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Show Results For
- All HBS Web
(1,693)
- News (137)
- Research (1,320)
- Events (6)
- Multimedia (3)
- Faculty Publications (890)
- September 2020 (Revised July 2022)
- Technical Note
Algorithmic Bias in Marketing
By: Ayelet Israeli and Eva Ascarza
This note focuses on algorithmic bias in marketing. First, it presents a variety of marketing examples in which algorithmic bias may occur. The examples are organized around the 4 P’s of marketing – promotion, price, place and product—characterizing the marketing... View Details
Keywords: Algorithmic Data; Race And Ethnicity; Promotion; ＂Marketing Analytics＂; Marketing And Society; Big Data; Privacy; Data-driven Management; Data Analysis; Data Analytics; E-Commerce Strategy; Discrimination; Targeting; Targeted Advertising; Pricing Algorithms; Ethical Decision Making; Customer Heterogeneity; Marketing; Race; Ethnicity; Gender; Diversity; Prejudice and Bias; Marketing Communications; Analytics and Data Science; Analysis; Decision Making; Ethics; Customer Relationship Management; E-commerce; Retail Industry; Retail Industry; United States
Israeli, Ayelet, and Eva Ascarza. "Algorithmic Bias in Marketing." Harvard Business School Technical Note 521-020, September 2020. (Revised July 2022.)
- September 2011 (Revised February 2013)
- Case
Trucost: Valuing Corporate Environmental Impacts
By: Michael W. Toffel and Stephanie van Sice
Trucost provided corporate environmental performance data and analysis to institutional investors and corporate managers, but after operating for a decade had yet to achieve profitability. Trucost was struggling to effectively differentiate its high quality products... View Details
Keywords: Competitive Strategy; Knowledge Use and Leverage; Distribution Channels; Investment; Measurement and Metrics; Corporate Social Responsibility and Impact; Information; Value; Environmental Sustainability; Financial Services Industry
Toffel, Michael W., and Stephanie van Sice. "Trucost: Valuing Corporate Environmental Impacts." Harvard Business School Case 612-025, September 2011. (Revised February 2013.)
- 06 Feb 2014
- HBS Seminar
Anna Lamin, Northeastern University
- December 2012 (Revised May 2014)
- Case
Hotel Ivory
By: Arthur I Segel, Nicolas P. Retsinas and Jonathan Lo
Cheick Sanankoua is an MBA student who believes that he has found the perfect investment property, a small, independently owned hotel, on the Ivory Coast. However, he has had trouble raising money for the investment beyond friends and family. Through contacts in the... View Details
Keywords: Real Estate; Emergent Countries; Investing; Entrepreneurial Finance; Debts; Cash Flow; Quantitative Analysis; Financing; Development Stage Enterprises; Small ＆ Medium-sized Enterprises; Africa; Ivory Coast; Venture Capital; Emerging Markets; Property; Investment; Accommodations Industry; Accommodations Industry; Africa
Segel, Arthur I., Nicolas P. Retsinas, and Jonathan Lo. "Hotel Ivory." Harvard Business School Case 213-050, December 2012. (Revised May 2014.)
- 06 Jun 2019
- News
Disruption Starts with Unhappy Customers, Not Technology
- Research Summary
Energy Strategy
Forest L. Reinhardt is writing cases and other materials on the strategic problems and opportunitites faced by firms in the energy industry. Significant economies of scale and scope, combined with rapid technological change, present firms in the industry with a... View Details
- 23 Apr 2025
- HBS Seminar
Florenta Teodoridis, USC Marshall School of Business
- 10 Jul 2018
- News
How Will Europe Respond to UK Brexit Proposal?
- 2014
- Working Paper
The Global Agglomeration of Multinational Firms
By: Laura Alfaro and Maggie Chen
The explosion of multinational activities in recent decades is rapidly transforming the global landscape of industrial production. But are the emerging clusters of multinational production the rule or the exception? What drives the offshore agglomeration of... View Details
Keywords: Geographic Location; Multinational Firms and Management; Globalized Markets and Industries; Market Entry and Exit; Industry Clusters
Alfaro, Laura, and Maggie Chen. "The Global Agglomeration of Multinational Firms." Harvard Business School Working Paper, No. 10-043, December 2009. (Revised April 2014. NBER Working Paper Series, No. 15576, December 2009)
- 18 Oct 2017
- Research & Ideas
How Economic Clusters Drive Globalization
change an industry that starts as extractive to producing externalities that foster development.” In the case of Costa Rica’s ecotourism industry, Giacomin reviews earlier analysis by HBS history Professor... View Details
Shunyuan Zhang
Shunyuan Zhang is an assistant professor in the Marketing unit at Harvard Business School. She teaches the first-year Marketing course in the MBA required curriculum.
Professor Zhang studies the sharing economy and the marketing problems that the dynamics of... View Details
- July 1984 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (A)
Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in... View Details
Keywords: Valuation; Going Public; Strategy; Business or Company Management; Cost vs Benefits; SWOT Analysis; Investment Banking; Financing and Loans; Planning; Corporate Finance; Retail Industry; Retail Industry
Sahlman, William A. "CML Group, Inc.: Going Public (A)." Harvard Business School Case 285-003, July 1984. (Revised September 1986.)
- November 1989 (Revised August 1994)
- Supplement
Du Pont's Titanium Dioxide Business (C)
Provides students the opportunity to track industry evolution over time, to explore the role that signaling may play in such evolution, and to construct and validate industry scenarios. View Details
Ghemawat, Pankaj. "Du Pont's Titanium Dioxide Business (C)." Harvard Business School Supplement 390-115, November 1989. (Revised August 1994.)
- December 2007
- Book Review
Review of Stig Tenold's Tankers in Trouble
By: Christian H.M. Ketels
In "Tankers in Trouble," Stig Tenold looks at the experience of the Norwegian shipping industry during the 1970s and 1980s, specifically of those companies active in the tanker business. The review discusses some complementary insights that can be gained from applying... View Details
Keywords: Experience and Expertise; Framework; Management Analysis, Tools, and Techniques; Crisis Management; Perspective; Demand and Consumers; Industry Clusters; Shipping Industry; Norway
Ketels, Christian H.M. "Review of Stig Tenold's Tankers in Trouble." International Journal of Maritime History 21, no. 2 (December 2007): 407–411.
- 2021
- Working Paper
Impact Accounting for Product Use: A Framework and Industry-specific Models
By: George Serafeim and Katie Trinh
This handbook provides the first systematic attempt to generate a framework and industry-specific models for the measurement of impacts on customers and the environment from use of products and services, in monetary terms, that can then be reflected in financial... View Details
Keywords: Impact Measurement; Product Impact; Customer Welfare; Environment; ESG; Product; Customers; Well-being; Environmental Sustainability; Measurement and Metrics; Accounting; Financial Statements; Analysis; Framework
Serafeim, George, and Katie Trinh. "Impact Accounting for Product Use: A Framework and Industry-specific Models." Harvard Business School Working Paper, No. 21-141, June 2021.
- May 2017
- Case
CNS Worldwide
By: Robert J. Dolan and Karthik Easwar
CNS Worldwide has long been the market share leader in the IaaS cloud server market, yet it has remained unprofitable for years. Industry capacity utilization is low, and prices have declined over 70% over the last decade. CNS is considering withdrawing from the market... View Details
Dolan, Robert J., and Karthik Easwar. "CNS Worldwide." Harvard Business School Brief Case 917-531, May 2017.
- January 1990 (Revised September 1994)
- Case
Cray Research, Inc.: Preparing for the 1990s
By: Francis Aguilar
Describes the major changes Cray Research faced from 1985 (the time of the original case) to 1990. The dramatic decision to divide the company into two separate firms sets the stage for an analysis of the major strategic and organizational challenges facing senior... View Details
Keywords: Policy; Management Systems; Change Management; Technology Adoption; Business Units; Organizational Structure; Business Strategy; Management Teams; Growth and Development Strategy; Information Technology
Aguilar, Francis. "Cray Research, Inc.: Preparing for the 1990s." Harvard Business School Case 390-066, January 1990. (Revised September 1994.)
- June 2013
- Case
Comprosa
By: Jim Sharpe and Jose Luis Barbero
A Spanish manufacturer of packaging films has successfully returned to break even and is considering options to attain sustainable profitability. View Details
Keywords: Turnaround; Turnarounds; Distressed Debt; Private Equity; Cash Flow Analysis; Supplier Relationship; Supply Chain Management; Unions; Global Competitiveness; Leadership And Managing People; Sales Force Management; Sales Compensation; Insolvency and Bankruptcy; Global Strategy; Salesforce Management; Cash Flow; Chemical Industry; Chemical Industry; Spain
Sharpe, Jim, and Jose Luis Barbero. "Comprosa." Harvard Business School Case 813-177, June 2013.
- November 2014
- Article
The Global Agglomeration of Multinational Firms
By: Laura Alfaro and Maggie Xiaoyang Chen
The explosion of multinational activities in recent decades is rapidly transforming the global landscape of industrial production. But are the emerging clusters of multinational production the rule or the exception? What drives the offshore agglomeration of... View Details
Keywords: Agglomeration; Agglomeration Economies; Multinational Firms and Management; Manufacturing Industry
Alfaro, Laura, and Maggie Xiaoyang Chen. "The Global Agglomeration of Multinational Firms." Journal of International Economics 94, no. 2 (November 2014): 263–276. (Revised April 2014. Also NBER Working Paper Series, No. 15576. See Harvard Business School Working Paper, No. 10-043 for longer version.)
- November 1989 (Revised August 1994)
- Supplement
Du Pont's Titanium Dioxide Business (E)
Provides students the opportunity to track industry evolution over time, to explore the role that signaling may play in such evolution, and to construct and validate industry scenarios. View Details
Ghemawat, Pankaj. "Du Pont's Titanium Dioxide Business (E)." Harvard Business School Supplement 390-117, November 1989. (Revised August 1994.)