Filter Results:
(3,232)
Show Results For
- All HBS Web
(3,232)
- People (4)
- News (787)
- Research (2,121)
- Events (16)
- Multimedia (15)
- Faculty Publications (1,505)
Show Results For
- All HBS Web
(3,232)
- People (4)
- News (787)
- Research (2,121)
- Events (16)
- Multimedia (15)
- Faculty Publications (1,505)
- 2021
- Article
Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era
By: Alvin J. Silk and Ernst R. Berndt
The two components of the advertising industry—the creative sector that develops and produces messages, and the communications sector that transmits messages via various media—have each been greatly affected by advances in creative design and communications... View Details
Keywords: Industry Evolution; Advertising; Spending; Measurement and Metrics; Mathematical Methods; Media; Advertising Industry; United States
Silk, Alvin J., and Ernst R. Berndt. "Aggregate Advertising Expenditure in the U.S. Economy: Measurement and Growth Issues in the Digital Era." Foundations and Trends® in Marketing 15, no. 1 (2021): 1–85.
- 26 Oct 2017
- Research Event
In an Era of 'Fake News,' What is the Future of Advertising and Publishing?
Europe’s attempts to regulate the internet. She characterized “right to be forgotten” laws that have passed as poor legislation but nonetheless important first steps to protect people’s privacy, and spoke of... View Details
- 04 Oct 2011
- Working Paper Summaries
Reviews, Reputation, and Revenue: The Case of Yelp.com
- April 2020 (Revised February 2023)
- Case
GitLab and the Future of All-Remote Work (A)
By: Prithwiraj Choudhury and Emma Salomon
GitLab is arguably one of the world’s largest “all-remote” companies. Started in 2011 and with more than 1,000 employees at present, it has no physical offices and all employees, including the entire C-Suite, work remotely from all parts of the world. The case... View Details
Keywords: Remote Work; Internet and the Web; Technology Adoption; Value Creation; Business Model; Organizational Structure
Choudhury, Prithwiraj, and Emma Salomon. "GitLab and the Future of All-Remote Work (A)." Harvard Business School Case 620-066, April 2020. (Revised February 2023.)
- November–December 2014
- Article
Accountable? The Problems and Solutions of Online Ad Optimization
By: Benjamin Edelman
Online advertising might seem to be the most measurable form of marketing ever invented.
Comprehensive records can track who clicked what ad—and often who saw what ad—to compare
those clicks with users' subsequent purchases. Ever-cheaper IT makes this tracking... View Details
Keywords: Online Advertising; Fraud; Optimization; Incentives; Digital Marketing; Contracts; Marketing Strategy; Organizational Design
Edelman, Benjamin. "Accountable? The Problems and Solutions of Online Ad Optimization." IEEE Security & Privacy 12, no. 6 (November–December 2014): 102–107.
- Research Summary
Bricks and Clicks: The Effect of Store Assortment on E-tail Format (with R. Lal and E. Ofek)
An often neglected aspect in existing studies of the Internet selling process is the high volume of product returns. Such returns reflect a major logistic expenditure on behalf of companies that sell over the net. The problem is reduced when consumers shop in physical... View Details
- 2009
- Chapter
Securing Online Advertising: Rustlers and Sheriffs in the New Wild West
By: Benjamin Edelman
Read the news of recent computer security guffaws, and it's striking how many problems stem from online advertising. Advertising is the bedrock of web sites that are provided without charge to end users, so advertising is everywhere. But advertising security gaps... View Details
Edelman, Benjamin. "Securing Online Advertising: Rustlers and Sheriffs in the New Wild West." In Beautiful Security, edited by Andy Oram and John Viega. O'Reilly Media, Inc., 2009. (Korean translation.)
- January 2018
- Article
Big Data and Big Cities: The Promises and Limitations of Improved Measures of Urban Life
By: Edward L. Glaeser, Scott Duke Kominers, Michael Luca and Nikhil Naik
New, "big" data sources allow measurement of city characteristics and outcome variables at higher frequencies and finer geographic scales than ever before. However, big data will not solve large urban social science questions on its own. Big data has the most value for... View Details
Glaeser, Edward L., Scott Duke Kominers, Michael Luca, and Nikhil Naik. "Big Data and Big Cities: The Promises and Limitations of Improved Measures of Urban Life." Economic Inquiry 56, no. 1 (January 2018): 114–137.
- April 2011
- Case
Online Portals: Searching and Shaping Opportunities
The case illustrates the strategic history of the internet portal business. View Details
Gavetti, Giovanni M., and John Lafkas. "Online Portals: Searching and Shaping Opportunities." Harvard Business School Case 711-528, April 2011.
- 2008
- Working Paper
Securing Online Advertising: Rustlers and Sheriffs in the New Wild West
By: Benjamin Edelman
Read the news of recent computer security guffaws, and it's striking how many problems stem from online advertising. Advertising is the bedrock of web sites that are provided without charge to end users, so advertising is everywhere. But advertising security gaps... View Details
Edelman, Benjamin. "Securing Online Advertising: Rustlers and Sheriffs in the New Wild West." Harvard Business School Working Paper, No. 09-039, September 2008.
- July 2022 (Revised February 2024)
- Teaching Note
The DivaCup: Navigating Distribution and Growth
By: Ayelet Israeli
Teaching Note for HBS Case No. 519-055. When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health ＆ Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Canada; United States; United Kingdom
- March 2019 (Revised April 2021)
- Case
The DivaCup: Navigating Distribution and Growth
By: Ayelet Israeli
When the mother-daughter founders of DivaCup set out with a mission to disrupt the menstrual care industry with an innovative product form, they initially struggled to gain legitimacy and convince retailers to carry their unique product. Fifteen years later, the... View Details
Keywords: Female; Female Ceo; Female Entrepreneur; Female Protagonist; Health ＆ Wellness; Healthcare; Price Policies; Minimum Advertised Price; Differentiation; Positioning; Growth; Health; Health Care and Treatment; Price; Disruption; Distribution; Distribution Channels; Competitive Strategy; Competition; Growth Management; Mission and Purpose; Product Development; Product Marketing; Product Launch; Product Positioning; Advertising; Business Startups; Internet and the Web; Entrepreneurship; Social Entrepreneurship; Social Issues; Social Enterprise; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Medical Devices and Supplies Industry; Canada; United States; United Kingdom
Israeli, Ayelet. "The DivaCup: Navigating Distribution and Growth." Harvard Business School Case 519-055, March 2019. (Revised April 2021.)
- Article
It's Down to Two: Microsoft and Google
Keywords: Marketing, Technology, Digital, Services, And Strategy; Strategy; Internet and the Web; Marketing
Rayport, Jeffrey F. "It's Down to Two: Microsoft and Google." Bloomberg Businessweek Online (February 4, 2008).
- 06 Mar 2006
- Research & Ideas
Winners and Losers at the Olympics
finally, there are more sources of information and entertainment than ever before. For millions of younger people, the Web is much more appealing than television. It's... View Details
- 2024
- Working Paper
Social Movements and Public Opinion in the United States
By: Amory Gethin and Vincent Pons
Recent social movements stand out by their spontaneous nature and lack of stable leadership, raising doubts on their ability to generate political change. This article provides systematic evidence on the effects of protests on public opinion and political attitudes.... View Details
Gethin, Amory, and Vincent Pons. "Social Movements and Public Opinion in the United States." NBER Working Paper Series, No. 32342, April 2024.
- June 2003
- Case
IBM and Linux (A)
By: Carliss Y. Baldwin, Siobhan O'Mahony and James Quinn
In the fall of 1998, Dan Frye, member of IBM's emerging technologies and business team, is trying to decide whether to forge a strategic alliance with the Linux Development Community (LDC). Just two years earlier, IBM had its first exposure to an "open source" software... View Details
Keywords: Mergers and Acquisitions; Open Source Distribution; Problems and Challenges; Alliances; Cooperation; Computer Industry; Information Technology Industry
Baldwin, Carliss Y., Siobhan O'Mahony, and James Quinn. "IBM and Linux (A)." Harvard Business School Case 903-083, June 2003.
- November 2021 (Revised December 2022)
- Case
Farfetch: Digital Transformation for Luxury Brands
By: Sunil Gupta, Jill Avery, Elena Corsi and Federica Gabrieli
Farfetch, a global luxury technology platform and digital marketplace had been surfing the wave of digital transformation in the luxury fashion industry since 2008. While the company’s stock price and market valuation had fluctuated since its IPO in 2018, it had... View Details
Keywords: Digital Marketing; Marketplaces; Retailing; Internet Marketing; E-Commerce Strategy; Marketing; Marketing Strategy; Marketing Channels; Brands and Branding; Luxury; Growth and Development Strategy; Digital Transformation; E-commerce; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; Apparel and Accessories Industry; United Kingdom; Europe; Portugal; China
Gupta, Sunil, Jill Avery, Elena Corsi, and Federica Gabrieli. "Farfetch: Digital Transformation for Luxury Brands." Harvard Business School Case 522-051, November 2021. (Revised December 2022.)
- 10 Mar 2015
- Research & Ideas
The Surprising Winners and Losers in the Retail Revolution
provides a wide array of in-aisle treats and accessories to drive impulse purchases. At the same time, they've maintained a strategy of exclusivity with pet food so that they are not stocking all of View Details