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  • 28 Mar 2024
  • News

Rooms with a View

Alexander Mirza (MBA 1997) has spent two decades in the hospitality industry, opening and growing major hotel brands, including Hilton, Starwood, and Caesars, with locations around the world. And with each new project, Mirza faced the same primary challenge. “It didn’t... View Details
Keywords: April White; photos by Christina Gandolfo; Hospitality
  • August 2014
  • Case

Netflix in 2011

By: Willy Shih and Stephen Kaufman
Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encountered challenges it underwent several major strategy shifts, ultimately developing a business model... View Details
Keywords: Netflix; DVD; DVD-by-mail; Streaming; Online Entertainment; Online Video; Disruptive Innovation; Innovation and Management; Innovation Strategy; Business Model; Disruption; Operations; Service Operations; Entertainment; Film Entertainment; Television Entertainment; Media; Strategy; Business or Company Management; Competitive Strategy; Competitive Advantage; Corporate Strategy; Expansion; Technology; Technology Adoption; Technology Platform; Web; Entertainment and Recreation Industry; United States
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  • October 2014 (Revised January 2016)
  • Case

IDEO: Human-Centered Service Design

By: Ryan W. Buell and Andrew Otazo
The case describes IDEO, one of the world's leading design firms, and its human-centered innovation culture and processes. It is an example of what managers can do to make their own organizations more innovative. In reaction to a rapidly changing competitive landscape,... View Details
Keywords: Design Thinking; Innovation; Service Management; Service; Design; Service Delivery; Innovation and Management; Entertainment and Recreation Industry; Peru
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  • July 2012
  • Case

LEGO

By: Jan W. Rivkin, Stefan Thomke and Daniela Beyersdorfer
LEGO has emerged as one of the most successful companies in the toy industry. The case describes LEGO's gradual rise, rapid decline, and recent revitalization as it is keeping up with a changing market place. Central to LEGO's management model is the ability to find... View Details
Keywords: Innovation Management; Innovation; Operations Management; Organizational Change And Transformation; Operations; Competitive Strategy; Innovation and Management; Innovation Strategy; Organizational Change and Adaptation; Entertainment and Recreation Industry
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  • 2020
  • Book

Experimentation Works: The Surprising Power of Business Experiments

By: Stefan Thomke
Don’t fly blind. See how the power of experiments works for you. When it comes to improving customer experiences, trying out new business models, or developing new products, even the most experienced managers often get it wrong. They discover that intuition,... View Details
Keywords: Experimentation; Experiments; Market Research; Innovation and Invention; Innovation and Management; Customers; Research
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  • 11 Apr 2023
  • Research & Ideas

Is Amazon a Retailer, a Tech Firm, or a Media Company? How AI Can Help Investors Decide

Traditional investing classifications consider Walmart a consumer staples retailer, but the company owns more than 6,000 retail and distribution properties around the world—the portfolio dwarfs those of many commercial real estate firms. “It was a major discovery to me... View Details
Keywords: by Danielle Kost; Consumer Products; Real Estate; Financial Services; Retail
  • December 2006 (Revised March 2010)
  • Case

Bill Gates and Steve Jobs

By: Anthony Mayo and Mark Benson
Bill Gates and Steve Jobs, founders of Microsoft and Apple respectively, have revolutionized the relationship between the individual and computer technology. Once the exclusive domain of academia and research facilities, computers can now be found in every area of... View Details
Keywords: Entrepreneurship; Business History; Technological Innovation; Leadership; Risk and Uncertainty; Technology Industry
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  • 01 Dec 2023
  • News

A More Accommodating Approach

Shelly Nooner (GMP 33, 2022) had already proven herself to be visionary and execution-focused during her two decades at Trimble, an industrial technology company that provides hardware, software, and services across agriculture, construction, geospatial, and... View Details
Keywords: Jennifer Gillespie
  • 23 Sep 2022
  • Research & Ideas

8 Strategies to Sustain Business Innovation

Sooner or later, every company runs into challenges that force them to make tough trade-offs during the innovation process. Harvard Business School associate professor Rory McDonald calls these moments “tensions.” The streaming service Netflix, for instance, has faced... View Details
Keywords: by Lane Lambert
  • August 2013 (Revised November 2020)
  • Case

Tesla Motors

By: Eric Van den Steen
In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on... View Details
Keywords: Barriers To Entry; Economic Analysis; Learning Curve; Economies Of Scale; Innovation; Market Entry; Sustainable Competitive Advantage; Vision; Strategy And Leadership; Strategy; Competitive Strategy; Market Entry and Exit; Competitive Advantage; Technological Innovation; Leadership; Learning; Economics; Analysis; Auto Industry
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  • 21 Aug 2000
  • Research & Ideas

Inside the OR: Disrupted Routines and New Technologies

Why did a group of Harvard Business School professors become interested in an innovative new heart surgery technique? It turns out that a hospital's operating room provides an excellent controlled arena from which to explore the role that teamwork plays in the... View Details
Keywords: by Hilah Geer
  • 12 Mar 2024
  • Cold Call Podcast

How to Bring Good Ideas to Life: The Paul English Story

Keywords: Re: Frances X. Frei
  • 20 Apr 2015
  • Research & Ideas

The 5 Strategy Rules of Bill Gates, Andy Grove, and Steve Jobs

If there were a Mount Rushmore for technological innovation, Bill Gates, Andy Grove, and Steve Jobs would be the faces looking outward. The longtime CEOs of Microsoft, Intel, and Apple have done more than anyone to popularize the modern-day personal computer, and in... View Details
Keywords: by Michael Blanding; Computer
  • April 2020 (Revised October 2021)
  • Case

SpaceX, Economies of Scale, and a Revolution in Space Access

By: Matthew C. Weinzierl, Kylie Lucas and Mehak Sarang
From the time he transformed the world of online banking, Elon Musk established himself as a bold innovator. After selling X.com to PayPal in 2002, he founded a series of revolutionary start-ups, starting with Space Exploration Technologies (SpaceX). Hoping to "make... View Details
Keywords: Space Tech; Space Access; Vision; Economies Of Scale; Technological Innovation; Emerging Markets; Commercialization; Finance; Aerospace Industry
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  • 21 Mar 2019
  • HBS Case

The Ferrari Way

“If you drive a Ferrari, you put premium petrol in the tank, you hit the motorway, and you step on the gas.” —Soccer star Zlatan Ibrahimovic That purring engine. The buttery soft leather. Those sleek curves. The essence of a Ferrari transcends any one particular design... View Details
Keywords: by Michael Blanding; Auto
  • March 2011
  • Article

The New M&A Playbook

By: Clayton M. Christensen, Richard Alton, Curtis Rising and Andrew Waldeck
Companies spend more than $2 trillion on acquisitions every year, yet the M&A failure rate is between 70% and 90%. Executives can dramatically increase their odds of success, the authors argue, if they understand how to select targets, how much to pay for them, and... View Details
Keywords: Mergers and Acquisitions; Business Model; Disruptive Innovation; Growth and Development Strategy; Integration
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  • Web

Competitions & Challenges - Health Care

students and individual graduate students who have inventions in categories that represent significant sectors of the economy: healthcare, transportation and mobility, food/water and agriculture, and consumer devices. MIT $100K One... View Details
  • 01 Dec 2023
  • News

In My Humble Opinion: Plugged In

In a career spent investing in innovative startups at Intel, leading National Grid’s innovation and investment operations, and founding a nonpro t dedicated to advancing women and minorities to positions of top corporate leadership, Lisa Lambert (MBA 1997) always has... View Details
Keywords: Deborah Blagg
  • 04 May 2015
  • Research & Ideas

Need to Solve a Problem? Take a Break From Collaborating

Got a problem? Throw some collaboration software at it. It's a common strategy among today's managers: Organizations spend a lot of money on technology that enables employees to tackle problems collectively. Hence, the market is rife with connectivity tools and... View Details
Keywords: by Carmen Nobel; Video Game; Web Services
  • 11 Jan 2021
  • Research & Ideas

Is A/B Testing Effective? Evidence from 35,000 Startups

Startups that use A/B testing scale more quickly, launch more products, and attract more venture capital, according to recent research. But not all startups enjoy these benefits. Early-stage startups using experimentation strategies usually flame out faster, perhaps... View Details
Keywords: by Kristen Senz