Publications

June 2016 (Revised August 2019)
Case

Numenta: Inventing and (or) Commercializing AI

By: David B. Yoffie, Liz Kind and David Ben Shimol

In March 2016, Donna Dubinsky (co-founder and CEO) and Jeff Hawkins (co-founder) were struggling with a key question: Could Numenta be successful in both creating fundamental technology and building a commercial business? Located in Redwood City, CA, Numenta was... View Details

Keywords: Artificial Intelligence; Machine Intelligence; Machine Learning; Strategy; Business Model; Entrepreneurship; Information; Technological Innovation; Research; Research and Development; Information Technology; Applications and Software; Technology Adoption; Digital Platforms; Commercialization; AI and Machine Learning

April 1990
Case

Philip Morris Companies' ""Bill of Rights"" Sponsorship Program

By: Stephen A. Greyser and Norman Klein

Describes the new policy of the National Archives of inviting corporate cosponsorship of historic exhibits and commemorations. In November 1989, Philip Morris Companies (PM) became the first cosponsor of the bicentennial commemoration of the Bill of Rights, and used... View Details

Keywords: Policy; Brands and Branding; Decisions; Advertising; Marketing Strategy; Risk and Uncertainty; Financing and Loans; Reputation; Nonprofit Organizations

Article

Memory and Representativeness

By: Pedro Bordalo, Katherine Baldiga Coffman, Nicola Gennaioli, Frederik Schwerter and Andrei Shleifer

We explore the idea that judgment by representativeness reflects the workings of episodic memory, especially interference. In a new laboratory experiment on cued recall, participants are shown two groups of images with different distributions of colors. We find that i)... View Details

Keywords: Cued Recall; Interference; Similarity; Probabilistic Judgments; Heuristics And Biases

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October 2013
Article

How Much to Make and How Much to Buy? An Analysis of Optimal Plural Sourcing Strategies

By: Phanish Puranam, Ranjay Gulati and Sourav Bhattacharya

While many theories of the firm seek to explain when firms make rather than buy, in practice, firms often make and buy the same input—they engage in plural sourcing. We argue that explaining the mix of external procurement and internal sourcing for the same input... View Details

Keywords: Supply Chain; Forecasting and Prediction; Framework; Prejudice and Bias; Mathematical Methods

January 2024
Article

A Cost Model for a Low Threshold Clinic Treating Opioid Use Disorder

By: Sarah E. Wakeman, Elizabeth Powell, Syed Shehab, Grace Herman, Laura Kehoe and Robert S. Kaplan

The US fee-for-service payment system under-reimburses clinics offering access to comprehensive treatments for opioid use disorder (OUD). The funding shortfall limits a clinic’s ability to expand and improve access, especially for socially marginalized patients with... View Details

Keywords: Health Care and Treatment; Cost; Equality and Inequality; Health Industry

13 Aug 2015
Working Paper Summaries

Selling to a Moving Target: Dynamic Marketing Effects in U.S. Presidential Elections

Keywords: by Doug J. Chung & Lingling Zhang

2020
Case

The Ellen MacArthur Foundation: Accelerating a Circular Economy for Plastic Packaging

By: Andrew J. Hoffman

Plastic has become essential to global day-to-day activities, yet it is also causing extreme environmental degradation. Many leaders in the plastics industry are starting to question its sustainability. This case presents insights into the future of the plastic... View Details

Keywords: Plastic Waste; Environmental Sustainability; Cooperation; Supply Chain Management; Corporate Social Responsibility and Impact; Consumer Products Industry

March 2022
Background Note

Climate Challenges for Cities: Introduction to Issues and Actions in the United States

By: Rosabeth Moss Kanter and Catarina Mia Martinez

This background Note introduces the implications of climate change (global warming) for American cities. In the U.S., partisan political divides and unaddressed economic and racial disparities in climate vulnerabilities can inhibit action. The two main fronts for... View Details

2021
Article

The Virtues and Limitations of Dynamic Capabilities

By: Bharat Anand and David J. Collis

Dynamic capabilities have been identified as a key determinant of competitive advantage. This paper explores the foundations of dynamic capabilities, and the limits to their effectiveness, first theoretically and then through the case of Danaher, the most successful... View Details

Keywords: Dynamic Capabilities; Danaher; Resources; Theory Of The Firm; Value-based Strategy; Organizations; Performance Effectiveness; Competitive Advantage; Strategy

June 2013 (Revised November 2022)
Exercise

Competition Simulator Exercise

By: Eric J. Van den Steen

In the Competition Simulator Exercise, students explore through trial and error some important economic foundations of competitive strategy and managerial economics. In particular, the nine simulator exercises let students explore horizontal differentiation with and... View Details

Keywords: Competition; Economics; Game Theory; Competitive Strategy; Learning; Mathematical Methods; Analysis

2008
Book

Becoming a New Manager

By: Linda A. Hill

You've just been promoted to a managerial position for the first time—congratulations! But beware: the managerial role differs markedly from the individual contributor role. Go into the job with mistaken assumptions about what to expect, and you just may be blindsided... View Details

Keywords: Leadership; Management Skills; Management Style; Managerial Roles; Performance Improvement; Groups and Teams

2015
Chapter

Diversity in Groups

By: Catarina Fernandes and Jeff Polzer

Diversity has the potential to either disrupt group functioning or, conversely, be the source of collective creativity and insight. These two divergent perspectives pose a paradox that has held the attention of scholars for many years. In response, researchers have... View Details

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Teaching Interest

Finance II (MBA Required Curriculum)

By: Benjamin C. Esty

This course builds on the foundation developed in Finance I, focusing on three sets of managerial decisions:

How to evaluate complex investments.
How to set and execute financial policies within a firm.
How to integrate... View Details

Keywords: Finance

June 2012 (Revised July 2013)
Exercise

Competition Simulator Exercise: Instructions

By: Eric Van den Steen

In the Competition Simulator Exercise, students explore through trial and error some important economic foundations of competitive strategy and managerial economics. In particular, the nine simulator exercises let students explore horizontal differentiation with and... View Details

Keywords: Competitive Strategy; Economics; Strategy; Game Theory

19 Dec 2023
Research & Ideas

$15 Billion in Five Years: What Data Tells Us About MacKenzie Scott’s Philanthropy

$25,000 of annual revenue Private foundations After removing these and a few other special cases for which tax data were not available, we were left with 1,625 organizations. Of these, 1,190 organizations disclosed the size of their... View Details

Keywords: by Matthew Lee, Brian Trelstad, and Ethan Tran

2011
Chapter

Consumers' Relationships with Brands

By: Susan Fournier and Jill Avery

This chapter presents a brand management paradigm based on the foundational principles of relationships. (1) Brand relationships are a means to an end: brand relationship managers must consider the whole person and understand how the brand adds meaning into people's... View Details

Keywords: Marketing; Brands; Brand Building; Brand Equity; Brand Management; Customer Relationship Management; CRM; Customer Focus and Relationships; Brands and Branding; Marketing Strategy; Consumer Products Industry

January 2021
Case

Saham Group: It's In the Genes

By: Christina R. Wing and Gamze Yucaoglu

The case opens in August 2020 as Moulay Mhamed Elalamy (Mhamed), CEO of the Saham Group (the Group), a pan-African investment company that operates a variety of businesses out of Morocco, contemplates the Group’s identity, its investment strategy, and how to navigate... View Details

Keywords: Family and Family Relationships; Family Business; For-Profit Firms; Transformation; Transition; Emerging Markets; Change Management; Private Equity; Investment; Strategy; Insurance Industry; Real Estate Industry; Education Industry; Agriculture and Agribusiness Industry; Morocco; Africa