Publications

June 1993 (Revised October 1993)
Supplement

McDonald's and the Environment (B)

McDonald's announces its decision to change from polystyrene "clamshells" for its sandwich packaging to a new paper wrap. View Details

Keywords: Communication; Environmental Sustainability; Food and Beverage Industry

February 1997
Case

Archer Daniels Midland: Direction and Strategy

By: Ray A. Goldberg and Thomas N. Urban Jr

Sets out the strategy and competitive competencies of one of the leading grain trade and processing companies in the world. An overview of the company's innovations in corn and oilseed by-products is provided. The strategy of the firm is to add by-products to corn,... View Details

Keywords: Innovation and Invention; Strategic Planning; Business Strategy; Value Creation; Food and Beverage Industry; Food and Beverage Industry

November 2003 (Revised November 2005)
Case

Arcor: Global Strategy and Local Turbulence

Argentine confectionery manufacturer, Arcor Group, seeks to implement an international strategy but in 2003, recovering from the Argentine financial crisis, thwarts globalization plans. Already Latin America's leading candy producer and an exporter to over 100... View Details

Keywords: Risk and Uncertainty; Decision Making; Global Strategy; Food and Beverage Industry; Argentina

September 1994 (Revised October 1994)
Case

Guinness PLC

By: Ray A. Goldberg and Grant Kelley

Changing demographics, new types of competition, and new attitudes toward alcoholic beverages force the company to rethink priorities. View Details

Keywords: Transformation; Demographics; Product Positioning; Competitive Strategy; Food and Beverage Industry

Find at Harvard

October 1995 (Revised January 1998)
Case

Heineken N.V.: Global Branding and Advertising

By: John A. Quelch

Heineken managers are evaluating the results of the research projects designed to identify the values of the Heineken brand and to translate these into effective advertising messages. View Details

Keywords: Value; Advertising Campaigns; Globalization; Brands and Branding; Food and Beverage Industry

2017
Working Paper

Creating the Market for Organic Wine: Sulfites, Certification, and Green Values

By: Geoffrey Jones and Emily Grandjean

This working paper examines the history of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other... View Details

Keywords: Product Launch; Failure; Problems and Challenges; Complexity; Governing Rules, Regulations, and Reforms; Agriculture and Agribusiness Industry; Food and Beverage Industry

SSRN

Read Now

Web

Published CSV Cases - Institute For Strategy And Competitiveness

locally produced raw materials, and work with local farmers to increase productivity. By the late 1990s, however, the entire processed food and View Details

February 2001 (Revised May 2001)
Teaching Note

Balance, Inc. (A) and (B) TN

By: Richard G. Hamermesh and Michele Lutz

Teaching Note for (9-801-169) and (9-801-170). View Details

Keywords: Entrepreneurship; Food and Beverage Industry

January 2013 (Revised October 2013)
Case

Chef Davide Oldani and Ristorante D'O

By: Gary Pisano, Alessandro Di Fiore, Elena Corsi and Elisa Farri

This case examines the unique business model of Ristorante D'O, a high end gourmand restaurant located near Milan, Italy. Founded by Chef Davide Oldani, D'O offers meals at approximately one-third the price of other Michelin starred restaurants. Oldani has made this... View Details

Keywords: Business Model; Expansion; Creativity; Competitive Strategy; Food and Beverage Industry; Food and Beverage Industry; Milan

February 2001 (Revised September 2002)
Teaching Note

Howard Schultz and Starbucks Coffee Company (TN)

By: Nancy F. Koehn and William Grundy

Teaching Note for (9-801-361). View Details

Keywords: Food; Food and Beverage Industry

December 2011
Case

Keurig and Green Mountain Coffee Roasters

By: Paul W. Marshall, Thomas R. Eisenmann, Shikhar Ghosh and Lauren Barley

Provides background information for a negotiations exercise in which students will represent either Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution, or Green Mountain Coffee Roasters (GMCR), a fast-growing premium coffee... View Details

Keywords: Negotiation; Food and Beverage Industry

March 1987 (Revised October 1993)
Case

Au Bon Pain: The French Bakery Cafe, The Partner/Manager Program

By: W. Earl Sasser

In recent years, Au Bon Pain (ABP), a chain of upscale French bakeries/sandwich cafes based in Boston, confronted a set of human resource problems endemic to the fast food industry (i.e., a labor shortage which made it difficult to attract and maintain quality crew... View Details

Keywords: Motivation and Incentives; Managerial Roles; Retention; Employees; Performance Improvement; Recruitment; Problems and Challenges; Compensation and Benefits; Food and Beverage Industry; Food and Beverage Industry; Boston

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

underlying framework that compels such partnerships as between a food bank in Mexico and a supermarket in the United States, providing insights into the DNA of a successful collaboration that are broadly... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

December 2010
Supplement

Restaurant Valuation: O'Charley's and AFC (CW)

This is a spreadsheet of the Exhibits for case 111-081, restaurant Valuation: O'Charley's and AFC. View Details

Keywords: Business Ventures; Valuation; Food and Beverage Industry; Food and Beverage Industry

18 Jul 2023
Cold Call Podcast

Diversity and Inclusion at Mars Petcare: Translating Awareness into Action

Keywords: Re: Katherine B. Coffman; Food & Beverage; Food & Beverage

September 2018 (Revised April 2019)
Case

AMC Entertainment: Creating a Spectacular Moviegoing Experience (A)

By: Henry McGee and Aldo Sesia

In 2018, the Hollywood film industry is facing tough headwinds. Fewer and fewer Americans are going to movie theaters, opting instead to watch movies on demand in the comfort of their own homes or on portable devices. Adam Aron, the head of the world’s largest movie... View Details

Keywords: Exhibitors; Movies; Film Entertainment; Disruptive Innovation; Consumer Behavior; Competitive Strategy; Expansion; Global Range; Business Model; Motion Pictures and Video Industry

May 2020 (Revised March 2022)
Case

The Coronavirus (COVID-19) Pandemic and the Global Economy (A)

By: Alberto Cavallo and Christian Godwin

In April 2020, the world struggled to contain the exponential escalation of the coronavirus (COVID-19) pandemic. Dozens of countries had imposed restrictions on travel, work, and social gatherings. A large share of the global population was under lockdowns and... View Details