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  • Web

The Art of American Advertising: 1865 - 1910

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising 1865 - 1910 National Markets Advertising Products Trade Catalogs Trade... View Details
  • 26 Nov 2007
  • Research & Ideas

Best Practices of Global Innovators

firm to master all these skills, let alone house them under one roof. Second, a pool of low-cost yet highly skilled labor has emerged in developing countries, creating incentives to substitute these for... View Details
Keywords: by Sean Silverthorne
  • 05 Jul 2023
  • News

GCC Alumni Celebrate Grand Opening of New Club Center

Lootah says The House will be more than a place to meet; it will be a think tank fostering the exchange of cutting-edge ideas that will positively impact the region. "The House... View Details
Keywords: Margie Kelley
  • Web

The Challenge of Color - The High Art of Photographic Advertising - Baker Library | Bloomberg Center

20th Century Black and White Papers.” Notes on Photographs. George Eastman House website: http://notesonphotographs.eastmanhouse.org/index.php?title=Messier,_Paul._20th_Century_Black_and_White_Papers . Paul Messier, personal interview,... View Details
  • 2013
  • Article

Logic Pluralism, Organizational Design, and Practice Adoption: The Structural Embeddedness of CSR Programs

By: Mary Ann Glynn and Ryan Raffaelli
The institutional logics perspective highlights how organizations are embedded within broader systems of meaning and how this embeddedness activates salient institutional logics in organizations that can enable or constrain organizational decisions, practices, and... View Details
Keywords: Organizational Design; Management Practices and Processes; Corporate Social Responsibility and Impact
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  • June 2016
  • Article

Vaccination Rates Are Associated with Functional Proximity but Not Base Proximity of Vaccination Clinics

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn I. Reynolds
Background: Routine annual influenza vaccinations are recommended for persons 6 months of age and older, but less than half of U.S. adults get vaccinated. Many employers offer employees free influenza vaccinations at workplace clinics, but even then take-up is... View Details
Keywords: Geographic Location; Employees; Health Care and Treatment
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  • 26 Oct 2017
  • Research Event

In an Era of 'Fake News,' What is the Future of Advertising and Publishing?

White House popularized the term “fake news,” the influence of social media advertising and online publishing requires serious reexamination. That began to happen October 24 at the The Future View Details
Keywords: by Jen Deaderick; Media & Broadcasting; Journalism & News
  • 08 May 2024
  • News

Michael Bloomberg (MBA 1966) Awarded Medal of Freedom

Michael Bloomberg (MBA 1966) was one of 19 people awarded the Presidential Medal of Freedom at the White House on May 2. “From finance to media to philanthropy, Michael... View Details
  • 22 Sep 2017
  • News

The Epicenter of Miami’s Vice

[LAUGHS] You know? You're having Nancy Reagan and George Bush travel the country and telling you that there's a war on drugs. I just remember my one experience with it was I was fishing with my cousin at her house on Biscayne Bay sometime... View Details
  • 12 May 2023
  • Blog Post

Independent Project: The Rise of Electric Heat Pumps

How do you assess the viability of a heat pump? Through an Independent Project with Professor George Serafeim, Meghavi Talati (MBA 2023) set out to develop a tool to help the average consumer navigate this decision. The Rise View Details
  • 06 Feb 2014
  • Research & Ideas

The Art of American Advertising

Card. Photo: Bates Trade Card Collection, Harvard Business School "The challenges that marketers faced as the United States grew into a national market because of changes in transportation and... View Details
Keywords: by Carmen Nobel; Advertising
  • 11 Aug 2014
  • HBS Case

The Business of Behavioral Economics

information on the amount of time they used the walk stations (according to a card swipe upon use); others were sent information on how much they and another random coworker used them; others were sent... View Details
Keywords: by Michael Blanding; Food & Beverage; Health
  • August 2018
  • Supplement

Garanti Payment Systems: Digital Transformation Strategy (B)

By: Shelle M. Santana and Esel Çekin
Supplements the (A) case. Işıl Akdemir Evlioğlu, executive vice president of marketing at Garanti Payment Systems (GPS), a subsidiary of Garanti Bank, is grappling with three questions. First, should GPS create its own mobile app for credit card customers or leverage... View Details
Keywords: Loyalty Programs; Campaign Management; Campaign Enrollment; Branding; Customer Acquisition; Regulations; Regulatory Changes; Bank; Retail Bank; Banking; Payment Systems; Installment; Mobile App; Call Center; Data Analytics; Digital; Technology; Banks and Banking; Business Subsidiaries; Mobile and Wireless Technology; Credit Cards; Brands and Branding; Governing Rules, Regulations, and Reforms; Decision Choices and Conditions; Digital Transformation
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  • 22 Jan 2020
  • News

What Are the Best Personal Loans?

  • 16 Feb 2018
  • Blog Post

Out of PE, Into Africa

estates attorney, she has clients and partners to answer to, and as a mom, she worried about the kids’ safety. We both worried about our house and finances. It all seemed a little crazy. Despite the challenges, I was able to convince the... View Details
  • 03 Feb 2016
  • Research & Ideas

The State of Customer Service Leadership

example, that company would not be selling a “lifestyle” so successfully on a global basis today to its customer base of students, younger singles, and married couples moving into their first apartment or View Details
Keywords: by Jim Aisner; Retail
  • 12 Sep 2011
  • Research & Ideas

The Untold Story of ‘Green’ Entrepreneurs

In the 1920s, on pitch black nights in rural eastern Montana, the farmhouse owned by the parents of brothers Marcellus and Joe Jacobs stood out for one reason: it had light, although located far from power lines and gasoline supplies. It... View Details
Keywords: by Sean Silverthorne
  • 01 Mar 2008
  • News

“A National System of Income Supplementation”

and economic inequality http://historymatters.gmu.edu/d/6545/. The so-called Kerner Report, warning that the United States was in danger of becoming two “separate but unequal” societies, recommended federal initiatives to boost education,... View Details
Keywords: Educational Support Services; Educational Services
  • 07 Apr 2017
  • News

Transforming the “Misery Towns” of Buenos Aires

When economist Horacio Rodríguez Larreta (MBA 1993) was elected mayor of Argentina’s capital in 2015, he promised to address conditions in the city’s slums, which house about a quarter million View Details
Keywords: Administration of Housing Programs, Urban Planning, and Community Development; Administration of Housing Programs, Urban Planning, and Community Development
  • 01 Dec 1998
  • News

Managing the Business of Life

card company that was licensed to use Disney images, and for the next three years she stayed put in Paris. With the help of a nanny, Dodi says she balanced work and family quite well, settling into the... View Details