Publications

November 1994 (Revised August 1997)
Case

TV Guide (A)

By: Jeffrey F. Rayport

TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details

Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States

May 1994 (Revised October 1994)
Case

Motorola: Institutionalizing Corporate Initiatives

By: Shoshana Zuboff and Janis Lee Gogan

Motorola became a recognized quality leader in large part by becoming a leader in employee education and by encouraging "participative management." Through the Motorola Training and Education Center, later Motorola University, the company invested substantial resources... View Details

Keywords: Experience and Expertise; Customer Satisfaction; Training; Human Resources; Leadership; Management Analysis, Tools, and Techniques; Corporate Strategy; Education Industry

May 1994 (Revised July 1995)
Case

Taco Bell--1994

By: Leonard A. Schlesinger

Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details

Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Retail Industry; Food and Beverage Industry; United States

Article

Knowledge, Integration and the Locus of Learning: An Empirical Analysis of Process Development

By: Gary P. Pisano

Keywords: Knowledge; Integration; Learning; Theory; Growth and Development

April 1993 (Revised May 1994)
Background Note

Positioning

By: David E. Bell

Describes the importance of positioning for retail outlets. Sections of the note deal with aspects of the retailing mix. View Details

Keywords: Marketing Strategy; Product Positioning; Distribution; Retail Industry

May 1992 (Revised June 1993)
Case

Jan Carlzon: CEO at SAS (A)

By: Christopher A. Bartlett

Describes Jan Carlzon's actions on assuming the CEO's responsibility at SAS in a time of financial and organizational difficulty. After tracing Carlzon's development as a manager, it focuses on the way in which he developed, then communicated a clear and motivating... View Details

Keywords: Communication; Financial Crisis; Employee Relationship Management; Knowledge; Leadership Development; Crisis Management; Motivation and Incentives; Business Strategy; Aerospace Industry

August 1991 (Revised September 1994)
Background Note

What Is Industrial Marketing?

By: V. Kasturi Rangan

Discusses the key distinguishing aspects of industrial as compared to consumer marketing. These differences are highlighted for organizational as well as marketing mix aspects. View Details

Keywords: Customer Relationship Management; Innovation Strategy; Growth and Development Strategy; Marketing Channels; Marketing Strategy; Marketplace Matching; Organizational Change and Adaptation; Core Relationships; Industrial Products Industry; Manufacturing Industry

Summer 1991
Article

Breaking the Chains of Embedded Knowledge: Architectural Innovation as a Source of Competitive Advantage

By: Rebecca M. Henderson

Keywords: Knowledge; Design; Innovation and Invention; Competitive Advantage

June 1991
Article

Corporate Policy and the Ethics of Competitor Intelligence Gathering

By: L. S. Paine

Keywords: Policy; Ethics; Competition; Knowledge

May 1990 (Revised September 1994)
Background Note

Note on Financial Reporting Strategy and Analysis When Managers Have Proprietary Information

By: Krishna G. Palepu

Provides a framework that helps explain these real-world observations about accounting and financial statement analysis. When managers have superior information on firms' strategies, and when investors suspect that managers have incentives not to fully disclose this... View Details

Keywords: Financial Reporting; Strategy; Knowledge Management

April 1990
Case

Clark Material Handling Group-Overseas: Brazilian Product Strategy (A&B) (Condensed)

By: Robert J. Dolan

Assumes some knowledge of conjoint analysis. Permits analysis of basic results and dynamic market simulations in one class session. View Details

Keywords: Mathematical Methods; Marketing

Article

Measuring the Effectiveness of Competition in Defense Procurement: A Survey of the Empirical Literature

By: James J. Anton and Dennis A. Yao

This article surveys the literature that has attempted to measure competition's effects on defense procurement. The focus is on conceptual underpinnings of models rather than technical aspects of estimation procedures. While providing valuable insight, the models are... View Details

Keywords: Performance Effectiveness; Competition; Surveys; Value; Economics; Forecasting and Prediction; Programs; Power and Influence; Management Analysis, Tools, and Techniques

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October 1988 (Revised October 1989)
Background Note

Aspects of Marketing Organization: An Introduction

By: Frank V. Cespedes

Discusses the typical strengths, vulnerabilities, and key management skills associated with three common forms of marketing organization: a product-focused organization, a market-focused organization, and a functionally-focused organization. It considers how the nature... View Details

Keywords: Marketing Strategy

1982
Article

Children's Artistic Creativity: Detrimental Effects of Competition in a Field Setting

By: T. M. Amabile

Girls whose ages ranged from 7 to 11 years made paper collages during 1 of 2 residential parties. Those in the experimental group were competing for prizes, whereas those in the control group expected that the prizes would be raffled off. Artist-judges later rated each... View Details

Keywords: Creativity; Early Childhood Education; Motivation and Incentives; Situation or Environment; Competition; Teaching