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Show Results For
- All HBS Web
(3,308)
- People (5)
- News (1,097)
- Research (1,486)
- Events (12)
- Multimedia (132)
- Faculty Publications (994)
- August 2018 (Revised February 2023)
- Case
Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing
By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
Avery, Jill, and Ayelet Israeli. "Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing." Harvard Business School Case 519-011, August 2018. (Revised February 2023.)
- March 2011 (Revised April 2011)
- Case
BOOKOFF Corporation in 2006
By: Hirotaka Takeuchi and Yoshinori Fujikawa
A visionary founder appoints a former part-time worker and homemaker as his successor in order to keep the corporate culture he created intact. View Details
- 01 Jun 2020
- News
Homeschooled
Image by John Ritter About a month before schools began to close in the United States in response to the pandemic, Sal Khan (MBA 2003) (pictured above, right), founder and CEO of the online learning platform Khan Academy, began to see traffic pick up in Asia. “Then the... View Details
- 19 Apr 2018
- Video
WeMaintain Final Pitch New Venture Competition 2018 Alumni Track
- 25 Feb 2013
- Research & Ideas
Lean Strategy Not Just for Start-Ups
Lean start-up strategies aren't just for start-ups anymore. That was the key message that Intuit cofounder Scott Cook (HBS MBA '76) shared in a small seminar with Harvard Business School faculty recently. Since its launch in 1983, the financial software company has... View Details
- Video
Badreddine Ouali
Badreddine Ouali, Founder and Co-CEO of Vermeg, explains why he reestablished his banking software company in the Netherlands, while keeping its back office in Tunisia. View Details
- 24 Jul 2019
- Blog Post
Growing the Seeds of an Early-Stage Startup
It all started with a cold LinkedIn mail to Aaron Gailmor, the founder of Brass Roots, an early-stage startup that I happened upon while tracking Expo West 2019 (World's largest natural, organic and healthy products event) with a... View Details
- May 2020
- Case
Big Boom Beverages: Fight or Flight?
By: Stephen A. Greyser and William Ellet
Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details
Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making
Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight?" Harvard Business School Brief Case 920-557, May 2020.
- August 2022
- Case
Rocket Learning: Evidence in Action
By: Brian Trelstad, Tomas Rosales and Malini Sen
Founders of Rocket Learning, an India-based nonprofit which focused on early childhood education (ECE), received an invitation from MIT’s Abdul Latif Jameel Poverty Action Lab (JPAL), a development research organization, to test its intervention for ECE with a... View Details
Keywords: Social Entrepreneurship; Early Childhood Education; Nonprofit Organizations; Literacy; Values and Beliefs; Social and Collaborative Networks; Education Industry; India; Asia
Trelstad, Brian, Tomas Rosales, and Malini Sen. "Rocket Learning: Evidence in Action." Harvard Business School Case 323-002, August 2022.
- 21 Aug 2019
- Video
Naina Lal Kidwai
Naina Lal Kidwai, former head of HSBC India and founder of the India Sanitation Coalition, discusses how to create a successful organization without participating in corruption.
View Details- 08 Oct 2012
- Research & Ideas
The Immigrants Who Built America’s Financial System
establishing the struggling young country's financial system. In The Founders and Finance: How Hamilton, Gallatin, and Other Immigrants Forged a New Economy, Thomas McCraw, the Isidor Straus Professor of Business History Emeritus at... View Details
- 25 Apr 2014
- Video
Yoshito Hori - Making A Difference
- 21 Aug 2019
- Video
Naina Lal Kidwai
Naina Lal Kidwai, former head of HSBC India and founder of the India Sanitation Coalition, discusses the differences between the for-profit and not-for-profit sectors.
View Details- 19 Jun 2015
- News
Where Will NATO Be in Six Months?
- 25 Aug 2016
- Video
Arturo Galvan responds to MOC class discussion in 2016
- Video
Adrian Gore
Adrian Gore, founder and Group Chief Executive of Discovery Limited, emphasizes the importance of supporting entrepreneurship as a means of solving socio-economic issues in South Africa. View Details
- 01 Nov 2019
- Video
Mo Ibrahim
Mo Ibrahim, Founder and Chairman of the Mo Ibrahim Foundation, discusses the challenges of innovation in the telecoms industry caused by poor power and other infrastructure.
View Details- January 2024
- Case
Vibrant Health
By: Henry McGee and Sarah Mehta
This case is about nutritional supplements company Vibrant Health, among the 100 largest Black-owned businesses in the U.S. After acquiring the company from its white founder in 2007, co-owners Ted and Paige Parker significantly grew its sales. Set in September 2023,... View Details
- Video
Funke Opeke
Funke Opeke, founder and CEO of MainOne, outlines her visions for broadened services and impact following MainOne's acquisition in 2022 by Equinix, a US-based digital infrastructure company. View Details