Publications

July 1997
Teaching Note

First Year Marketing Module Summary: Evolution of Marketing TN

By: John A. Deighton

Describes the organization of a four- or five-case module that concludes the Marketing Management course in the First Year curriculum at Harvard Business School and offers a look to the future. Covers introductory remarks to students at the start of the module, some... View Details

Keywords: Forecasting and Prediction; Learning; Information; Marketing

June 1997 (Revised May 1998)
Case

Mobil USM&R (A1)

By: Robert S. Kaplan

First of a two-part case on the development and use of a Balanced Scorecard (BSC) at Mobil's US Marketing and Refining Division. Split from the original (A) case to give students an opportunity to suggest objectives and measures for the division's initial BSC, without... View Details

Keywords: Balanced Scorecard; Measurement and Metrics; Restructuring; Corporate Strategy; Organizational Change and Adaptation; Growth and Development Strategy; Management Teams; Marketing Strategy; Motivation and Incentives; Mining Industry; Energy Industry; United States

June 1997
Teaching Note

Innovation in Action: Product Development Projects and Action-Based Learning, Instructor's Note

By: Marco Iansiti

As a project-based course, Managing Product Development has been carefully designed so that classroom discussion and students' project team activities infuse each other: learning from course materials enhances project activities, which in turn enrich subsequent... View Details

Keywords: Management Practices and Processes; Management Style; Product Development; Projects; Groups and Teams

May 1997
Teaching Note

Product Development Process, Organization and Improvement, Instructor's Note

By: Marco Iansiti

Explores how development projects fit (or do not fit) within a firm's development strategy and its wider competitive goals. Module materials, and this note, focus on two broad approaches to process design (sequential and flexible) that were originally introduced in the... View Details

Keywords: Goals and Objectives; Management Practices and Processes; Product Development; Performance Improvement; Competition

1997
Working Paper

From Organizational Learning to the Learning Organization

By: Amy C. Edmondson and Bertrand Moingeon

November 1996 (Revised April 1999)
Case

United Way of Southeastern New England (UWSENE)

By: Robert S. Kaplan and Ellen L. Kaplan / RA

A regional United Way organization, a nonprofit already active in total quality management, implements a Balanced Scorecard to link its strategic planning objectives with day-to-day operations, and is able to translate its vision and strategy into objectives and... View Details

Keywords: Balanced Scorecard; Nonprofit Organizations; Governing and Advisory Boards; Strategy; United States

June 1996 (Revised January 2000)
Case

McKinsey & Co.: Managing Knowledge and Learning

By: Christopher A. Bartlett

Describes the development of McKinsey & Co. as a worldwide management consulting firm from 1926 to 1996. In particular, it focuses on the way in which McKinsey has developed structures, systems, processes, and practices to help it develop, transfer, and disseminate... View Details

Keywords: Management; Managerial Roles; Management Practices and Processes; Competitive Advantage; Global Range; Knowledge Dissemination; Business Processes; Consulting Industry

1996
Book

Organizational Learning and Competitive Advantage

By: B. Moingeon and A. Edmondson

Keywords: Organizational Change and Adaptation; Competitive Advantage

Find at Harvard

1996
Chapter

When to Learn How and When to Learn Why: Appropriate Organizational Learning Processes as a Source of Competitive Advantage

By: A. Edmondson and B. Moingeon

Keywords: Learning; Competitive Advantage; Organizational Change and Adaptation; Organizational Design

January 1996
Case

Biogen, Inc.: rBeta Interferon Manufacturing Process Development

By: Steven C. Wheelwright

Biogen, Inc., a Cambridge, MA-based biotechnology company, is wrapping up a project to develop a new manufacturing process for a new drug product that will reposition the company from a purely research-oriented company to a fully integrated pharmaceutical manufacturing... View Details

Keywords: Learning; Technological Innovation; Management Analysis, Tools, and Techniques; Product Development; Organizational Change and Adaptation; Projects; Research and Development; Corporate Strategy; Biotechnology Industry

1996
Article

Developing an Organization Capable of Implementing Strategy and Learning

By: Michael Beer and Russell Eisenstat

Keywords: Growth and Development; Organizations; Strategy; Learning

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Article

Learning from Mistakes Is Easier Said than Done: Group and Organization Influences on the Detection and Correction of Human Error

By: A. Edmondson

Keywords: Learning; Groups and Teams; Organizations

Find at Harvard

June 1995
Case

Northern Telecom and Netas (B): Transferring Technology to Central Asia

By: Rosabeth M. Kanter, Kalman D. Applbaum and Pamela A. Yatsko

In the early 1990s, the Turkish telecommunications firm, Netas, established joint ventures in Azerbaijan and Kazakhstan as miniature replications of Netas's own experience on the receiving end of technology transfer with Netas's 51% owner, Northern Telecom. This case... View Details

Keywords: Joint Ventures; Mobile and Wireless Technology; Change Management; Transition; Developing Countries and Economies; Organizational Change and Adaptation; Learning; Technology Adoption; Telecommunications Industry; Turkey; Kazakhstan; Azerbaijan