Publications

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July 2012
Article

iPhones for Friends, Refrigerators for Family: How Products Prime Social Networks

By: Lalin Anik and Michael I. Norton

We show that priming consumers with products associated with specific social networks increases the salience of those networks, influencing both word-of-mouth intentions and consumption. Consumers were exposed to friend- or family-related products (e.g., game consoles... View Details

Keywords: Family and Family Relationships; Product; Customers; Familiarity; Social and Collaborative Networks

June 2015
Case

The Coca-Cola Company's Case for Creative Transformation

By: Thales S. Teixeira and Elizabeth Anne Watkins

In 2013, the Coca-Cola Company was awarded Creative Marketer of the Year by the Cannes Lions Festival (known as the "Oscar of Advertising") for the first time ever in history and nearly 50 years after the Festival's inception. Just one year before that, Jonathan... View Details

Keywords: Attention Economics; Creating Connections; Digital Marketing; Marketing Innovations; Social Networks; Advertising Content; Networked Brand; Beverage Industry; Coca-Cola; Digital Innovation; Digital Transition; Marketing; Marketing Communications; Innovation Strategy; Social and Collaborative Networks; Advertising; Creativity; Consumer Products Industry

03 Nov 2011
Working Paper Summaries

Pricing and Efficiency in the Market for IP Addresses

Keywords: by Benjamin Edelman & Michael Schwarz; Publishing

13 Nov 2007
Research & Ideas

Six Steps for Reinvigorating America

Moss Kanter: I have for a long time been interested in all the institutions of a country that make a difference for the effectiveness of business and the prosperity of people.... View Details

Keywords: by Sean Silverthorne

March 27, 2013
Article

Downton Abbey: Real Life Lessons for Trust & Estate Advisors

By: Josh Baron and Devin Bird

The article discusses how the TV series "Downton Abbey" reflects challenges and opportunities faced by business families. The show's storyline, centered around the aristocratic Crawley family and their estate, parallels real-world situations where business families... View Details

Keywords: Family Business; Family and Family Relationships; Management Succession; Family Ownership; Adaptation; Transition

14 Oct 2011
Working Paper Summaries

The Cost of Capital for Alternative Investments

Keywords: by Jakub W. Jurek & Erik Stafford

Article

Multivariate Unsupervised Machine Learning for Anomaly Detection in Enterprise Applications

By: Daniel Elsner, Pouya Aleatrati Khosroshahi, Alan MacCormack and Robert Lagerström

Existing application performance management (APM) solutions lack robust anomaly detection capabilities and root cause analysis techniques that do not require manual efforts and domain knowledge. In this paper, we develop a density-based unsupervised machine learning... View Details

Keywords: Big Data; Data Science And Analytics Management; Governance And Compliance; Organizational Systems And Technology; Anomaly Detection; Application Performance Management; Machine Learning; Enterprise Architecture; Analytics and Data Science

March 2005 (Revised May 2005)
Background Note

Even Bigger Change: A Framework for Getting Started at Changing the World

By: Rosabeth M. Kanter

Presents a framework for leading change in institutions or society, showing leaders how to manage political, economic, or social change by mapping their targets (policy, programs, or people/culture) and choice of action vehicle (single organizations or coalitions of... View Details

Keywords: Change Management; Leading Change; Society

28 Jul 2015
Working Paper Summaries

Technology Reemergence: Creating New Value for Old Technologies in Swiss Mechanical Watchmaking, 1970–2008

Keywords: by Ryan Raffaelli; Consumer Products; Apparel & Accessories

October 2012 (Revised February 2013)
Case

Jim Johnson's Re-election to the Goldman Sachs Board

By: Suraj Srinivasan and Kelly Baker

The case presents the opposition by a leading institutional investor in Goldman Sachs to the re-election of Jim Johnson to the board of directors of the company. The investor, Sequoia Fund, opposes the re-election citing Jim Johnson's prior track record as the CEO of... View Details

Keywords: Board Of Directors; Corporate Governance; Director Elections; Goldman Sachs; Reputation; Institutional Investing; Governing and Advisory Boards; Corporate Accountability; Banking Industry; New York (city, NY)

December 2021
Article

Three Paradoxes of Climate Truth for the Anthropocene Social Scientist

By: P. Devereaux Jennings and Andrew J. Hoffman

Climate change has been one of the most contested truths for the past two decades. Many social scientists within the academy and this volume have spent years discerning the nature of this truth and articulating its importance for business, organizations, and society.... View Details

Keywords: Climate Change; Knowledge Sharing

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28 Jul 2006
Research & Ideas

Meeting China’s Need for Management Education

capabilities to adapt, making them ideal partners for HBS and Harvard Business School Publishing (HBSP). Furthermore, for institutions like HBS and HBSP, one of the major... View Details

Keywords: by Sean Silverthorne; Education

April 2009 (Revised April 2013)
Case

Barack Obama: Organizing for America 2.0

By: Mikolaj Jan Piskorski, Laura Winig and Aaron Smith

Less than a week before Barack Obama was due to be sworn in as the 44th president of the United States, Obama for America (OFA), the president-elect's official campaign organization, announced the formation of a post-election organization, Organizing for America. The... View Details

Keywords: Advertising Campaigns; Political Elections; Marketing Communications; Power and Influence; Social and Collaborative Networks; Internet

April 2017
Article

The Responsibilities and Role of Business in Relation to Society: Back to Basics?

By: Nien-he Hsieh

In this address, I outline a back-to-basics approach to specifying the responsibilities and role of business in relation to society. Three “basics” comprise the approach. The first is arguing that basic principles of ordinary morality, such as a duty not to harm,... View Details

Keywords: Business And Society; Corporate Responsibility; Harm; Human Rights; Institutions; Pareto Efficiency; Corporate Social Responsibility and Impact; Moral Sensibility; Society; Rights

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01 Oct 2001
Research & Ideas

Five Questions for James Austin

by the two organizations discovering, incrementally, opportunities for mutually beneficial value creation. The closer collaboration is fostered by a perception of shared objectives and values and a growing... View Details

Keywords: by Carla Tishler

2023
Working Paper

Teams in the Digital Workplace: Technology's Role for Communication, Collaboration, and Performance

By: Jacqueline N. Lane, Paul Leonardi, Noshir Contractor and Leslie DeChurch

This paper addresses the need for theoretical advancements in understanding team processes and the impact of technology on teams. Specifically, it examines the use of digital collaboration technologies by organizational teams and their effect on team communication and... View Details

Keywords: Affordances; Groups and Teams; Communication Technology; Social Media; Organizational Change and Adaptation; Perception

SSRN

09 Apr 2014
Research & Ideas

A Playbook for Small-Business Job Creation

jobs must include entrepreneurs." Mills is approaching her work at the Competitiveness Project through a framework she calls a job-creation playbook, which is broken down into three categories: institutions (accelerators, economic... View Details

Keywords: by Carmen Nobel; Banking; Financial Services

April 2006
Case

Adrian Ivinson at the Harvard Center for Neurodegeneration and Repair

By: Robert Steven Kaplan and Ayesha Kanji

Adrian Ivinson is the director of Harvard Center for Neurodegeneration and Repair (HCNR), a not-for-profit research center at the Harvard Medical School (HMS). The center was started in late 2000 with a gift of $37.5 million from an anonymous donor. Its mandate was to... View Details

Keywords: Leadership Style; Power and Influence; Organizational Culture; Research and Development; Nonprofit Organizations; Motivation and Incentives; Change Management; Alignment; Collaborative Innovation and Invention; Health Industry; Massachusetts