Future Focus - Publications - Faculty & Research

03 Feb 2021
Blog Post

Faculty Spotlight: Professor Jurgen Weiss

course. His research and consulting work focus on the fundamental transformation of the energy industry in light of rapid technological change and climate change-related pressures. Professor Weiss is a faculty affiliate of BEI. In this... View Details

Research Summary

Why Do Consumers Contribute to Connected Goods? A Dynamic Game of Competition and Cooperation in Social Networks

Social network platforms and media rely on the voluntary contributions of individual users to stay relevant. Consumers (users) contribute content such as photographs, videos, tweets etc.: these are available to any of their friends or peers, but not... View Details

November 2000
Case

Building Brand Community on the Harley-Davidson Posse Ride (Multimedia Case)

Concerns the second Harley-Davidson Posse Ride, a grueling 2,300 mile, 10-day trek from South Padre Island, TX to the Canadian border that is billed "for serious riders only." Harley Owner's Group (H.O.G.) Director Mike Keefe must decide whether this rolling rally... View Details

Keywords: Customer Focus and Relationships; Brands and Branding; Motorcycle Industry

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07 Mar 2011
Research & Ideas

Why Companies Fail—and How Their Founders Can Bounce Back

leap, surging forward with plans without taking the time to realize that the base assumption of the business plan is wrong. They believe they can predict the future, rather than try to create a future with their customers. Entrepreneurs... View Details

Keywords: by Carmen Nobel

01 Dec 2023
News

Wide Horizon

There were three critical events that led John Rodakis (MBA 1997) to form the nonprofit N of One in 2014 and ultimately dedicate his life to surfacing breakthrough autism research. The first occurred on Thanksgiving of 2012. He had driven about four hours with his wife... View Details

Keywords: Dan Morrell; Photos by Sarah Wilson

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2023 Reunion Presentations - Alumni

chains have come under unprecedented stress as a result of US-China trade tensions, the pandemic, and geopolitical shocks. We've documented US participation in global value chains over four decades, with particular focus on the last five... View Details

July 2019 (Revised November 2019)
Case

Osaro: Picking the Best Path

By: William R. Kerr, James Palano and Bastiane Huang

The founder of Osaro saw the potential of deep reinforcement learning to allow robots to be applied to new applications. Osaro targeted warehousing, already a dynamic industry for robotics and automation, for its initial product—a system which would allow robotic arms... View Details

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How to Create a Psychologically Safe Workplace - Recruiting

should ask specific questions that invite employees to evaluate their own performance, as well as processes, policies, and practices, with the understanding that the goal of evaluation is to increase effectiveness, not to place blame. Ways to invite participation and... View Details

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About - Business & Environment

Founder, Probable Futures Spencer Glendon is working with Michael Toffel and Peter Tufano on research projects related to climate change. Spencer is dedicated to making climate science more accessible, useful, and intuitive so that... View Details

January 2019 (Revised January 2021)
Case

The Louvre

By: Rohit Deshpandé, Francois-Lucien Vulliermet and Daniela Beyersdorfer

Once a royal residence and today one of the most photographed Parisian landmarks, the Louvre, home of iconic masterpieces, was the world’s largest and most visited museum in 2017. Its President Director Jean-Luc Martinez had since 2013 spearheaded its development and... View Details

Keywords: Customer-centricity; Cultural Organizations; Museum; Brand; Customer Focus and Relationships; Mission and Purpose; Culture; Education; Brands and Branding; Marketing; Fine Arts Industry

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08 Mar 2021
In Practice

COVID Killed the Traditional Workplace. What Should Companies Do Now?

A year ago, COVID-19 forced many companies to send employees home—often with a laptop and a prayer. Now, with COVID cases subsiding and vaccinations rising, the prospect of returning to old office routines appears more possible. But will employees want to flock back to... View Details

Keywords: by Dina Gerdeman

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Accelerating Solutions - Business & Environment

Change 12 May 2023 Four MBA Class of 2023 students discuss their efforts toward solving climate challenges: From linking Nigerians with financing for solar solutions to what the clean economy transition means for the future of work; to... View Details

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Human Behavior & Decision-Making - Faculty & Research

even successful people fail to notice the absence of critical and readily available information in their environment due to the human tendency to focus on a limited set of information. This work is still in its formative stages, and I... View Details

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Courses | Social Enterprise | Harvard Business School

W. McGee Field Course: Investing for Impact (Spring Q3Q4) Senior Lecturer Archie L. Jones; Senior Lecturer Emily R. McComb; Senior Lecturer Brian Trelstad Field Course: Scaling Minority Businesses (Fall Q1Q2) Senior Lecturer Archie Jones; Senior Lecturer Henry McGee... View Details

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HBS - The year in Review

pandemic travel restrictions, the program pivoted to focus on US challenges and opportunities, taking more than 1,000 students to one of 15 domestic locations. With a lens on the course’s three modules—contextual intelligence, team... View Details

Article

Putting Patients First: Social Marketing Strategies for Treating HIV in Developing Nations

By: Zoe Chance and Rohit Deshpandé

It is more than mere coincidence that the highest rates of HIV occur in the world's poorest countries. Of the over 40 million people currently living with HIV, 95 percent are in the developing world. The first part of this paper explores the economics of HIV and... View Details

Keywords: Health Disorders; Developing Countries and Economies; Poverty; Health Care and Treatment; Social Marketing; Perspective; Customer Focus and Relationships; Profit; Africa; Asia; South America

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02 Nov 2016
HBS Seminar

Gillian Hadfield, University of California, Gould School of Law

06 Mar 2007
First Look

First Look: March 6, 2007

this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=707031 Brightcove and the Future of Internet Television Harvard Business School Case 707-457 Brightcove, a technology and services provider to content owners in the... View Details

Keywords: Martha Lagace

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Profiles - MBA

Secondary in Astrophysics QUINCY 2025 Cohort 7 David Brown “As we continually expand our presence in space, I look forward to making contributions to support a space future focused on sustainable development. The Tech Fellows team will be... View Details

July 2003 (Revised October 2013)
Case

Model N Inc.

By: Marco Iansiti and Alison Berkley Wagonfeld

The CEO of a Silicon Valley start-up needed to make organizational and product changes to deliver a new software solution to a Fortune 500 customer. He was wondering how he should structure the company to best meet the requirements for this particular customer, while... View Details