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Show Results For
- All HBS Web (1,432)
- Faculty Publications (370)
- June 23, 2021
- Article
Research: When A/B Testing Doesn't Tell You the Whole Story
By: Eva Ascarza
When it comes to churn prevention, marketers traditionally start by identifying which customers are most likely to churn, and then running A/B tests to determine whether a proposed retention intervention will be effective at retaining those high-risk customers. While... View Details
Keywords: Customer Retention; Churn; Targeting; Market Research; Marketing; Investment Return; Customers; Retention; Research
Ascarza, Eva. "Research: When A/B Testing Doesn't Tell You the Whole Story." Harvard Business Review Digital Articles (June 23, 2021).
- 07 Feb 2008
- Working Paper Summaries
Attracting Flows by Attracting Big Clients: Conflicts of Interest and Mutual Fund Portfolio Choice
- Article
Anger and Regulation
By: Rafael Di Tella and Juan Dubra
We study a model in which agents experience anger when they see a firm that has displayed insufficient concern for the welfare of its clients (i.e., altruism) making high profits. Regulation can increase welfare, for example, through fines (even with no changes in... View Details
Keywords: Altruism; Populism; Public Relations; Profit; Consumer Behavior; Perception; Governing Rules, Regulations, and Reforms
Di Tella, Rafael, and Juan Dubra. "Anger and Regulation." Scandinavian Journal of Economics 116, no. 3 (July 2014): 734–765.
- November–December 2019
- Article
Head, Heart or Hands: How Do Employees Respond to a Radical Global Language Change Over Time?
By: Sebastian Reiche and Tsedal Neeley
To understand how recipients respond to radical change over time across cognitive, affective, and behavioral dimensions, we conducted a longitudinal study of a mandated language change at a Chilean subsidiary of a large U.S. multinational organization. The... View Details
Keywords: Language; Communication; Change; Employees; Attitudes; Emotions; Globalized Firms and Management
Reiche, Sebastian, and Tsedal Neeley. "Head, Heart or Hands: How Do Employees Respond to a Radical Global Language Change Over Time?" Organization Science 30, no. 6 (November–December 2019): 1252–1269.
- Web
Placement - Doctoral
University of Science and Technology (HKUST) Dissertation: Equity Market Views and Digital Technology Investment in Non-IT Firms Advisors: Suraj Srinivasan (Chair), Paul M. Healy , Charles C.Y. Wang , and Shane M. Greenstein Hashim Zaman... View Details
- 18 Feb 2009
- First Look
First Look: February 18, 2009
useful and saleable by-product. The term "by-product synergy" (BPS) has been coined to describe this practice. By converting waste into by-product, the firm not only reduces its waste disposal cost and potentially increases... View Details
Keywords: Martha Lagace
- Web
Marketing - Doctoral
field exam, and then another three years on dissertation research and writing. The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the View Details
- 28 Feb 2012
- First Look
First Look: Feb. 28
characteristics, relationships, and behavioral norms. We suggest that an equally important trust mechanism is "reflected knowledge," knowledge focal actors' gain about the personal characteristics, relationships, and View Details
Keywords: Sean Silverthorne
- 23 Jun 2014
- Research & Ideas
In Venture Capital, Birds of a Feather Lose Money Together
viewpoints other than their own. "When you are really familiar with each other, you tend not to go outside of your circle to get an outside opinion," Xuan says. The findings are in line with some organizational behavior studies, which... View Details
- 17 Jul 2023
- Research & Ideas
Money Isn’t Everything: The Dos and Don’ts of Motivating Employees
Business Administration at Harvard Business School. In May, Hall convened what he hopes will be a yearly conference of scholars now working in the burgeoning field of incentive design, which draws lessons from both microeconomics and View Details
Keywords: by Avery Forman
- 21 Aug 2012
- First Look
First Look: August 21
Eccles, George Serafeim, and Jorge Amar Publication:Ideia sustentável (June 2012) Abstract An abstract is unavailable at this time. Read the paper: http://www.ideiasustentavel.com.br/2012/06/brasil-uma-sociedade-sustentavel/ Working PapersField Evidence on Individual... View Details
Keywords: Sean Silverthorne
- 13 Jun 2014
- Working Paper Summaries
Handshaking Promotes Cooperative Dealmaking
- 29 Oct 2018
- Research & Ideas
Hunting for a Hot Job in High Tech? Try 'Digitization Economist'
economist herself, delve into the phenomenon in their paper Economists (and Economics) in Tech Companies, forthcoming in the Journal of Economic Perspectives. “Inside tech firms there’s a huge competition for talent right now,” Athey... View Details
- 22 Jan 2014
- Working Paper Summaries
Separating Homophily and Peer Influence with Latent Space
- 2009
- Working Paper
Anger and Regulation
By: Rafael Di Tella and Juan Dubra
We propose a model where voters experience an emotional cost when they observe a firm that has displayed insufficient concern for other people's welfare (altruism) in the process of making high profits. Even with few truly altruistic firms, an equilibrium may emerge... View Details
- 27 Apr 2021
- Research & Ideas
New Research: Surviving Bankruptcy, Useful Economics, and Retirement
Published Papers Do the Right Firms Survive Bankruptcy? Journal of Financial Economics Samuel Antill “In United States, Chapter 11 bankruptcy cases, firms are either reorganized, acquired, or liquidated. I... View Details
- 08 Dec 2015
- First Look
December 8, 2015
that may arise. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50144 2015 The Cambridge Handbook of Consumer Psychology The Consumer Psychology of Online Privacy: Insights and Opportunities from Behavioral Decision... View Details
Keywords: Sean Silverthorne
- January 2003 (Revised September 2007)
- Background Note
A Note on Racing to Acquire Customers
Examines factors that motivate a firm's race to acquire customers in newly emerging markets and explores conditions under which racing strategies are likely to yield attractive returns. Provides a definition of racing behavior, introduces the notion of an optimal level... View Details
Keywords: Customers; Price Bubble; Network Effects; Emerging Markets; Market Entry and Exit; Behavior; Competition
Eisenmann, Thomas R. "A Note on Racing to Acquire Customers." Harvard Business School Background Note 803-103, January 2003. (Revised September 2007.)
- September 2006 (Revised October 2007)
- Module Note
Platform-Mediated Networks: Definitions and Core Concepts
Defines platform-mediated networks and introduces concepts central to their study. First, it defines networks and network effects; explains how network effects influence users' willingness-to-pay for network access; describes factors that determine the strength of... View Details
Keywords: Consumer Behavior; Network Effects; Digital Platforms; Information Technology; Information Infrastructure; Digital Platforms
Eisenmann, Thomas R. "Platform-Mediated Networks: Definitions and Core Concepts." Harvard Business School Module Note 807-049, September 2006. (Revised October 2007.)
- 2014
- Working Paper
Speaking of Corporate Social Responsibility
By: Hao Liang, Christopher Marquis, Luc Renneboog and Sunny Li Sun
We argue that the language spoken by corporate decision makers influences their firms' social responsibility and sustainability practices. Linguists suggest that obligatory future-time-reference (FTR) in a language reduces the psychological importance of the future.... View Details
Keywords: Language; Future-Time-Reference; Categories; Culture; Corporate Social Responsibility; Sustainability; Communication; Corporate Social Responsibility and Impact
Liang, Hao, Christopher Marquis, Luc Renneboog, and Sunny Li Sun. "Speaking of Corporate Social Responsibility." Harvard Business School Working Paper, No. 14-082, March 2014.