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- All HBS Web (769)
- Faculty Publications (34)
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
The customer rewards cards that clutter wallets and clog key chains of many a shopper may soon be no more, as retailers move from physical to digital (read: mobile apps) forms of loyalty program member identification. It's a smart... View Details
- 01 Jun 1998
- News
Long-Term Interest: Bill Crozier, a Banker Pegged to the Customer
into a New England institution and one of the leading consumer banks in the nation. Responding to demographic trends and consumer demands in the mid-1970s, Crozier moved... View Details
Keywords: Eileen K. McCluskey
- 24 Feb 2023
- News
Dean Datar Meets with Alumni in Palm Beach
efforts of the School into three priorities, he offered insights into work that is underway on the role of business in society, digital innovation, and reimagining learning. "I don't think there is another institution other than business and free enterprise that has... View Details
- 25 Aug 2015
- News
Sunset in the East?
infrastructure (health care, education, pensions)—especially for rural people for whom none of this has ever been free or even widely available at a decent standard. To be clear, roads, railways, and the like have helped people physically View Details
- 01 Mar 2014
- News
Case Study: Gazelle's New Predators
Illustration by Istvan Banyai Since 2006, Gazelle has offered consumers an answer to the question of what to do with their old electronic devices when they upgrade: Sell them to us. Customers can go to Gazelle's website; get a price for... View Details
- 01 Sep 2016
- News
3 Minute Briefing: Y Combinator’s Qasar Younis
early-stage consumer tech company; and we didn’t have a good way to distribute our product. Today Teespring is doing the same thing Cameesa did. It’s worth hundreds of millions. The idea for TalkBin came... View Details
Keywords: April White
- 26 Jul 2010
- Research & Ideas
Yes, You Can Raise Prices in a Downturn
consumers (or retailers) are unlikely to pay. But the acquisitions provided a convenient distribution channel for residential customers who want to drop off or return goods ordered online, and View Details
- 01 Sep 2009
- News
Read All About It!
The choices available to consumers in the postwar boom transformed societal norms and expectations. With the advent of fast food, for example, millions of men, women, and children began to break bread — or... View Details
- 22 Mar 2023
- News
Dean Datar Meets with Alumni in Los Angeles
the School into three priorities, he offered insights into work that is underway on the role of business in society, digital innovation, and reimagining learning. "I don't think there is another institution other than business and free enterprise that has done more... View Details
- 30 May 2013
- Blog Post
Product Launch Day
users are! We moved our station to main camp, an open area near the performance stages and the coffee stand. The coffee stand alone should have been enough to justify our move - there were always people... View Details
- 16 Apr 2001
- Research & Ideas
Depression or Euphoria? Navigating the Market’s Mood Swings
few years, he said, has permanently changed the financial markets and the idea of entrepreneurship. "I think the financial field is permanently warped, especially for smaller markets," he said. Markets these days change as fast... View Details
Keywords: by Carrie Levine
- 24 Aug 2016
- Blog Post
Internship In Action
recommended approach to move forward. We redesigned the entire process for an important group of sellers that contribute around 30% of GFG’s Net Merchandise Value, assessed the features and resources required, and developed the roll-out... View Details
Keywords: Consumer Products / Retail
- 28 Oct 2015
- Research & Ideas
A Dedication to Creation: India's Ad Man Ranjan Kapur
time had a socialistic leaning. Advertising and marketing were not considered good things. You had so many poor people in the country who couldn’t even put a meal on their table and here you were trying to sell Coca-Cola or fancy products... View Details
- 19 Sep 2019
- News
Predicting Human Behaviors
“Self-driving cars today know what they are seeing and how fast the object is moving, but they aren’t good at predicting what a human will do next,” explains Misra. “We want to help machines understand... View Details
Keywords: April White
- 01 Jun 2014
- News
Ready for Takeoff
some houses," says Beisert. "But in five or ten years, there's going to be nothing but high-rises and luxury apartments." All of this has been good for business, but like airline consumers, the online View Details
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
important distinction between the two entrepreneurs was that Field created an experience for consumers in his department store, while Heinz made products-processed foods. Of course, there were aspects of 'experience' to Wedgwood's... View Details
Keywords: by Martha Lagace
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
telephones sometimes resting on the carpet where furniture had not arrived. Things seemed to be moving fast even for the placid Bussgang, who said, "It's a real challenge putting together a group of... View Details
Keywords: by John S. Rosenberg
- 17 Apr 2023
- Blog Post
Climate Stories Episode #14: Bonita Stewart (MBA 1983) – A Career Devoted to Creating the Future
increase over a year earlier. The company’s executives credit their determination to “do good and do great.” For example, in FY22, the Deckers UGG brand transitioned their standard Classic outsole to a “sugarcane EVA” composition... View Details
- 13 Apr 2015
- Research & Ideas
3 Ways Firms Can Profit From Environmental Investments
In the course of her work, Rebecca Henderson meets business executives who don't address the threat of climate change because they don't believe that it exists. Her recommendation: They should consider investments in environmental sustainability anyway, assuming that... View Details
- 01 Dec 2013
- News
Case Study: Citizen Buffett
topical appeal. "When asset values are declining as fast as they have been in the newspaper industry," he explains, "you have to make a bet on the future: Do you have a viable business strategy, and if so, is it one of growth, of... View Details