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Show Results For
- All HBS Web
(4,155)
- People (1)
- News (400)
- Research (3,417)
- Events (3)
- Multimedia (1)
- Faculty Publications (2,694)
- March 7, 2024
- Article
Integrating Digital Tools into Every Stage of Your Sales Strategy
By: Frank V. Cespedes and Georg Krentzel
In their growth and customer-acquisition activities, most companies now face twin challenges: understanding and responding to omni-channel buying behavior and doing that without inadvertently decreasing sales productivity. Thirty years ago, Peter Drucker noted that... View Details
Keywords: Sales Management; Digital Tools; Sales; Marketing Channels; Technology Adoption; Brands and Branding
Cespedes, Frank V., and Georg Krentzel. "Integrating Digital Tools into Every Stage of Your Sales Strategy." Harvard Business Review (website) (March 7, 2024).
- March 2009
- Article
Customer Experience Creation: Determinants, Dynamics and Management Strategies
By: Leonard A. Schlesinger, Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen and Michael Tsiros
Retailers, such as Starbucks and Victoria's Secret, aim to provide customers a great experience across channels. In this paper we provide an overview of the existing literature on customer experience and expand on it to examine the creation of a customer experience... View Details
Keywords: Customer Focus and Relationships; Business Strategy; Growth and Development Strategy; Retail Industry
Schlesinger, Leonard A., Peter C. Verhoef, Katherine N. Lemon, A. Parasuraman, Anne Roggeveen, and Michael Tsiros. "Customer Experience Creation: Determinants, Dynamics and Management Strategies." Journal of Retailing 85, no. 1 (March 2009).
- Web
Antitrust & Competition Policy - Institute For Strategy And Competitiveness
and new ideas—drive growth in productivity. Antitrust policy, however, remains focused on static goals. While the need for a vigorous antitrust policy is greater than ever, antitrust authorities must use new approaches to evaluating the... View Details
- Web
Affiliated Organizations & Institutions - Institute For Strategy And Competitiveness
City ICIC is a nonprofit research and strategy organization and the leading authority on U.S. inner city economies and the businesses that thrive there. U.S. Cluster Mapping Project The U.S. Cluster Mapping Project is a national economic... View Details
- Web
AllWorld Network - Institute For Strategy And Competitiveness
founded in 2011. The organization’s mission is make visible the scalable growth entrepreneurs of the emerging world, creating the largest information system and network of growth entrepreneurs. Expanding the... View Details
- 23 Jan 2014
- News
Growth Is Not Enough, Young People Want to Live in a Decent Society
- Web
Cases & Teaching Notes - Institute For Strategy And Competitiveness
Clinic: Growth Strategy 2015 by Michael E. Porter and Elizabeth O. Teisberg The Cleveland Clinic's health care services are internationally renowned for quality. In 2008, The Clinic began to restructure the... View Details
- 22 Nov 2022
- Blog Post
Alumni Leaders on Decarbonization Strategies for Combatting Climate Change
have ever seen. Within two months of the signing of the bill, we had committed to opening our first factory in the US and we are close on our second. All of our major growth plans are around renewables. We just can’t move fast enough. My... View Details
- Web
In-Office, Remote, or Hybrid: Strategies for Success - Recruiting
Insights & Advice 08 Jul 2025 In-Office, Remote, or Hybrid: Strategies for Success tag Recruiting Advice Recruiting Strategies While many employees find themselves back in the office a great deal of the... View Details
- February 2007 (Revised November 2011)
- Case
Esquel Group: Integrating Business Strategy and Corporate Social Responsibility
By: F. Warren McFarlan, William C. Kirby and Tracy Manty
Focuses on the experience of China's largest shirt manufacturer in managing various aspects of government relations in China. Identifies a wide variety of social initiatives it has undertaken. View Details
Keywords: Growth and Development Strategy; Corporate Social Responsibility and Impact; Business and Government Relations; Apparel and Accessories Industry; Manufacturing Industry; China
McFarlan, F. Warren, William C. Kirby, and Tracy Manty. "Esquel Group: Integrating Business Strategy and Corporate Social Responsibility." Harvard Business School Case 307-076, February 2007. (Revised November 2011.)
- Web
Credential of Digital Innovation and Strategy | HBS Online
different customer types’ lifetime value Practice budget allocation across the customer journey 30-35 hrs Course – 5 Modules Winning with Digital Platforms Explore digital platforms' unique properties, opportunities, and risks, and develop scalable View Details
- October 2016 (Revised November 2016)
- Case
DO & CO: Gourmet Entertainment
By: Juan Alcácer and Esel Çekin
This case is about a global catering, restaurant, and hospitality company, DO & CO, growing geographically with its existing businesses while also adding new brands to its portfolio. The company had $1 billion in revenues in 2015 from its three divisions: airline... View Details
Keywords: Strategy; International Expansion; Operational Constraints; Three-dimensional Growth; Value-added Approach; Brand Acquisition; Airline Catering; Airline Industry; Event Catering; Hospitality; Profitable Growth; Team Management; Competition; Talent and Talent Management; Corporate Strategy; Operations; Brands and Branding; Value Creation; Globalized Firms and Management; Expansion; Acquisition; Growth and Development Strategy; Food and Beverage Industry; Air Transportation Industry; Service Industry
Alcácer, Juan, and Esel Çekin. "DO & CO: Gourmet Entertainment." Harvard Business School Case 717-416, October 2016. (Revised November 2016.)
- 17 Nov 2022
- News
Alumni Leaders on Decarbonization Strategies for Combating Climate Change
opening our first factory in the US and we are close on our second. All of our major growth plans are around renewables. We just can’t move fast enough. My sense is, the IRA will push us over the edge here in the US, and we will enter an... View Details
- November 2017 (Revised November 2021)
- Case
Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy
By: Raffaella Sadun, David J. Collis, Amram Migdal and Kerry Herman
The case focuses on Irene Rosenfeld’s tenure as CEO of the global snack food company Mondelēz International. Beginning in 2006, she had led the company through many acquisitions, including France’s LU Biscuit and British confectionery company Cadbury, before, in 2012,... View Details
Keywords: Snack Food; Snack; Global Snacking; Packaged Food; Consumer Packaged; Kraft Foods; Kraft; Agribusiness; Change; Change Management; Corporate Strategy; Transformation; Geography; Geographic Scope; Global Strategy; Leadership; Leadership Style; Leading Change; Management; Business or Company Management; Growth and Development Strategy; Management Style; Marketing; Brands and Branding; Demand and Consumers; Consumer Behavior; Organizational Change and Adaptation; Planning; Strategic Planning; Strategy; Food and Beverage Industry; Illinois
Sadun, Raffaella, David J. Collis, Amram Migdal, and Kerry Herman. "Irene Rosenfeld at Mondelēz International: Crafting a Corporate Strategy." Harvard Business School Case 718-403, November 2017. (Revised November 2021.)
- Web
Competitiveness of States & Regions - Institute For Strategy And Competitiveness
HBS ISC Competitiveness & Economic Development CED Competitiveness & Economic Development Frameworks & Key Concepts Research & Applications Research & Applications Research & Applications National Competitiveness Strategies for... View Details
- December 1998 (Revised July 2000)
- Case
Implementing Strategies for Mobile Telephony: The Cases of BellSouth and U S WEST
By: Clayton M. Christensen
Recounts how BellSouth and US WEST developed and implemented their strategies for becoming major players in the mobile telephony business. Shows how initial success at BellSouth attracted more resources and aggressive investment, while initial failures at US WEST... View Details
- September 2013
- Teaching Note
Trader Joe's
By: David L. Ager and Michael A. Roberto
Based on a variety of metrics, Trader Joe's ranked as one of the most successful grocers in the United States in 2013. Experts estimated that the company had the highest sales per square foot of any major grocery chain, even significantly higher than top performer... View Details
- 24 May 2017
- Working Paper Summaries
Reinventing the American Wine Industry: Marketing Strategies and the Construction of Wine Culture
- March 2011
- Case
Calveta Dining Services, Inc.: A Recipe for Growth?
By: James L. Heskett and Patricia Girardi
Calveta Dining Services contracts with senior living facilities (SLFs) for the management of food service to residents. Created by Antonio Calveta and built on his passion for food and traditional family values, the firm had enjoyed three decades of strong growth when... View Details
Keywords: Corporate Vision; Employee Empowerment; Service Management; Family Businesses; Growth Strategy; Family Business; Expansion; Communication; Employee Relationship Management; Service Operations; Organizational Structure; Growth and Development Strategy; Service Industry; Food and Beverage Industry
Heskett, James L., and Patricia Girardi. "Calveta Dining Services, Inc.: A Recipe for Growth?" Harvard Business School Brief Case 114-261, March 2011.
- January 2022 (Revised September 2022)
- Teaching Note
White Claw: Defending Market Share as Competition Encroaches
By: Jill Avery
Teaching Note for HBS Case No. 521-073. View Details