Filter Results:
(537)
Show Results For
- All HBS Web (537)
- Faculty Publications (83)
Show Results For
- All HBS Web (537)
- Faculty Publications (83)
- April 2021
- Teaching Note
Drinkworks: Home Bar by Keurig
By: Sunil Gupta and Jonathan Levav
Teaching Note for HBS Case No. 521-010. In the summer of 2018, Drinkworks CEO Nathaniel Davis needed to make a number of go-to-market decisions ahead of his company’s upcoming product launch. Formed through a joint venture between Keurig Dr. Pepper and Anheuser-Busch... View Details
Keywords: Marketing; Marketing Strategy; Product Marketing; Product Launch; Product Positioning; Markets; Bids and Bidding; Demand and Consumers; Consumer Behavior; Market Design; Distribution; Distribution Channels; Product; Product Design; Product Development; Business Model; Customers; Customer Value and Value Chain; Decision Making; Decisions; Goods and Commodities; Innovation and Invention; Technological Innovation; Business or Company Management; Growth and Development Strategy; Research; Research and Development; Strategy; Adoption; Competitive Advantage; Segmentation; Information Technology; Information Infrastructure; Value; Value Creation; Food and Beverage Industry; Consumer Products Industry; North and Central America; United States
- 01 Mar 2019
- News
Alumni and Faculty Books for March 2019
channels; The secret marketing vector that only cleantech companies can use; Harnessing utility companies to help you sell your product; How to establish your credibility; and Financing your sale. Forget It;... View Details
- 01 Oct 1998
- News
Putting on the Wheels
capital to highly motivated workers anxious to put aside the past and to justify the decision by GM - the world's largest automobile manufacturer - to invest in them and their community. Eisenach, Hughes believes, is an example of how GM and other Western View Details
Keywords: Mary Ellen Gardner
- 01 Dec 2008
- News
No Easy Fix for the Financial Crisis
essentially outsourced and privatized. “In some eerie way, it looks like we are going back to the future,” he concluded. “If you want to buy a home today, you better have great credit. You better have a down payment.” Regulation Failed HBS senior lecturer Clayton View Details
- 09 Jul 2024
- Research & Ideas
Are Management Consulting Firms Failing to Manage Themselves?
interests were to be minimized. Bill Bain conceptualized his firm to serve one company per industry to ensure a focused, client-centric approach. Most firms established an unwavering culture where growth was an outcome, not the objective,... View Details
- Web
Teaching Cases - Institute For Strategy And Competitiveness
the three procedures at the two different sites using the hospital's existing cost system and a proposed new system based on time-driven activity-based costing. Hoag Orthopedic Institute Harvard Business School Case 115-023 Robert S. Kaplan and View Details
- 01 Apr 1999
- News
A Random Sampling of HBS Graduates in the News
had settled on that first day of trading, Kramer's personal stake in CBS MarketWatch.com was reportedly worth some $19 million. Taking a good idea to heart, Mark Krasnow (MBA '96) and Jonathan Reis (MBA '96) have launched a 24-hour... View Details
- 05 Jul 2016
- First Look
July 5, 2016
that neither view is quite right. Although the new forms (built upon a half-century of research on and experience with self-managed teams) can help organizations become more adaptable and nimble, most companies shouldn't adopt their... View Details
Keywords: Sean Silverthorne
- 07 Jul 2010
- First Look
First Look: July 7
ObenchainHarvard Business School Case 310-055 Facing the worldwide financial crisis, Goldman Sachs CEO Lloyd Blankfein considered his options including whether his company could avoid a forced marriage and what steps Goldman Sachs should... View Details
Keywords: Martha Lagace
- 01 Mar 2010
- News
Lords of Strategy
of HBS alumni and faculty, and by the School itself as an institution. Excerpts from the book follow. The Big Bang Fifty years ago, Kiechel writes, corporate strategy did not even exist as a concept, let alone as the foundational element for an entire industry. What... View Details
- 13 Jul 2010
- First Look
First Look: July 13
high profile clients like this, or should he try to work with those companies on lower profile financing activities like secondary offerings? Or perhaps he should work with companies that are too small to... View Details
Keywords: Martha Lagace
- 01 Apr 2001
- News
Edwin Yu: Bidding on the Future
went from leading portal to overextended venture incubator in just one year. The founder and owner was removed, and Yu, 36, was left to pick up the pieces. As chairman and CEO, he is now restructuring and refocusing the company to be a... View Details
- 18 May 2017
- News
Pioneer Spirit
program in the 1960s to his role today as president and CEO of Pioneer Group, which creates affordable housing through the renovation and preservation of historic buildings in the American Midwest. Freeman grew up in a small Kansas town, the son of an hourly employee... View Details
Keywords: Constantine von Hoffman
- 12 Mar 2013
- First Look
First Look: March 12
of entrepreneurs supported. Paper: http://www.people.hbs.edu/wkerr/121212-Female1_Spatial.pdf For Mobile Devices, Think Apps, Not Ads Authors:Gupta, Sunil Publication:Harvard Business Review Abstract Many companies envision mobile ads... View Details
Keywords: Sean Silverthorne
- 01 Dec 2008
- News
Innovation as P&G’s Key
Charan (MBA ’65, DBA ’67) team up to show how P&G has reconnected with customers and primed a sustainable innovation engine. Charan contributes cases and lessons from companies he has worked with, including IDEO, Nokia, Shimano,... View Details
- Profile
Jenny Tison
right away. I persevered, believing I would ultimately succeed – I learned the power of positive expectations.” When Jenny returned home to Virginia, that power rose again when she tackled a sport not often associated with the South: ice... View Details
- Web
Innovation & the War Effort - Edwin H. Land & Polaroid | Harvard Business School
Vectographs in subsequent campaigns including the Allied invasion of Normandy. During the war years, Polaroid annual sales rose from $1,032,425 to $16,752,465, and the company employed 1,250 employees. 30... View Details
- 13 Mar 2019
- News
The First Five Years: Sierra Smith and Taylor Wiegele (both MBA 2017)
me whether almonds or peanuts were healthier, I would have said almonds, hands down. But it’s not true! Peanuts are just as nutritious as almonds, except that the almond companies were able to much more effectively market their product,... View Details
- 13 Apr 2023
- Blog Post
Grolsch Brewing Company: Drink Sustainably
companies we visited were supportive of market interventions by government policy and regulation to encourage sustainable investments. For example, Grolsch shared that taxes on landfilling (which is now prohibited in the Netherlands) and... View Details
- 01 Apr 2000
- News
Real World Issues Aired at Student Led Conferences
were Robert Ryan (MBA '70) and Paula Banks (154th AMP) for professional achievement, the Reverend Jonathan Weaver (MBA '75) for civic commitment, and Lillian Lincoln (MBA '69) for service to the community. Presented jointly by the AASU... View Details
Keywords: Mary Ellen Gardner