Publications

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Read excerpts from DENIAL

By: Richard S. Tedlow

The Edifice Complex: Denial at Sears

Book Excerpt: Denial at Sears (BusinessWeek.com, February 26, 2010)

From Denial: Why Business... View Details

12 Jan 2017
News

Personalizing Women’s Path to Success

degree in chemical engineering, in 1989, she worked at Procter & Gamble in engineering and product development, and then in product supply, as the company started buying cosmetics businesses. When a New York–based startup recruited her in... View Details

Keywords: Jill Radsken

November 2024
Supplement

AlphaGo (B): Birth of a New Intelligence

By: Shikhar Ghosh and Shweta Bagai

This case, the second in a three-part series, explores DeepMind's evolution from developing game-specific AI to more generalized learning systems. Following AlphaGo's 2017 victory over the Go world champion, DeepMind introduced two revolutionary systems that eliminated... View Details

Keywords: AI and Machine Learning; Games, Gaming, and Gambling; Technological Innovation; Disruptive Innovation; Innovation Leadership; Information Technology Industry; United States; Russia; China

November 2024
Case

AlphaGo (A): Birth of a New Intelligence

By: Shikhar Ghosh and Shweta Bagai

This case, the first of a three-part series, traces DeepMind's evolution from its 2010 founding through its acquisition by Google in 2014. Often referred to as the "Apollo project" of artificial intelligence, DeepMind used games as a testing ground to develop AI... View Details

Keywords: AI and Machine Learning; Technology Adoption; Games, Gaming, and Gambling; Technological Innovation; Creativity; Technology Industry; South Korea; China; United States

June 2024 (Revised March 2025)
Case

Wemade: (Re)Establishing Trust in Blockchain Games (A)

By: Jung Koo Kang, Charles C.Y. Wang, David Allen and Kwangmoon So

This case explores the fundamental challenges and accounting issues arising from the integration of blockchain technology into traditional business models. It features Wemade, a South Korean online gaming company that has staked its future on blockchain-based games.... View Details

Keywords: Blockchain; Cryptocurrency; Video Games; Accounting; Financial Reporting; Revenue Recognition; Games, Gaming, and Gambling; Corporate Disclosure; Information Technology; Technology Adoption; Accounting Industry; Information Technology Industry; Video Game Industry; South Korea

August 2001 (Revised September 2002)
Case

Sony PlayStation2 (A)

By: Rohit Deshpande and Seth Schulman

In early 1999, the president of Sony Computer Entertainment, Inc., had to determine the appropriate U.S. launch strategy for the next-generation video game player, Sony PlayStation2. Despite the success of the original PlayStation1, new competitors and an uncertain... View Details

Keywords: Games, Gaming, and Gambling; Globalization; Marketing Strategy; Product Launch; Risk and Uncertainty; Competitive Strategy; Information Technology; Computer Industry; Entertainment and Recreation Industry; United States

01 Jun 2007
News

Letters

pitching. It is a wonderfully evocative photograph. Thanks for running it. Gordon F. Kingsley (MBA ’59) Wellesley, MA Gambling Ways After all these HBS students learned about the probability of outcomes, and they gamble! They are View Details

01 Sep 2013
News

The First Scrum

Edited by Linda Kush Fifty years ago, two Scotsmen started an HBS rugby team to help relieve the stress of studies. A look back at one of the School's most storied traditions. Photo courtesy of Mike Rush (MBA 1972) When the game of rugby first came to Harvard Business... View Details

Keywords: rugby; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment; Colleges, Universities, and Professional Schools; Educational Services

19 Aug 2010
News

Classroom Hijinks: Catchphrases, Mottos, Cheers, and Mascots

Let me sing the praises of the unknown genius who devised the system in which an MBA section is taught all its first-year courses in one classroom. According to A Delicate Experiment, Jeff Cruikshank’s history of the early years of HBS (p. 282), Dean Donham’s... View Details

Keywords: Keith Larson; Colleges, Universities, and Professional Schools; Educational Services

26 May 2016
News

Alan F. Horn, MBA 1971

Download Alan F. Horn profile Return to Alumni Achievement Awards main page TIMELINE 1943 Born, New York, New York 1964 Earns BA, Economics, Union College 1971 Earns MBA with Distinction 1971 Joins Procter & Gamble 1973 Joins Tandem... View Details

Keywords: Susan Young

13 Apr 2015
Research & Ideas

3 Ways Firms Can Profit From Environmental Investments

she says. "The scientists may be wrong, but do we want to gamble 100 percent that they're wrong? You don't have to be a believer, you just have to hedge your bets. That's good business practice." View Details

Keywords: by Carmen Nobel; Energy; Utilities

21 Nov 2011
News

Mobile Gaming is a Big Play

Keywords: mobile-gaming; Amusement, Gambling, and Recreation Industries; Arts, Entertainment; News, Library, Internet, and Other Services; Information

11 Jul 2017
First Look

First Look at New Ideas and Research, July 11

Betfair.com naturally come to dominate the industry, and if so, how should the bookmakers react? Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/709417-PDF-ENG Harvard Business School Case 717-517 Betfair (B) Buoyed by success in the market for View Details

Keywords: Sean Silverthorne

January 2011 (Revised November 2014)
Case

Mochi Media

By: Thomas R. Eisenmann and Amit Jain

In late 2009, the management of Mochi Media, a venture-backed startup, must decide how to invest scarce resources to achieve continued growth. Mochi has developed a three-sided platform, connecting Flash game developers, sites that aggregate these games, and... View Details

Keywords: Business Model; Business Startups; Games, Gaming, and Gambling; Entrepreneurship; Growth and Development Strategy; Network Effects; Multi-Sided Platforms; Partners and Partnerships; Competition

July 2004 (Revised March 2007)
Case

Sony EyeToy

By: Anita Elberse and Youngme E. Moon

In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details

Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Product Development; Performance Improvement; Software; Entertainment and Recreation Industry; Europe