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  • November 1983 (Revised December 1984)
  • Case

Frito-Lay, Inc.: Grandma's ""Ready-To-Eat"" Cookies

Mr. Kenneth Treece, marketing director of Frito-Lay's Grandma's (R) Cookie division has received the final test market figures for the new supermarket line of Grandma's Ready-To-Eat cookies. One set of data, the Kansas City test results, was extremely encouraging;... View Details
Keywords: Product Launch; Manufacturing Industry; Manufacturing Industry; United States
Related
  • 07 Feb 2017
  • First Look

First Look at New Research: February 7

brands and manufacturing network, he intends to reposition the company as a branded retailer of furniture and home fashions. Just as management is poised to implement a new strategy that involves a heavy investment in brand advertising, a... View Details
Keywords: Sean Silverthorne
  • 27 Feb 2018
  • First Look

First Look at New Research and Ideas, February 27, 2018

BlackRock (D): Organizing for the Future Supplements the (A) case. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/717407-PDF-ENG Harvard Business School Case 616-019 Ozark Feed and Ag Corporation: The ERP Decision This case describes a medium-sized... View Details
Keywords: Sean Silverthorne
  • 01 Mar 2013
  • News

Sweet Deal

Hostess Brands, the maker of some 30 iconic American bakery products such as Wonder Bread, Ho Hos, Ding Dongs, and Twinkies, declared itself in liquidation and its assets for sale last November. As an adviser to the Teamsters union, Harry Wilson (MBA 1999), who had... View Details
Keywords: Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing; Food Manufacturing
  • 09 Dec 2008
  • First Look

First Look: December 9, 2008

being born globally—chasing opportunities created by distance, learning to manage faraway operations, and hunting for the planet's best manufacturing locations, brightest talent, most willing investors, and most profitable customers... View Details
Keywords: Martha Lagace
  • 01 Mar 2009
  • News

Damon Silvers

congressional bailout than Wall Street? No. The reason Congress voted in October to allot $700 billion for financial institutions was the risk that multiple bankruptcies would place the economy in jeopardy. Let’s apply that reasoning to the automakers. They are at the... View Details
Keywords: Roger Thompson; Transportation Equipment Manufacturing; Transportation Equipment Manufacturing; Transportation Equipment Manufacturing; Transportation Equipment Manufacturing; Transportation Equipment Manufacturing
  • 14 Apr 2021
  • Research & Ideas

The High Cost of the Slow COVID Vaccine Rollout

officials took steps to speed vaccine development last year, the United States and other countries could have paid to build manufacturing infrastructure and shore up the supply chain needed to produce vaccines at higher capacity. That... View Details
Keywords: by Michael Blanding; Health
  • 01 Sep 2014
  • News

Alumni and Faculty Books for September 2014

CarterCovington Entrepreneurial Spirits: Through the Seventeen Principles of Napoleon Hill by Polycarp Emenike (OPM 38, 2009) The Napoleon Hill Foundation The Missing Something Club by Bill Haylon (MBA 1988) Terwilliger Press The Spice Whisperer: My Memoirs in View Details
Keywords: faculty research; Alumni Research
  • 11 Jul 2025
  • News

Utah Club Dives into Great Salt Lake’s Challenges; Colorado Alumni Talk Defense Over Breakfast

Utah Alumni Explore Future of Great Salt Lake The HBS Club of Utah recently got an insider’s look at the economic and ecological health of the Great Salt Lake (GSL) with a presentation by Utah’s first GSL commissioner, Brian Steed, at the headquarters of Traeger Grills... View Details
Keywords: Margie Kelley
  • 01 Jun 2020
  • What Do You Think?

Will Challenged Amazon Tweak Its Retail Model Post-Pandemic?

manufacturers and service companies will seek permanently to diversify their supply chains radically going forward We might accept the lower financial results as the insurance premium we have to pay to remain more robust in the face of... View Details
Keywords: by James Heskett; Retail
  • 12 Apr 2016
  • First Look

April 12, 2016

Abstract—Homo sapiens has mastered its environment so thoroughly that, for the first time in history, a small minority of the population is capable of creating enough food and fuels to support not only itself, but also a growing majority... View Details
Keywords: Sean Silverthorne
  • 29 Mar 2016
  • First Look

March 29, 2016

https://www.hbs.edu/faculty/Pages/item.aspx?num=50822 forthcoming Manufacturing & Service Operations Management How Do Customers Respond to Increased Service Quality Competition? By: Buell, Ryan W., Dennis Campbell, and Frances X. Frei... View Details
Keywords: Sean Silverthorne
  • 28 Apr 2009
  • First Look

First Look: April 28, 2009

has been successful in up markets, in the current down market its strategic rationale was being tested. As a capital-intensive manufacturer of DRAMs that had to license its designs from abroad, was it able to compete with large vertically... View Details
Keywords: Martha Lagace
  • 23 Mar 2010
  • First Look

First Look: March 23

catastrophic risks to patients, physicians, pharmaceutical firms, and regulators. Between the early 1960s and the present, national systems were built to collect, standardize, and respond to individual reports of side effects, with the View Details
Keywords: Martha Lagace
  • October 2018 (Revised August 2019)
  • Module Note

Supply Chain Management

By: Willy C. Shih
This note on supply chain management provides background for the seven class supply chain module in the Technology & Operations Management required curriculum course taught at the Harvard Business School. This module includes four broad topics: sourcing and supply... View Details
Keywords: Supply Chain Information; Supply ＆ Demand; Supply Chain Industries; Supply Chain Management; Supply Chain; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; Manufacturing Industry; United States; Asia; Europe; Japan; China
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  • 26 Jul 2011
  • First Look

First Look: July 26

different sources (e.g., food versus fire safety). Up Close and Personal: Developing Foundations for Leader Development through Personalization of Management Learning Authors:Gianpiero Petriglieri, Jack Wood, and Jennifer L. Petriglieri... View Details
Keywords: Sean Silverthorne
  • 13 Mar 2018
  • First Look

March 13, 2018

Yanping Liu Abstract—We evaluate manufacturing firms' responses to changes in the real exchange rate (RER) using detailed firm-level data for a large set of countries for the period 2001–2010. We uncover the following stylized facts: In... View Details
Keywords: Sean Silverthorne
  • 28 Oct 2014
  • First Look

First Look: October 28

examines the operations strategy of Whole Foods, one of the largest natural grocery chains in the United States. In late 2013, Whole Foods was expanding rapidly, with a publicly stated goal of growing from 351 to 1,000 domestic stores by... View Details
Keywords: Carmen Nobel
  • 19 Dec 2017
  • First Look

New Research and Ideas, December 19, 2017

of organic wine, which provides a case study of failed category creation. The modern organic wine industry emerged during the 1970s in the United States and Western Europe, but it struggled to gain traction compared to other organic food... View Details
Keywords: Carmen Nobel
  • 20 Oct 2021
  • Blog Post

Mobilizing Private Sector Action For Racial Equity in Milwaukee: SE Summer Fellow Zach Komes (MBA 2022)

of Milwaukee, I witnessed the impact of a rapidly changing economy on my neighbors’ lives. Every day on the way to school, I rode past shuttered manufacturing plants that once employed tens of thousands of our residents. Despite living in... View Details