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  • 15 Aug 2006
  • First Look

First Look: August 15, 2006

Authors:Michael J. Roberts, Howard H. Stevenson, William A. Sahlman, Paul W. Marshall, and Richard G. Hamermesh, eds. Publication:New York: McGraw-Hill/Irwin, 2006 Abstract New Business Ventures and the Entrepreneur, 6th edition, is a... View Details
Keywords: Sean Silverthorne
  • 2008
  • Book

Introduction to Statistical Decision Theory

By: John W. Pratt, Howard Raiffa and Robert Schlaifer
Citation
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Pratt, John W., Howard Raiffa, and Robert Schlaifer. Introduction to Statistical Decision Theory. Paperback ed. MIT Press, 2008.
  • 1995
  • Book

Introduction to Statistical Decision Theory

By: John W. Pratt, Howard Raiffa and Robert Schlaifer
Keywords: Mathematical Methods; Decision Making; Theory
Citation
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Pratt, John W., Howard Raiffa, and Robert Schlaifer. Introduction to Statistical Decision Theory. MIT Press, 1995.
  • 07 Aug 2018
  • First Look

New Research and Ideas, August 8, 2018

recollection of how Howard revolutionized the field of negotiation and how those insights are now affecting broader areas of the social science. Raiffa received the 1999 Lifetime Achievement Award from the International Association for... View Details
Keywords: by Sean Silverthorne
  • 16 Apr 2001
  • Research & Ideas

Brand Power from Wedgwood to Dell: Part One

Heinz, of the famous food company; Marshall Field, the Chicago retailer; Estée Lauder, who created one of the largest cosmetics companies in the world; Howard Schultz, of Starbucks Coffee Company; and Michael Dell, of Dell Computer... View Details
Keywords: by Martha Lagace
  • January 2006
  • Article

The Hidden Traps in Decision Making

By: Howard Raiffa, John S. Hammond and Ralph L. Keeney
Keywords: Decision Making
Citation
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Raiffa, Howard, John S. Hammond, and Ralph L. Keeney. "The Hidden Traps in Decision Making." HBR Classic. Harvard Business Review 84, no. 1 (January 2006).
  • 05 Sep 2012
  • What Do You Think?

Will Business Management Save US Health Care?

the background? How will change be achieved? What could go wrong? Will management save US health care? What do you think? To Read More: Atul Gawande, Big Med, The New Yorker, August 13 & 20, 2012, pp. 52-63. Paul C. Weiler, Howard W.... View Details
Keywords: by Jim Heskett; Health
  • November 2002 (Revised November 2005)
  • Case

MontGras: Export Strategy for a Chilean Winery

By: David J. Arnold, Howard H. Stevenson and Alexandra de Royere
MontGras, a medium-sized Chilean winery, has to formulate an export strategy. It has to decide whether to emphasize the U.S. or U.K. markets, which also offer different positioning and pricing proposals. It has twice failed to penetrate the U.S. market because... View Details
Keywords: Decision Choices and Conditions; Cost Management; Global Strategy; Growth and Development Strategy; Marketing Strategy; Product Positioning; Business and Stakeholder Relations; Business Strategy; Valuation
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Arnold, David J., Howard H. Stevenson, and Alexandra de Royere. "MontGras: Export Strategy for a Chilean Winery." Harvard Business School Case 503-044, November 2002. (Revised November 2005.)
  • November 1994 (Revised January 1995)
  • Case

Wheeling and Dealing: The Zirconia GT

By: Howard Raiffa, James K. Sebenius, Craig Best and Scot Melland
A personal negotiation episode in purchasing a car is presented. Tactics and strategies commonly encountered by car buyers and car salespeople are illustrated. View Details
Keywords: Debates; Negotiation Tactics; Sales; Strategy
Citation
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Raiffa, Howard, James K. Sebenius, Craig Best, and Scot Melland. "Wheeling and Dealing: The Zirconia GT." Harvard Business School Case 895-013, November 1994. (Revised January 1995.)
  • 11 Feb 2008
  • Research & Ideas

Does Democracy Need a Marketing Manager?

contributions. For example, on the liberal side of the spectrum, you have Democracy for America, founded by Howard Dean, and also Moveon.org. However, online enthusiasm does not necessarily translate into the superior on-the-ground... View Details
Keywords: by Sean Silverthorne
  • 16 Apr 2001
  • Research & Ideas

Depression or Euphoria? Navigating the Market’s Mood Swings

The financial field may be permanently changed by the explosive ups and downs of the tech sector, but old standards of quality and planning will still make or break new businesses, HBS professor Howard H. Stevenson said. In his keynote... View Details
Keywords: by Carrie Levine
  • 17 Jan 2017
  • First Look

First Look at New Research: January 17

https://www.hbs.edu/faculty/Pages/item.aspx?num=52103 forthcoming Negotiation Journal Learning from Howard Raiffa: Interpersonal, Intellectual, and Institutional Nuggets By: Sebenius, James K. Abstract—Rightly known as the “father of... View Details
Keywords: Sean Silverthorne
  • 01 Aug 2008
  • What Do You Think?

Has the Time Come for “Stretch” in Management?

Yet others viewed it as a means of getting more for less out of people, something to be tried when other approaches don't work. Howard Esbin likens it to "strategic scenario planning or futurism. The more one is able to ask 'what if'... View Details
Keywords: by Jim Heskett
  • 08 Oct 2014
  • Research & Ideas

Who Is the Chief Sustainability Officer?

than biting off more than they can chew at once. And they should keep in mind that sustainability goals will change over time. Edelman says his approach is "evolutionary, not revolutionary." IKEA CSO Steve Howard says, "You... View Details
Keywords: by Dina Gerdeman; Manufacturing
  • 29 Nov 2006
  • Research & Ideas

Rich or Royal: What Do Founders Want?

working definition of entrepreneurship is Howard Stevenson's assertion that entrepreneurship is "the pursuit of opportunity beyond the resources controlled." If this is correct, then most entrepreneurs, after figuring out what... View Details
Keywords: by Sarah Jane Gilbert; Financial Services
  • 05 Feb 2009
  • Research & Ideas

In Praise of Marketing

among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work. Marketing is an... View Details
Keywords: by John Quelch; Advertising
  • April 2009 (Revised January 2015)
  • Case

Dr. Benjamin Hooks and Children's Health Forum

By: Rosabeth Moss Kanter, Charles J. Ogletree Jr, Howard Koh, Abbye Atkinson, Carmel Salhi and Aldo Sesia
"Dr. Benjamin Hooks and Children's Health Forum" charts the many different career paths of Hooks, a civil rights activist and pioneer. Hooks' positions ranged from lawyer, judge, preacher, entrepreneur to the first African American commissioner of the Federal... View Details
Keywords: Decision Choices and Conditions; Health Care and Treatment; Leadership; Corporate Social Responsibility and Impact; Personal Development and Career; Nonprofit Organizations; Social Issues
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Kanter, Rosabeth Moss, Charles J. Ogletree Jr, Howard Koh, Abbye Atkinson, Carmel Salhi, and Aldo Sesia. "Dr. Benjamin Hooks and Children's Health Forum." Harvard Business School Case 309-111, April 2009. (Revised January 2015.)
  • 20 Mar 2007
  • First Look

First Look: March 20, 2007

Authors:Jane Wei-Skillern, James Austin, Herman Leonard, and Howard Stevenson Publication:Sage Publications, forthcoming Abstract Written for students and practitioners, this unique text, with Harvard cases, provides analysis and... View Details
Keywords: Martha Lagace
  • 19 Jan 2022
  • In Practice

7 Trends to Watch in 2022

As 2022 gets underway we asked our faculty to highlight some trends worth watching in the coming year. Ariel Stern: A new future for digital health care While 2020 and 2021 were years of rapid innovation and deployment of new health care technologies and delivery... View Details
Keywords: by HBS News
  • 30 Oct 2005
  • Research & Ideas

Tuning Jobs to Fit Your Company

subordinates to become entrepreneurs. In fact, entrepreneurship has been defined (by Howard H. Stevenson and J. Carlos Jarillo) as "the process by which individuals—either on their own or inside organizations—pursue opportunities... View Details
Keywords: by Robert Simons
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