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- Faculty Publications (135)
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- All HBS Web (750)
- Faculty Publications (135)
- 14 Oct 2008
- Research & Ideas
Should You Bring Advertising Expertise In-House?
advertising services may be partially integrated in the sense that the in-house agency provides only a limited range of services—say, ad production and media placement—and an independent or outside agency is... View Details
Carl Laemmle
Laemmle, one of the most outstanding figures in Hollywood, created the “star” system that was to dominate American filmmaking. He consolidated independent studios and was responsible for the development of countless movie stars. Laemmle... View Details
Keywords: Entertainment & Broadcast Media
- 06 Aug 2013
- First Look
First Look: August 6
http://www.cengage.com/aushed/instructor.do?disciplinenumber=1028&product_isbn=9781133626701&courseid=MN05&codeid=2A3A&sortBy=copyrightYear&sortByShow=all August 2013 Journal of Financial Economics Accountability of View Details
Keywords: Anna Secino
- 06 Jul 2015
- News
Lights! Camera... Market!
In the 2013 independent feature film Beneath the Harvest Sky, two teenage boys struggle to find their future in a rural farming community in northern Maine. Set against the backdrop of the blue-potato farm that employs much of the town,... View Details
Adolph Zukor
Zukor independently built numerous theatres in major United States cities. Because of the popularity of these theatres, he began to invest heavily in movie production, convinced that big-name actors in large movies would be the future of... View Details
Keywords: Entertainment & Broadcast Media
- 11 Dec 2018
- Research & Ideas
Free Trade Needs Nurturing—and Other Lessons from History
incredibly complex. When a phone is designed in America and assembled in China with supplies from 30 other countries, where is it from? By trying to manage trade flows in any specific product through tariffs or barriers, you will affect... View Details
William S. Farish
Farish, who had established himself as one of the leading independent oilmen in Texas, joined with Standard Oil becoming head of the firm in 1937. Farish was one of Standard Oil’s leading authorities on new View Details
Keywords: Utilities & Energy
- 01 Sep 2004
- News
Hollywood Story
has a lot in common with film producing and screenwriting. “There is definitely something to be said for having the kind of training I had at Goldman,” says Epstein, who finished production in May on The Deal, a “global oil thriller” she... View Details
- 19 Sep 2012
- News
On a Sound Track
Skullcandy products are currently distributed in over 70 countries, a number that expands every month. So a major challenge for us is how to establish our brand in each local market. Good brands are globally consistent, but they’re... View Details
- Portrait Project
Anthony Terrizzi
browse through our prepared foods section to find expired products. I was instructed to peel the “sell-by” stickers off the products and replace them with fresh stickers so we didn’t have to throw away the food. I blindly complied, like... View Details
- 15 Dec 2008
- Research & Ideas
The Surprisingly Successful Marriages of Multinationals and Social Brands
arrangements from the perspective of the "elephants"? A: Most successful large companies excel at business planning, allocation of capital, and execution. Many are also good at product innovation in the small, continuous... View Details
- Fast Answer
Careers, associations and events: medical devices
medical devices, diagnostic products and health information systems. Active members include medical technology firms worldwide. Massachusetts Medical Device Industry Council (MassMEDIC): Medical device manufacturers and related companies... View Details
- 15 Apr 2002
- Research & Ideas
In the Virtual Dressing Room Returns Are A Real Problem
Many distinctive aspects of the textile and apparel industries present challenges to implementing electronic commerce. First, and perhaps most important, is the difficulty of accurately characterizing the product online. Many of the... View Details
- 22 Sep 2020
- Research & Ideas
Recessions Push Some Entrepreneurs to Launch Too Soon
any of these factors presents a tough puzzle for any researcher to crack. Silverthorne: You’ve just started at HBS. What does your research agenda look like for the next few years? Roche: And what an odd time to start!? Much of my research so far has examined the View Details
Keywords: by Sean Silverthorne
- Fast Answer
Patent search: The use of component in Espacenet and Patentscope databases
analysis and network analysis Description Targeted problem, prior art, inventive idea, and embodiments Obtaining technical disclosure, conducting a keyword search and/or text mining to determining semantic concepts and similarity among patents Claims... View Details
- 30 Aug 2006
- Op-Ed
The Compensation Game
Confronting greater media scrutiny and an ever-increasing number of shareholder resolutions focusing on executive pay, Corporate America continues to support current pay practices as a product of "the market." Not too long ago,... View Details
Keywords: by Lucian Bebchuk & Rakesh Khurana
- 19 Nov 2001
- Research & Ideas
Alfred Chandler on the Electronic Century
public use—major new products of either consumer electronics or computer hardware with their essential software technologies. In the United States, no enterprise had the capability to commercialize new consumer electronics technologies.... View Details
- 25 Aug 2022
- News
Hair Today
product for independent stylists to manage orders, payments, and shipments, and will soon introduce a microloan product. With a Series A fundraise to come, Winters hopes to increase Upgrade’s market share,... View Details
- 25 Sep 2000
- Research & Ideas
More Than the Sum of Its Parts: The Impact of Modularity on the Computer Industry
specialized groups working independently of one another. The 'modules' could then be connected and (in theory at least) would function seamlessly, as long as they conformed to a predetermined set of design rules." In addition, module... View Details
- 15 Jul 2019
- Blog Post
Exploring the World of Electric Adventure Vehicles
not only graduate school at HBS—but also a summer 2019 retail strategy internship with Ford- and Amazon-backed electric car startup, Rivian Automotive. Founded in 2009, Rivian is an independent American automaker that develops electric... View Details