Publications

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Continuity of Strategic Direction - Institute For Strategy And Competitiveness

a strategic position involves making the company’s activities more distinctive, strengthening fit, and communicating the strategy better to those customers who should value it—not chasing after “easy” growth... View Details

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Online Digital Marketing Strategy Course | HBS Online

This course is part of the Marketing track. Introduction to Digital Marketing Strategy LIMITED TIME ONLY Extra learning at no extra cost. Enroll now and unlock a GenAI Bonus Bundle featuring complimentary lessons on AI fundamentals.... View Details

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AllWorld Network - Institute For Strategy And Competitiveness

founded in 2011. The organization’s mission is make visible the scalable growth entrepreneurs of the emerging world, creating the largest information system and network of growth entrepreneurs. Expanding the... View Details

February 2007 (Revised November 2011)
Case

Esquel Group: Integrating Business Strategy and Corporate Social Responsibility

By: F. Warren McFarlan, William C. Kirby and Tracy Manty

Focuses on the experience of China's largest shirt manufacturer in managing various aspects of government relations in China. Identifies a wide variety of social initiatives it has undertaken. View Details

Keywords: Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Apparel and Accessories Industry; Manufacturing Industry; China

13 Feb 2025
Blog Post

IFC India 2025: The Coal Dichotomy: Balancing Economic Growth and Decarbonization in India

across the country. The Coal Dichotomy: Balancing Economic Growth and Decarbonization in India When you hear the phrase “coal-fired power plant,” what images come to mind? Smokestacks and plumes of soot? Coal dust and blackened equipment?... View Details

22 Nov 2022
Blog Post

Alumni Leaders on Decarbonization Strategies for Combatting Climate Change

have ever seen. Within two months of the signing of the bill, we had committed to opening our first factory in the US and we are close on our second. All of our major growth plans are around renewables. We just can’t move fast enough. My... View Details

November 2017 (Revised November 2021)
Case

Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy

By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman

The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,... View Details

October 2016 (Revised November 2016)
Case

DO & CO: Gourmet Entertainment

By: Juan Alcácer and Esel Çekin

This case is about a global catering, restaurant, and hospitality company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline... View Details

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Cases & Teaching Notes - Institute For Strategy And Competitiveness

Clinic: Growth Strategy 2015 by Michael E. Porter and Elizabeth O. Teisberg The Cleveland Clinic's health care services are internationally renowned for quality. In 2008, The Clinic began to restructure the... View Details

December 1998 (Revised July 2000)
Case

Implementing Strategies for Mobile Telephony: The Cases of BellSouth and U S WEST

By: Clayton M. Christensen

Recounts how BellSouth and US WEST developed and implemented their strategies for becoming major players in the mobile telephony business. Shows how initial success at BellSouth attracted more resources and aggressive investment, while initial failures at US WEST... View Details

Keywords: Investment; Growth and Development Strategy; Resource Allocation; Outcome or Result; Opportunities; Expansion; Mobile Technology; Communications Industry

2008
Report

State of the Region Report 2008: Sustaining Growth at the Top of Europe

By: Christian H.M. Ketels

The 2008 State of the Region Report is the fifth edition in this series of annual evaluations of competitiveness and cooperation across the Baltic Sea Region. The Report is organized into three parts: Part A of the Report describes the economic, political, and... View Details

Keywords: International Relations; Performance Evaluation; Competitive Strategy; Competitive Advantage; Cooperation; Baltic Countries; European Union

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March 7, 2024
Article

Integrating Digital Tools into Every Stage of Your Sales Strategy

By: Frank V. Cespedes and Georg Krentzel

In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that... View Details

Keywords: Sales Management; Digital Tools; Sales; Marketing Channels; Technology Adoption; Brands and Branding

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Web

Antitrust & Competition Policy - Institute For Strategy And Competitiveness

and new ideas—drive growth in productivity. Antitrust policy, however, remains focused on static goals. While the need for a vigorous antitrust policy is greater than ever, antitrust authorities must use new approaches to evaluating the... View Details

January 2019 (Revised October 2019)
Case

Rural Taobao: Alibaba's Expansion into Rural E-Commerce

By: Tarun Khanna, Ryan Allen, Adam Frost and Wesley Koo

Alibaba's Rural Taobao initiative had been launched in 2014 as a public service initiative to increase e-commerce adoption in China’s remote rural areas. In the first two iterations of the initiative, dubbed “1.0” and “2.0,” Alibaba had partnered with local businesses... View Details

Keywords: Strategy; Business Growth; Ecommerce; Corporate Social Responsibility; Business And Government; Emerging Market; Digital Platforms; Internet and the Web; Emerging Markets; Rural Scope; Growth and Development Strategy; Competitive Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Decision Making; E-commerce; China

July 2021
Article

Outsourcing Tasks Online: Matching Supply and Demand on Peer-to-Peer Internet Platforms

By: Zoë Cullen and Chiara Farronato

We study the growth of online peer-to-peer markets. Using data from TaskRabbit, an expanding marketplace for domestic tasks at the time of our study, we show that growth varies considerably across cities. To disentangle the potential drivers of growth, we look... View Details

Keywords: Two-sided Market; Two-sided Platforms; Peer-to-peer Markets; Platform Strategy; Sharing Economy; Platform Growth; Internet and the Web; Digital Platforms; Strategy; Market Design; Network Effects

August 2019
Case

Simón Cohen at Henco: Sustaining 'High Performance, Happy People'

By: Francesca Gino, Jeff Steiner, Arianna Camacho and Paul Green

Simón Cohen—Founder of Henco Logistics—transformed a small Mexican logistics company into a major player within the industry. Cohen credits the firm’s focus on employee happiness as the key ingredient to its success, an approach he developed following a personal... View Details

Keywords: Work/life Balance; Growth Strategy; Corporate Culture; Motivation; Values; Authentic Leadership Development; Leadership; Personal Development and Career; Motivation and Incentives; Values and Beliefs; Service Operations; Organizational Culture; Growth and Development Strategy; Service Industry

November 2012 (Revised January 2013)
Case

SANY: Going Global

By: Rajiv Lal, Stefan Lippert, Nancy Hua Dai and Di Deng

April 17, 2012, was a special day for SANY Group and for its founder Liang Wen'gen. Headquartered in Changsha, SANY Group had transformed itself in two decades from a small welding material factory in 1989 to a leading global construction equipment manufacturer with 5... View Details

Keywords: China; Expansion; Business Growth; Heavy Industry; Strategy Development; Globalization; Growth and Development; Emerging Markets; Strategy; Construction Industry; Manufacturing Industry; Industrial Products Industry; Asia; China; Europe; Germany; India; North and Central America; South America

September 2016 (Revised February 2017)
Case

Angie's List: Ratings Pioneer Turns 20

By: Robert J. Dolan and Ayelet Israeli

In 1995, before people “googled” or “yelped,” Angela Hicks (HBS, 2000) was establishing her Angie’s List as a pioneer in the accumulation and dissemination of consumer rating information. Hicks focused on the home repair and maintenance market and, as she put it,... View Details