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  • 16 Jun 2003
  • Research & Ideas

Researchers Contribute Globalization of Markets Papers

Twenty years has provided time to judge the success or failure of Theodore Levitt's predictions of a global economy populated by standardized products and marketing approaches. For the colloquium, a number of Harvard View Details
Keywords: by Working Knowledge editors
  • March 2004 (Revised November 2012)
  • Teaching Note

P&G Japan: The SK-II Globalization Project (TN)

By: Christopher A. Bartlett
Traces changes in P&G's international strategy and structure, culminating in Organization 2005, a reorganization that places strategic emphasis on product innovation rather than geographic expansion and shifts power from local subsidiary to global business management.... View Details
Keywords: Business Subsidiaries; Trade; Globalization; Global Strategy; Innovation Strategy; Business or Company Management; Beauty and Cosmetics Industry; Consumer Products Industry; Hong Kong; Japan; Taiwan; Europe
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  • 01 Jun 2012
  • News

Nightclubs: Getting down globally

  • February 2014 (Revised April 2014)
  • Case

Komatsu in China

By: Krishna Palepu, Akiko Kanno and Nobuo Sato
Komatsu built a very successful business in China over the last two decades. But it is now facing rising competition from lower cost domestic Chinese companies which are themselves trying to become global players. Facing the same situation, Caterpillar is implementing... View Details
Keywords: Leading A Global Business; Building A Business In Emerging Markets; Emerging Markets; Construction Industry; China; Japan
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  • February 2008 (Revised July 2008)
  • Case

Wanxiang Group: A Chinese Company's Global Strategy

By: Regina M. Abrami, William C. Kirby, F. Warren McFarlan, Keith Chi-ho Wong and Tracy Manty
With an almost forty-year history as a business in China, the Wanxiang Group has navigated through the significantly different political and economic changes in China to succeed as a global leader in the auto parts industry and to develop into a broad business... View Details
Keywords: Mergers and Acquisitions; Business Conglomerates; Global Strategy; Business History; Growth and Development Strategy; Vertical Integration; Auto Industry; Hangzhou; United States
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  • 22 Feb 2023
  • News

Video: Harvard Business Case Study; How Miami Can Become a Global Climate Solutions Hub

  • 20 May 2009
  • Other Presentation

American Competitiveness in a Global Economy

By: Michael E. Porter
This presentation draws on ideas from Professor Porter's articles and books, in particular, The Competitive Advantage of Nations (The Free Press, 1990), "Building the Microeconomic Foundations of Competitiveness," in The Global Competitiveness Report... View Details
Keywords: Economics; Growth and Development; United States
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  • February 1969
  • Article

Test of a Product Cycle Model of International Trade: U.S. Exports of Consumer Durables

By: Louis T Wells Jr
Keywords: Global Range; Trade; Product; Goods and Commodities; United States
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  • December 1999 (Revised October 2003)
  • Case

BRL Hardy: Globalizing an Australian Wine Company

By: Christopher A. Bartlett
Two new product launch decisions face Christopher Carson, managing director of BRL Hardy, Europe. Responsible for the European operations of a major Australian wine company, Carson has begun to globalize his strategy beyond selling the parent company's wines. After a... View Details
Keywords: Global Strategy; Joint Ventures; Product Launch; Brands and Branding; Competitive Strategy; Business Subsidiaries; Negotiation Style; Food and Beverage Industry
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  • February 1997
  • Article

Advantages of Time-Based New Product Development in a Fast Cycle Industry: An Empirical Analysis

By: S. Datar, C. Jordan, S. Kekre, S. Rajiv and K. Srinivasan
Keywords: Product; Research and Development; Business Ventures
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  • 2017
  • Teaching Note

Global Collaboration Simulation: Tip of the Iceberg

By: Tsedal Neeley
This Teaching Note reproduces the communication dynamics that occur during global collaborations, in which diverse work teams interact in the commonly used English business language or lingua franca. View Details
Keywords: Communication; Cooperation; Cross-Cultural and Cross-Border Issues
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  • 16 Apr 2020
  • Research & Ideas

Has COVID-19 Broken the Global Value Chain?

detailed discussion of risk and global capital flows, see the paper Elusive Safety: The New Geography of Capital Flows and Risk. About the Author Sean Silverthorne is Editor-in-Chief of Harvard Business... View Details
Keywords: by Sean Silverthorne
  • 26 Jun 2009
  • Research Event

Business Summit: Business and the Environment

Editor's Note: This is a summary of an HBS Business Summit presentation. View a full summary and video of the event on the HBS Centennial Web site linked below. Date of Event: October 13, 2008 Moderator: Forest Reinhardt, HBS faculty... View Details
Keywords: Re: Forest L. Reinhardt; Energy; Utilities
  • 01 Sep 2023
  • News

Hands-on Learning About Global Markets

learning-in-the-field complement to the case method used in the classroom. This past May, more than 1,000 students in the Class of 2024, divided into faculty-led cohorts of some 70 students each, worked in 15 locations (see box) with 171 View Details
Keywords: Jennifer Gillespie
  • Web

Faculty & Research - Global

research Global Colloquium for participant-centered learning For senior faculty at top business schools in emerging economies who want to be trained in interactive methods of teaching and learning. GloColl... View Details
  • 2009
  • Chapter

Entrepreneurship and the History of Globalization

By: G. Jones and R. Daniel Wadhwani
In this article, we build on the recent efforts of scholars to reintroduce entrepreneurship into the research agenda of business historians. We examine the value and limitations of adapting recent social scientific theories and methods on entrepreneurship to research... View Details
Keywords: History; Multinational Firms and Management; Resource Allocation; Research; Entrepreneurship; Cognition and Thinking; Growth and Development Strategy
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  • 20 Jul 2015
  • Research & Ideas

Globalization Hasn’t Killed the Manufacturing Cluster

Globalization hasn't made manufacturing clusters obsolete, but the geographically concentrated pockets of industry have to be smart to ensure their survival, according to new research from Harvard Business... View Details
Keywords: by Roberta Holland; Manufacturing; Apparel & Accessories; Fashion
  • 2010
  • Book

Beauty Imagined: A History of the Global Beauty Industry

By: Geoffrey Jones
The global beauty business permeates our lives, influencing how we perceive ourselves and what it is to be beautiful. The brands and firms that have shaped this industry, such as Avon, Coty, Estée Lauder, L'Oréal, and Shiseido, have imagined beauty for us. This book... View Details
Keywords: Globalized Markets and Industries; Brands and Branding; Industry Growth; Beauty and Cosmetics Industry
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  • June 2023
  • Teaching Note

NIO: A Chinese EV Company’s Global Strategy

By: William C. Kirby and Noah B. Truwit
Teaching Note for HBS Case No. 322-106. Through this case, students will discuss the impacts of government policy on promoting a new industry, how a company with Chinese roots becomes a truly global company, and the paths forward for Chinese businesses in the face of... View Details
Keywords: Global Strategy; Policy; China
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  • Research Summary

Business Ethics

By: Joshua D. Margolis
Joshua Margolis is interested in how individuals can exercise leadership in the face of competing ethical and economic responsibilities, and how organizations can enable them to do that. In particular, how can managers and companies simultaneously advance... View Details