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Show Results For
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All HBS Web
(1,811)
- News (350)
- Research (1,280)
- Events (3)
- Multimedia (17)
- Faculty Publications (1,025)
- Web
Faculty & Research | Social Enterprise | Harvard Business School
How is and how should social value be defined and measured? What does it mean in practice to be an impact investor? Initiative Chair Shawn A. Cole John G. McLean Professor of Business Administration Faculty...
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- Web
Finance - Faculty & Research
Finance Finance May 2014 Article Dynamics of Demand for Index Insurance: Evidence from a Long-Run Field Experiment By: Shawn A. Cole , Daniel Stein and Jeremy Tobacman This paper estimates how experimentally-manipulated experiences with a...
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- 2013
- Working Paper
NBC and the 2012 London Olympics: Unexpected Success
By: Stephen A. Greyser and Vadim Kogan
"The 2010 Vancouver Winter Games lost $223 million, astonishing for a 17-day event. Next year's London Summer Games, which cost a record Olympic rights fee of $1.18 billion, are expected to lose at least as much..." wrote Richard Sandomir in The New York Times. "NBC...
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Keywords:
Success;
Profit;
Sports;
Failure;
Television Entertainment;
Media and Broadcasting Industry;
Sports Industry;
Entertainment and Recreation Industry;
Vancouver;
Beijing;
London;
Brazil;
Russia
Greyser, Stephen A., and Vadim Kogan. "NBC and the 2012 London Olympics: Unexpected Success." Harvard Business School Working Paper, No. 14-028, September 2013.
- November 2012 (Revised December 2017)
- Case
TerraPower
John Gilleland, CEO of TerraPower, returned to his office after a lengthy meeting with potential investors. It was October 2012, and TerraPower was in the process of raising a $200M Series C round to finance the ongoing development of its next-generation nuclear...
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Keywords:
Nuclear Power;
Entrepreneurial Finance;
Financing and Loans;
Venture Capital;
Energy Industry;
United States;
China;
India
Sahlman, William A., Ramana Nanda, Joseph B. Lassiter III, and James McQuade. "TerraPower." Harvard Business School Case 813-108, November 2012. (Revised December 2017.)
- 2013
- Book
Fortune Tellers: The Story of America's First Economic Forecasters
The period leading up to the Great Depression witnessed the rise of the economic forecasters, pioneers who sought to use the tools of science to predict the future, with the aim of profiting from their forecasts. This book chronicles the lives and careers of the men...
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Keywords:
Forecasting And Prediction;
Economic History;
Economics;
History;
Risk and Uncertainty;
United States
Friedman, Walter A. Fortune Tellers: The Story of America's First Economic Forecasters. Princeton University Press, 2013.
- Web
California - Global
debated which metrics were best to measure progress against their strategy. May–June 2024 Article Harvard Business Review What Makes a Successful Celebrity Brand? By: Ayelet Israeli , Jill Avery , Leonard A. Schlesinger and Matt Higgins...
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- 17 Jan 2020
- In Practice
6 Traits That Set Top Business Leaders Apart
theme." Leonard A. Schlesinger, Baker Foundation Professor and co-author of What Great Service Leaders Know and Do. 6. They avoid distractions “They focus!” Rebecca M. Henderson (@RebeccaReCap), John and...
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Keywords:
by Danielle Kost
- 2004
- Book
Birth of a Salesman: The Transformation of Selling in America
This book chronicles the remarkable metamorphosis of the American salesman from itinerant amateur to trained expert. From the mid-nineteenth century to the eve of World War II, the development of sales management transformed an economy populated by peddlers and...
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Friedman, Walter A. Birth of a Salesman: The Transformation of Selling in America. Cambridge: Harvard University Press, 2004.
- 03 May 2011
- First Look
First Look: May 3
authors provide a checklist that managers can use on a daily basis to monitor their progress-enhancing behaviors. Read the article: http://hbr.org/2011/05/the-power-of-small-wins/ar/1 The Best Way to Name Your Product 2.0 Authors:Marco Bertini, View Details
Keywords:
Sean Silverthorne
- 2016
- Article
Recursive Mentalizing and Common Knowledge in the Bystander Effect
By: Kyle A. Thomas, Julian De Freitas, Peter DiScioli and Steven Pinker
The more potential helpers there are, the less likely any individual is to help. A traditional explanation
for this bystander effect is that responsibility diffuses across the multiple bystanders, diluting the responsibility of each. We investigate an...
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Keywords:
Bystander Effect;
Diffusion Of Responsibility;
Volunteer's Dilemma;
Common Knowledge;
Theory Of Mind;
Behavior;
Theory
Thomas, Kyle A., Julian De Freitas, Peter DiScioli, and Steven Pinker. "Recursive Mentalizing and Common Knowledge in the Bystander Effect." Journal of Experimental Psychology: General 145, no. 5 (2016): 621–629.
- Web
Alumni - Global
Michael W. Toffel (Senator John Heinz Professor of Environmental Management); Ramon Casadesus-Masanell (Herman C. Krannert Professor of Business Administration Unit Head, Strategy); Dante Roscini (MBA Class of 1952 Professor of Management...
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- April 2010
- Case
Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug
By: John A. Quelch and Heather Beckham
Metabical is a new weight loss drug from Cambridge Sciences Pharmaceuticals intended for moderately overweight individuals. In anticipation of final FDA approval, the senior director of marketing, Barbara Printup, prepares for the product launch and must make several...
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Keywords:
Return On Investment;
Forecasting;
Pricing Policies;
Demand Planning;
Marketing Strategy;
Price;
Consumer Behavior;
Investment Return;
Forecasting and Prediction;
Product Launch;
Planning;
Brands and Branding;
Pharmaceutical Industry
Quelch, John A., and Heather Beckham. "Metabical: Pricing, Packaging, and Demand Forecasting Recommendations for a New Weight Loss Drug." Harvard Business School Brief Case 104-183, April 2010.
- September 2014
- Case
Crescent Pure
By: John A. Quelch and Alisa Zalosh
Executives from Portland Drake Beverages (PDB) are meeting to determine the appropriate product positioning and advertising campaign for the launch of Crescent Pure, a specialty organic beverage. They have 3 options for positioning: should Crescent Pure be positioned...
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Quelch, John A., and Alisa Zalosh. "Crescent Pure." Harvard Business School Brief Case 915-539, September 2014.
- Web
Health Care - Faculty & Research
evolve its offerings so that they appeal to radiologists and cardiologists, the largest purchasers of ultrasound systems. March 2014 (Revised December 2014) Case Vision 2020: Takeda and the Vaccine Business By: John View Details
- 25 Jan 2021
- Book
In a Nutshell, Why American Capitalism Succeeded
How did the United States become the world’s center of business growth following its founding in 1776? Surely a number of nations had powerful natural resources, stable financial and legal institutions, and dynamic entrepreneurs over that same span. Why was American...
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- 08 Nov 2016
- First Look
November 8, 2016
Tanzania. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/217022-PDF-ENG Harvard Business School Case 417-031 CEO Succession at Cisco (A): From John Chambers to Chuck Robbins A smooth transition from former CEO View Details
Keywords:
Sean Silverthorne
- 08 Mar 2021
- In Practice
COVID Killed the Traditional Workplace. What Should Companies Do Now?
A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to...
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Keywords:
by Dina Gerdeman
- 28 Sep 2010
- First Look
First Look: September 28, 2010
economic, institutional, and cultural setting of Germany. Publisher's Link: http://www.chbeck.de/productview.aspx?product=795301&toc=3264 Investor Behaviour in a Nascent Capital Market: Scottish Bank Shareholders in the Nineteenth Century Authors:Graeme Acheson and...
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Keywords:
Sean Silverthorne
- June 2017
- Case
Harmonie Water: Refreshing the World Naturally
By: John A. Quelch and John L. Teopaco
The marketing director of Harmonie Mineral Water—the second-best selling bottled water in the world—is using findings from two project studies to assess how to establish a global brand identity for Harmonie via television advertising. He must decide what product...
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Keywords:
Brands and Branding;
Advertising;
Marketing Communications;
Global Strategy;
Food and Beverage Industry
Quelch, John A., and John L. Teopaco. "Harmonie Water: Refreshing the World Naturally." Harvard Business School Brief Case 917-527, June 2017.
- 11 Nov 2014
- First Look
First Look: November 11
2014 and again in 2015. Publisher's link: http://hbr.org/2014/11/digital-ubiquity-how-connections-sensors-and-data-are-revolutionizing-business/ar/1 November 2014 Harvard Business Review How Not to Cut Health Care Costs By: Kaplan, Robert S., and Derek View Details
Keywords:
Sean Silverthorne