Want to Be an Entrepreneur? [Part I]
by networks of other people who can supply the thousand things it takes to fuel a business. Here is how William Sahlman, business educator and scholar, began a paper, "Some Thoughts on Business... View Details
Keywords: by John S. Rosenberg
- 30 Nov 2018
- What Do You Think?
What’s the Best Administrative Approach to Climate Change?
Summing Up: Should a 'Montreal Protocol' for Administering Global Warming Be Pursued? Climate change and how to manage it is a daunting subject. Nevertheless, several readers of this month’s column were willing to venture a model or two for administering a system... View Details
- 18 May 2016
- Research & Ideas
Unethical Amnesia: Why We Tend to Forget Our Own Bad Behavior
they had eaten for dinner that evening. Those who had cheated had a harder time recalling the details of the experiment than those who hadn’t cheated. However, cheating had no effect on the ability to recall... View Details
Keywords: by Carmen Nobel
- 10 Oct 2023
- Blog Post
Policy Drivers for Environmental Justice: What Businesses Need to Know
individuals from DACs and “those transitioning from other industries reach these technology-forward jobs.”[80] For the electric vehicle charging network to effectively expand,... View Details
- 22 Aug 2011
- Research & Ideas
Getting to Eureka!: How Companies Can Promote Creativity
surveyed over 70 media professionals about their social networks, and then asked each to brainstorm about the future of the newspaper industry. When their ideas were ranked on the basis of creativity by independent judges, participants... View Details
Keywords: by Michael Blanding
- 29 Apr 2002
- Research & Ideas
Star Power! How to Win in Professional Services
Limits To Leadership Being the chief executive of any company is a demanding job. Carrying out the responsibilities of a CEO in a professional service firm is exceptionally challenging because the position... View Details
Keywords: by Jay W. Lorsch & Thomas J. Tierney
- 02 Jun 2014
- Research & Ideas
Secrets to a Successful Social Media Strategy
according to Alexa Internet. The business-oriented social network has more than 300 million members, all of whom list their educational and professional achievements on the site in the name of professional... View Details
Keywords: by Carmen Nobel
- 18 Jul 2005
- Research & Ideas
Time to Rethink the Corporate Tax System?
characterize profits to tax authorities and capital markets separately). There is also much anecdotal evidence on the profusion of tax shelters and compensation incentives for managing effective tax rates.... View Details
Keywords: by Ann Cullen