Go To Market Strategy - Publications - Faculty & Research

01 Mar 2024
News

Case Study: Testing the Waters

Illustration by Christina Spano Endurance training was nothing new to Lauren Picasso (MBA 2014), who’d raced through her younger years as a cross-country runner and swimmer. In 2017, when she was director of marketing at Jet.com and looking for a physical challenge,... View Details

Keywords: Jen McFarland Flint; Food and Beverage Stores; Retail Trade

01 Oct 1999
News

Banking on Success

The Dow's high for the year was 891.66, there were long lines at the gas pumps, and Goldman Sachs, Morgan Stanley, and Lehman Brothers were essentially one-office firms. "Most of us who went into banking thought it was going View Details

Keywords: Deborah E. Blagg

18 Jul 2023
News

The First Five Years: Brooke Biederman (MBA 2019)

in mind. Each project originates with thinking as to marketing, partners, audience, and possible revenue streams already baked into the project. This makes us different. We don’t have to shoehorn a finished... View Details

Keywords: Robert Bochnak

27 Aug 2018
News

How Best Buy, The New York Times, And John Deere Have Become Digital Leaders

21 May 2024
News

A New Chapter

Open Up Resources, two successful nonprofits focused on innovation in the K–12 education market in the United States, Wolf knew how to deliver scalable, outside-the-box educational services for American... View Details

Keywords: Catherine O’Neill Grace; photo by Cayce Clifford

01 Dec 2023
News

A Continuum of Innovation

equally important because it gives our students the chance to go both deep and broad, to explore specialties, ask themselves how they want to... View Details

Keywords: Jennifer Gillespie

24 Aug 2017
News

Does Le Pliage Help or Hurt the Longchamp Luxury Brand?

01 Sep 2023
News

Solving for Z

With nearly 20 years of experience as a senior human resources executive, Matthew Breitfelder (MBA 2002) has seen a lot of change in the corporate talent space. But what’s happening now looks like a tectonic generational shift. From his perch as global head of human... View Details

Keywords: Alexander Gelfand; Illustrations by Doug Chayka; Administration of Human Resource Programs; Government

01 Mar 2024
News

Alumni and Faculty Books and Podcasts

Leaders Leap: Transforming Your Company at the Speed of Disruption By Steve Dennis (MBA 1984) Wonderwell Renowned thought leader on business strategy and innovation Steve Dennis argues that most business transformations are doomed View Details

Keywords: Publishing Industries (except Internet); Information

15 Feb 2024
News

Startup Shepherds

tapped to launch Martha Stewart Living’s first online business; in the process, he discovered the need for an internet strategy firm focused on media and publishing. Sherman set off on his own as founder and... View Details

Keywords: April White

01 Jun 2023
News

Cultivating Prosperity in Afghanistan

(both MBA 2015) heard from Keith Alaniz, a fellow officer stationed in Afghanistan, about a farmer there who was concerned about having too few markets for the saffron he was growing. The trio, inspired by the man’s determination View Details

Keywords: Jennifer Gillespie

01 Dec 2016
News

In My Humble Opinion: Chip Brewer (MBA 1991)

so will its golfers. (Japan is Callaway’s largest market after the United States, followed by Europe.) On Topgolf: “Callaway is a part-owner. You hit a ball that’s been microchipped to track accuracy and... View Details

Keywords: Julia Hanna

16 May 2024
News

On the Job

inventory was because it was just stuffed in all kinds of closets. So it was an amazing experience, but I probably wouldn’t have done that if HBS hadn’t had funds to support me so that I could earn money. I couldn’t have predicted that... View Details

Keywords: first job; leadership; life experience; career lessons; Finance; Oil and Gas Extraction; Mining; Retail Trade

01 Mar 2024
News

Counter Intelligence

When Pano Christou (AMP 195, 2018) was hired at Pret A Manger in 2000, the idea that he would one day run the entire company could not have been further from his mind. At the chain’s Carnaby Street shop, in London’s Soho district, the 22-year-old had enough work just... View Details

Keywords: Amy Crawford

01 Sep 2023
News

History Matters

a financial crisis by looking only at its epicenter, such as the collapse of Lehman Brothers in September 2008. To understand the causes, you must go back earlier in time. To... View Details

Keywords: Jen McFarland Flint; Publishing Industries (except Internet); Information

01 Sep 2023
News

Startup Success Beyond Silicon Valley

meeting with people on Zoom.” This fall, Gompers plans to go to sub-Saharan Africa and Latin America, and next year, he will continue his study of this trend in India and... View Details

Keywords: Jennifer Mele

01 Oct 1996
News

Mastering the Competition — Michael E. Porter (MBA 1971)

Even while he was growing up, Michael Porter, the School's C. Roland Christensen Professor of Business Administration, knew a thing or two about the world. The son of a career Army officer, he lived in many places in this country and abroad. Sports introduced him View Details

Keywords: James E. Aisner

02 Mar 2016
News

David Moss is Rewriting History

market in early 18th-century Japan, Wall Street’s first financial panic in 1792, and the Federal Reserve’s highly controversial response to the global financial turmoil of 1931. The course debuted in the... View Details