Publications

October 2007 (Revised June 2008)
Case

Leader(ship) Development

By: Scott A. Snook

Designed for use in the first year of an MBA program, can be included within a core course on leadership or used more broadly to orient students to their upcoming experience while in school. Offers a series of robust conceptual models to help students frame their... View Details

Keywords: Leadership Development; Framework; Business Education; Education Industry

Educators

October 2019 (Revised February 2020)
Case

Brightview Senior Living

By: Lynda M. Applegate and James Weber

Marilynn Duker, CEO, was exploring how to grow the company while maintaining the culture that made it a leader in the field of senior housing. Brightview constructed and operated senior living apartment communities that offered independent living, assisted living, and... View Details

Keywords: Growth and Development Strategy; Organizational Culture; Employee Relationship Management; Real Estate Industry; United States

Educators

September 2017
Article

The Belief in a Favorable Future

By: Todd Rogers, Don A. Moore and Michael I. Norton

People believe that future others’ preferences and beliefs will change to align with their own. People holding a particular view (e.g., support of President Trump) are more likely to believe that future others will share their view than to believe that future others... View Details

Keywords: Social Cognition; Judgment; Prediction; Forecasting; False Consensus; Donation; Open Data; Open Materials; Preregistered; Forecasting and Prediction; Perception; Values and Beliefs; Behavior

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January 2019
Article

The ABCs of Financial Education: Experimental Evidence on Attitudes, Behavior, and Cognitive Biases

By: Fenella Carpena, Shawn A. Cole, Jeremy Shapiro and Bilal Zia

This paper uses a large-scale field experiment in India to study attitudinal, behavioral, and cognitive constraints that can stymie the link between financial education and financial outcomes. The study complements financial education with (1) financial incentives on a... View Details

Keywords: Finance; Education; Attitudes; Behavior; Outcome or Result

August 2017 (Revised December 2018)
Case

Tamarin App: Natural Language Processing

By: Srikant M. Datar and Caitlin N. Bowler

In this case, students explore the challenges of using sentiment analysis to monitor and understand public perception around a software application, Tamarin SEO App. Technical topics include building a filtering classifier using naive Bayes and sentiment analysis This... View Details

Keywords: Data Science; Branding; Data Analytics; Analytics and Data Science; Brands and Branding; Analysis; Perception; Planning

Educators

07 Oct 2019
HBS Seminar

Tristan Botelho, Yale University

27 Jan 2014
Blog Post

Opportunity Abounds

infrastructure), but the opportunities presented by India’s rise cannot be ignored by any business that improves quality of life. FIELD 2 was an amazing experience not just because of the travel, but also... View Details

Keywords: Technology

21 Aug 2014
Blog Post

HBS Social Enterprise Initiative Visits NYC

A lot can be achieved through emails, phone calls, and meetings, but being in the field helps broaden perspectives. The HBS Social Enterprise Initiative (SEI) did just that – when Matt Segneri, Director, and Margot Dushin, Director of... View Details

Keywords: Nonprofit / Government

06 Aug 2014
Research & Ideas

Climbing Down from the Ivory Tower

researchers design an experiment among themselves, only going to the field when they're ready to conduct the experiment on members of the community. In this case, though, the... View Details

Keywords: by Carmen Nobel; Education; Health

Article

Marketing Complex Financial Products in Emerging Markets: Evidence from Rainfall Insurance in India

By: Sarthak Gaurav, Shawn A. Cole and Jeremy Tobacman

Recent financial liberalization in emerging economies has led to the rapid introduction of new financial products. Lack of experience with financial products, low levels of education, and low financial literacy may slow adoption of these products. This article reports... View Details

Keywords: Literacy; Insurance; Marketing; Decisions; Demand and Consumers; Financial Instruments; Emerging Markets; Education; Personal Finance; Agribusiness; Developing Countries and Economies; Innovation and Invention; Gujarat

Research Summary

Motivation and Incentive Design

Professor Ashraf's research in motivation and incentives focuses on how to design incentives in sectors where it is important that individuals are motivated by service, such as healthcare or environmental conservation. An important lever is the... View Details

Research Summary

Microfinance

"Tying Odysseus to the Mast: Evidence from a Commitment Savings Product in the Philippines." (with Dean Karlan and Wesley Yin) Quarterly Journal of Economics 121, no. 2, 2006.
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December 2023
Article

Save More Today or Tomorrow: The Role of Urgency in Precommitment Design

By: Joseph Reiff, Hengchen Dai, John Beshears, Katherine L. Milkman and Shlomo Benartzi

To encourage farsighted behaviors, past research suggests that marketers may be wise to invite consumers to pre-commit to adopt them “later.” However, the authors propose that people will draw different inferences from different types of pre-commitment offers, and that... View Details

Keywords: Consumer Behavior; Decision Choices and Conditions

April 2013
Article

Information and Subsidies: Complements or Substitutes?

By: Nava Ashraf, B. Kelsey Jack and Emir Kamenica

Does providing information about a product affect the impact of price subsidies on purchases of new or unfamiliar products? This question is particularly relevant for the introduction of health products in developing countries where consumers may be uncertain about... View Details

Keywords: Subsidies; Information; Consumer Behavior; Health; Zambia

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Article

Avoiding Overhead Aversion in Charity

By: Uri Gneezy, Elizabeth A. Keenan and Ayelet Gneezy

Donors tend to avoid charities that dedicate a high percentage of expenses to administrative and fundraising costs, limiting the ability of nonprofits to be effective. We propose a solution to this problem: Use donations from major philanthropists to cover overhead... View Details

Keywords: Marketing Strategy; Philanthropy and Charitable Giving