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Publications

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      • Faculty Publications  (418)

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      • January 2009 (Revised May 2011)
      • Case

      China Mobile's Rural Communications Strategy

      By: William C. Kirby, F. Warren McFarlan, G.A. Donovan and Tracy Manty
      China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly... View Details
      Keywords: Communication Technology; Mobile and Wireless Technology; Investment; Rural Scope; Strategy; Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Telecommunications Industry; China
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      Kirby, William C., F. Warren McFarlan, G.A. Donovan, and Tracy Manty. "China Mobile's Rural Communications Strategy." Harvard Business School Case 309-034, January 2009. (Revised May 2011.)
      • December 2008
      • Article

      Style Investing and Institutional Investors

      By: Kenneth A. Froot and Melvyn Teo
      This paper explores institutional investors' trades in stocks grouped by style and the relationship of these trades with equity market returns. It aggregates transactions drawn from a large universe of approximately $6 trillion of institutional funds. To analyze style... View Details
      Keywords: Forecasting and Prediction; Behavioral Finance; Stocks; Investment Return; Market Transactions; Performance Expectations; Personal Characteristics; Financial Services Industry
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      Froot, Kenneth A., and Melvyn Teo. "Style Investing and Institutional Investors." Journal of Financial and Quantitative Analysis 43, no. 4 (December 2008): 883–906. (Revised from: Equity Style Returns and Institutional Investor Flows, Harvard Business School Working Paper No. 04-048, June 2004.)
      • September 2008 (Revised June 2010)
      • Case

      Hearts On Fire - Brand Development Manager

      By: Frank V. Cespedes and Benson P. Shapiro
      Hearts On Fire, a successful branded diamond producer, established the position of Brand Development Manager (BDM) to build the company's presence, sales, and relationships with its retail customers. After one year, the CEO, CFO and President must evaluate the impact... View Details
      Keywords: Customer Focus and Relationships; Investment Return; Brands and Branding; Marketing Strategy; Business Processes; Salesforce Management; Business Strategy
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      Cespedes, Frank V., and Benson P. Shapiro. "Hearts On Fire - Brand Development Manager." Harvard Business School Case 709-436, September 2008. (Revised June 2010.)
      • September 2008
      • Article

      Firm Heterogeneity and Credit Risk Diversification

      By: Samuel G. Hanson, M. Hashem Pesaran and Til Schuermann
      This paper examines the impact of neglected heterogeneity on credit risk. We show that neglecting heterogeneity in firm returns and/or default thresholds leads to under estimation of expected losses (EL), and its effect on portfolio risk is ambiguous. Once EL is... View Details
      Keywords: Volatility; Credit; Investment Return; Outcome or Result; Risk and Uncertainty; Loss; Diversification; Complexity; United States
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      Hanson, Samuel G., M. Hashem Pesaran, and Til Schuermann. "Firm Heterogeneity and Credit Risk Diversification." Journal of Empirical Finance 15, no. 4 (September 2008): 583–612.
      • 2008
      • Chapter

      Allocating Marketing Resources

      By: Sunil Gupta and Thomas J. Steenburgh

      Companies spend billions of dollars on marketing every year because it is essential to organic growth. Given these large investments, marketing managers have the responsibility to optimally allocate resources and to demonstrate that their investments generate... View Details

      Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
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      Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." In Marketing Mix Decisions: New Perspectives and Practices, edited by Roger A. Kerin and Rob O'Regan. Chicago, IL: American Marketing Association, 2008.
      • 2008
      • Working Paper

      The Future of Social Enterprise

      By: V. Kasturi Rangan, Herman B. Leonard and Susan McDonald

      The Future of Social Enterprise considers the confluence of forces that is shaping the field of social enterprise, changing the way that funders, practitioners, scholars, and organizations measure performance. We trace a growing pool of potential funding sources to... View Details

      Keywords: Social Entrepreneurship; Investment; Philanthropy and Charitable Giving; Performance Effectiveness; Social Enterprise; Consolidation; Value
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      Rangan, V. Kasturi, Herman B. Leonard, and Susan McDonald. "The Future of Social Enterprise." Harvard Business School Working Paper, No. 08-103, June 2008.
      • May 2008 (Revised March 2009)
      • Case

      SKS Microfinance

      By: Shawn A. Cole and Theresa Chen
      Vikram Akula, CEO of SKS Microfinance, seeks a venture capital investment to fund his firm. SKS, one of the largest and fastest growing microfinance institutions in India, is a profitable, for-profit institution with a social mission. In what is one of the first... View Details
      Keywords: For-Profit Firms; Venture Capital; Microfinance; Corporate Social Responsibility and Impact; Valuation; Financial Services Industry; India
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      Cole, Shawn A., and Theresa Chen. "SKS Microfinance." Harvard Business School Case 208-137, May 2008. (Revised March 2009.)
      • May 2008
      • Article

      Regulation and Bonding: The Sarbanes-Oxley Act and the Flow of International Listings

      By: Suraj Srinivasan and Joseph Piotroski
      In this paper, we examine the economic impact of the Sarbanes-Oxley Act (SOX) by analyzing foreign listing behavior onto U.S. and U.K. stock exchanges before and after the enactment of the Act in 2002. Using a sample of all listing events onto U.S. and U.K. exchanges... View Details
      Keywords: Decision Choices and Conditions; Stocks; Government Legislation; Market Transactions; Motivation and Incentives; United Kingdom; United States
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      Srinivasan, Suraj, and Joseph Piotroski. "Regulation and Bonding: The Sarbanes-Oxley Act and the Flow of International Listings." Journal of Accounting Research 46, no. 2 (May 2008).
      • Second Quarter 2008
      • Article

      How Does Investor Sentiment Affect the Cross-Section of Returns

      By: Malcolm Baker, Johnathan Wang and Jeffrey Wurgler
      Broad waves of investor sentiment should have larger impacts on securities that are more difficult to value and to arbitrage. Consistent with this intuition, we find that when an index of investor sentiment takes low values, small, young, high volatility,... View Details
      Keywords: Volatility; Behavioral Finance; Stocks; Investment; Investment Return; Attitudes
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      Baker, Malcolm, Johnathan Wang, and Jeffrey Wurgler. "How Does Investor Sentiment Affect the Cross-Section of Returns." Journal of Investment Management 6, no. 2 (Second Quarter 2008): 57–72.
      • 2008
      • Casebook

      The Rules of Globalization: Case Book

      By: Rawi Abdelal
      This is a book about the politics of the global economy — about how firms prosper by understanding those politics, or fail by misunderstanding them. Understanding the politics of globalization may once have been a luxury; it is now, for most high-level managers, simply... View Details
      Keywords: Trade; International Finance; Globalized Economies and Regions; Governing Rules, Regulations, and Reforms; Policy; Government and Politics; Business and Government Relations
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      Abdelal, Rawi, ed. The Rules of Globalization: Case Book. Singapore: World Scientific Publishing, 2008.
      • 2008
      • Working Paper

      Allocating Marketing Resources

      By: Sunil Gupta and Thomas J. Steenburgh
      Marketing is essential for the organic growth of a company. Not surprisingly, firms spend billions of dollars on marketing. Given these large investments, marketing managers have the responsibility to optimally allocate these resources and demonstrate that these... View Details
      Keywords: Investment Return; Resource Allocation; Marketing; Demand and Consumers; Mathematical Methods
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      Gupta, Sunil, and Thomas J. Steenburgh. "Allocating Marketing Resources." Harvard Business School Working Paper, No. 08-069, February 2008.
      • January 2008
      • Article

      How to Change the World

      By: Howard H. Stevenson
      Alan Wilson has a decision to make. The CEO of his company, Grepter, wants him to relocate to Zurich, where he can gain valuable experience for a rise to the top. Karl, his best friend, hopes to lure him to a hedge fund that promises big money fast. Shiori, an enticing... View Details
      Keywords: Decision Choices and Conditions; Values and Beliefs; Compensation and Benefits; Personal Development and Career; Power and Influence
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      Stevenson, Howard H. "How to Change the World." Special Issue on HBS Centennial. Harvard Business Review 86, no. 1 (January 2008).
      • 2008
      • Chapter

      The Importance of Default Options for Retirement Saving Outcomes: Evidence from the United States

      By: John Beshears, James J. Choi, David Laibson and Brigitte C. Madrian
      This paper summarizes the empirical evidence on how defaults impact retirement savings outcomes. After outlining the salient features of the various sources of retirement income in the U.S., the paper presents the empirical evidence on how defaults impact retirement... View Details
      Keywords: Saving; Financial Condition; Retirement; Investment Funds; Microeconomics; Outcome or Result; Government and Politics; Financial Institutions; Macroeconomics; United States
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      Beshears, John, James J. Choi, David Laibson, and Brigitte C. Madrian. "The Importance of Default Options for Retirement Saving Outcomes: Evidence from the United States." In Lessons from Pension Reform in the Americas, edited by Stephen J. Kay and Tapen Sinha, 59–87. Oxford: Oxford University Press, 2008.
      • January 2008
      • Article

      Venture Capital Investment Cycles: The Impact of Public Markets

      By: Paul Gompers, Anna Kovner, Josh Lerner and David Scharfstein
      It is well documented that the venture capital industry is highly volatile and that much of this volatility is associated with shifting valuations and activity in public equity markets. This paper examines how changes in public market signals affected venture capital... View Details
      Keywords: Market Cycles; Venture Capital; Investment; Experience and Expertise; Public Equity; Volatility; Financial Services Industry
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      Gompers, Paul, Anna Kovner, Josh Lerner, and David Scharfstein. "Venture Capital Investment Cycles: The Impact of Public Markets." Journal of Financial Economics 87, no. 1 (January 2008): 1–23. (Earlier versions distributed as National Bureau of Economic Research Working Paper No. 11385.)
      • November 2007
      • Case

      The 1995 Release of the Institutional Investor Research Report: The Impact of New Information

      By: Boris Groysberg, Nitin Nohria and Derek Haas
      In 1995, Institutional Investor magazine began selling a complete ranking of the best equity research analysts. This report allowed research firms to assess the relative quality of each analyst across the industry, and this enabled firms to know nearly as much about... View Details
      Keywords: Talent and Talent Management; Investment Banking; Retention; Selection and Staffing; Reports; Knowledge Use and Leverage; Performance Evaluation; Banking Industry
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      Groysberg, Boris, Nitin Nohria, and Derek Haas. "The 1995 Release of the Institutional Investor Research Report: The Impact of New Information." Harvard Business School Case 408-061, November 2007.
      • Fourth Quarter 2007
      • Article

      Contingent Claims Approach to Measuring and Managing Sovereign Credit Risk

      By: Dale . F. Gray, Robert C. Merton and Zvi Bodie
      This paper proposes a new approach to measure, analyze, and manage sovereign risk based on the theory and practice of modern contingent claims analysis (CCA). The paper provides a new framework for adapting the CCA model to the sovereign balance sheet in a way that can... View Details
      Keywords: Credit; Investment; Sovereign Finance; Risk Management; Emerging Markets; Market Transactions; Mathematical Methods; Valuation
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      Gray, Dale . F., Robert C. Merton, and Zvi Bodie. "Contingent Claims Approach to Measuring and Managing Sovereign Credit Risk." Special Issue on Credit Analysis. Journal of Investment Management 5, no. 4 (Fourth Quarter 2007): 5–28.
      • October 2007
      • Article

      The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market

      By: Anita Elberse and Bharat N. Anand
      One of the most visible and publicized trends in the movie industry is the escalation in movie advertising expenditures over time. Yet, the returns to movie advertising are poorly understood. The main reason is that disentangling the causal effect of advertising on... View Details
      Keywords: Advertising; Stocks; Investment Return; Price; Revenue; Quality; Mathematical Methods; Motion Pictures and Video Industry
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      Elberse, Anita, and Bharat N. Anand. "The Effectiveness of Pre-Release Advertising for Motion Pictures: An Empirical Investigation Using a Simulated Market." Information Economics and Policy 19, nos. 3-4 (October 2007): 319–343. (Special Issue on Economics of the Media.)
      • October 2007
      • Article

      The Power of Stars: Do Star Actors Drive the Success of Movies?

      By: Anita Elberse
      Is the involvement of star actors critical to the success of motion pictures? Film studios, which they regularly pay multimillion-dollar fees to star actors, seem driven by that belief. I shed light on the returns on this investment using an event study that considers... View Details
      Keywords: Talent and Talent Management; Film Entertainment; Investment Return; Revenue; Compensation and Benefits; Resource Allocation; Success; Motion Pictures and Video Industry
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      Elberse, Anita. "The Power of Stars: Do Star Actors Drive the Success of Movies?" Journal of Marketing 71, no. 4 (October 2007): 102–120. (Featured in HBS Working Knowledge.)
      • 2007
      • Working Paper

      The Impact of Shareholder Activism on Financial Reporting and Compensation: The Case of Employee Stock Options Expensing

      By: Fabrizio Ferri and Tatiana Sandino
      In this paper we examine the economic consequences of over 150 shareholder proposals to expense employee stock options (ESO) submitted during the proxy seasons of 2003 and 2004–the first case where the SEC has allowed an accounting matter to be subject to an advisory... View Details
      Keywords: Executive Compensation; Financial Reporting; Employee Stock Ownership Plan; Corporate Governance; Investment Activism; Business and Shareholder Relations
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      Ferri, Fabrizio, and Tatiana Sandino. "The Impact of Shareholder Activism on Financial Reporting and Compensation: The Case of Employee Stock Options Expensing." Harvard Business School Working Paper, No. 08-022, September 2007.
      • August 2007 (Revised April 2012)
      • Technical Note

      Technical Note on Financial Leverage in Real Estate

      By: Charles F. Wu and Arthur I Segel
      Demonstrates the accelerating impact of leverage on returns under differing scenarios of property performance. The performance scenarios represent two points in time: the inception of the investment and the liquidation. View Details
      Keywords: Property; Investment; Real Estate Industry
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      Wu, Charles F., and Arthur I Segel. "Technical Note on Financial Leverage in Real Estate." Harvard Business School Technical Note 208-041, August 2007. (Revised April 2012.)
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