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Show Results For
- All HBS Web
(4,221)
- People (13)
- News (761)
- Research (2,792)
- Events (22)
- Multimedia (38)
- Faculty Publications (1,740)
Trang Nguyen
Trang Nguyen is a student at the Ph.D. Business Administration program jointly offered by Harvard Business School and Harvard Graduate School of Arts and Sciences.
Trang is interested in research at the intersection of corporate governance... View Details
Trang is interested in research at the intersection of corporate governance... View Details
- 09 May 2011
- Research & Ideas
Moving From Bean Counter to Game Changer
management level.” If only they could be heard. Often these individuals remain buried in hierarchy, impacting only their isolated areas of influence. In the working paper Organizational Toolmaking: Transformations in the Influence of... View Details
- 27 Jul 2009
- Research & Ideas
Social Network Marketing: What Works?
it's important to understand both who influences purchase decisions in online communities and which groups of users can be influenced. “Viral campaigns truly leverage the network aspect of these social networking sites.” "By understanding... View Details
- June 2009
- Article
How Concepts Affect Consumption
By: Dan Ariely and Michael I. Norton
Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details
Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009).
- February 2006 (Revised September 2007)
- Background Note
Winner-Take-All in Networked Markets
Discusses platform structure in new networked markets, that is, whether a market that exhibits network effects will be served by a single platform or by rival platforms. Defines "platforms" and "platform structure"; describes factors that influence the odds that a... View Details
Keywords: Forecasting and Prediction; Growth Management; Network Effects; Digital Platforms; Internet and the Web
Eisenmann, Thomas R. "Winner-Take-All in Networked Markets." Harvard Business School Background Note 806-131, February 2006. (Revised September 2007.)
- 23 Jun 2021
- News
What Makes TikTok Video Ads Tick?
- 12 Jan 2015
- Research & Ideas
Regulators Ease Up on Companies Generating Political Benefits
We all know how political influence works: company X donates money to politician Y, and then that pol leans on regulator Z to go easy on his new best friend. In economic parlance, that circle of back-scratching is known as... View Details
Keywords: by Michael Blanding
- March 2011 (Revised September 2011)
- Background Note
Everyone and Everything is Online
By: Stephen P. Bradley and Nancy Bartlett
The twenty-first century digital world enabled mobile, empowered, content-hungry individuals to capture the value of enabling technologies and applications to manage, create, share, and influence content across the creation and delivery spectrum. Users were online in... View Details
Keywords: Communication Technology; Learning; Entertainment; Power and Influence; Internet and the Web; Value; Web Services Industry
Bradley, Stephen P., and Nancy Bartlett. "Everyone and Everything is Online." Harvard Business School Background Note 711-494, March 2011. (Revised September 2011.)
- October 2021 (Revised May 2023)
- Case
Engine No.1: An Impact Investing Firm Engages with ExxonMobil
By: Mark Kramer, Shawn Cole, Vikram S. Gandhi and T. Robert Zochowski
ExxonMobil, the world's fifth largest source of carbon emissions, remained committed to aggressively expanding its oil & gas business despite global warming. During the COVID pandemic this strategy resulted in massive losses as the price and demand for oil declined. ... View Details
Keywords: Carbon Emissions; Global Warming; Impact Investment Funds; Hedge Fund Activism; Leadership Development; Business Model; Renewable Energy; Resource Allocation; Decision Choices and Conditions; Governing and Advisory Boards
Kramer, Mark, Shawn Cole, Vikram S. Gandhi, and T. Robert Zochowski. "Engine No. 1: An Impact Investing Firm Engages with ExxonMobil." Harvard Business School Case 222-028, October 2021. (Revised May 2023.)
- September 2011
- Article
What Drives Innovation?
By: Tom Nicholas
The idea that innovation drives economic growth is incontrovertible, but the factors that, in turn, drive innovation are not fully understood. This paper surveys the recent literature, focusing on three main drivers: intellectual property rights institutions, the... View Details
Nicholas, Tom. "What Drives Innovation?" Antitrust Law Journal 77, no. 3 (September 2011).
- Research Summary
- Power and Influence in the Boardroom-a study of the boards and directors of the UK's top 500 plc's. View Details
- 2012
- Book
Strength in Numbers: The Political Power of Weak Interests
By: Gunnar Trumbull
This book investigates the sources of interest group influence on public policy. Trumbull argues that diffuse groups like consumers are more influential, and industry less influential, than we commonly assume. View Details
Trumbull, Gunnar. Strength in Numbers: The Political Power of Weak Interests. Cambridge, MA: Harvard University Press, 2012.
- May 2022
- Supplement
Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign
This case reveals the events that took place after the conclusion of the cases “Thinking Outside the Wine Box (A-B): Mekanism and the Franz for Life Campaign.” After selecting a creative direction for the Franz for Life 2.0 campaign, independent advertising agency... View Details
Keywords: Marketing; Brands and Branding; Marketing Strategy; Digital Marketing; Social Marketing; Marketing Communications; Product Positioning; Advertising; Communication Strategy; Advertising Campaigns; Social Media; Food and Beverage Industry; Advertising Industry; United States
Amano, Tomomichi, Elie Ofek, Mengjie Cheng, and Amy Klopfenstein. "Thinking Outside the Wine Box (C): Mekanism and the Franz for Life Campaign." Harvard Business School Supplement 522-068, May 2022.
- 30 Dec 2010
- News
Advantage affordability
- 21 May 2014
- HBS Seminar
Robert Kraut, Carnegie Mellon
- Article
The Factor Environmental Ratings Miss
By: Auden Schendler and Michael W. Toffel
There's a problem with most major environmental rankings of businesses: too often, the ratings fail to incorporate advocacy activities that influence environmental regulation. View Details
Keywords: Governing Rules, Regulations, and Reforms; Problems and Challenges; Rank and Position; Environmental Sustainability; Power and Influence
Schendler, Auden, and Michael W. Toffel. "The Factor Environmental Ratings Miss." MIT Sloan Management Review 53, no. 1 (Fall 2011): 17–18.
Seth Neel
Seth Neel is an Assistant Professor housed in the Department of Technology and Operations Management (TOM) at HBS, and a Faculty Affiliate in Computer Science at SEAS. He is Principal Investigator of the Trustworthy AI Lab in Harvard's new View Details
- July 1997 (Revised April 2000)
- Background Note
Competition and Business Strategy in Historical Perspective
Describes the contributions of strategic concepts in the business world, and how they came to be influenced by competitive thinking. View Details
Ghemawat, Pankaj. "Competition and Business Strategy in Historical Perspective." Harvard Business School Background Note 798-010, July 1997. (Revised April 2000.)
- 19 Nov 2019
- News
Do TV Debates Sway Voters?
- 05 Nov 2021
- Op-Ed
Is the Business World Finally Ready for the Wisdom of Shibusawa?
Eiichi Shibusawa continues to gain influence in Japan—even though he died almost a century ago. Japan’s government announced earlier this year that the 19th century business leader would be the face on 10,000 yen ($90) bank notes—the highest value denomination in... View Details