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- Faculty Publications (36)
Show Results For
- All HBS Web (771)
- Faculty Publications (36)
- Profile
Casey Gerald
book of second-year EC colleagues. When he wanted to know more about consumer goods in Asia, he found an expert on retailing in Japan through the Retail & Luxury Goods... View Details
- 27 Jul 2011
- Research & Ideas
Customer Loyalty Programs That Work
The customer rewards cards that clutter wallets and clog key chains of many a shopper may soon be no more, as retailers move from physical to digital (read: mobile apps) forms of loyalty program member identification. It's a smart... View Details
- 01 Jan 2008
- News
Meg Whitman, MBA 1979
growth rate. Clearly eBay was doing something right.” At the time, Whitman was a general manager of the Preschool Division of the Rhode Island–based toy company Hasbro, overseeing brands like Mr. Potato Head and Teletubbies. eBay’s ability to link View Details
- 18 Nov 2009
- HBS Case
Customer Feedback Not on elBulli’s Menu
customers like his product? HBS assistant professor Michael Norton's interest in what motivates seemingly irrational consumer behavior has found a perfect subject in Adrià. To eat at elBulli, customers must navigate a mysterious... View Details
- 06 Dec 2021
- News
3-Minute Briefing: Bonnie Kintzer (MBA 1987)
the turnaround. I knew the brands were still very strong in the mind of the consumer and, with the right team, that we could rebuild the company. I was very clear in the interview process that the name of the company had to change. If... View Details
- 01 Jun 2012
- News
Think Locally, Act Globally
Africa, consumer spending is estimated to reach US$1.4 trillion by that date. Maybe that global big picture is another good reason why the irrepressible Mittal is smiling these days. View Details
- 14 Feb 2023
- News
Dean Datar Meets with Alumni in San Francisco
is another institution other than business and free enterprise that has done more good for humankind," said the Dean. "If you look at the billions of people lifted out of poverty, the standard of living we have created, the kinds of jobs... View Details
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
breakthroughs, and overcoming setbacks. New Business publisher Mike Roberts recently met with Professor Lassiter to discuss his work. New Business: As one thinks about a new venture moving from product development to actually marketing... View Details
- 18 Nov 2013
- Op-Ed
Twitter IPO: Overvalued or the Start of Something Big?
that term, allowing its users to "consume" information in ways that were formerly unavailable to them due to cost, complexity, or both. The fact that half a billion consumers willingly engage on Twitter's platform confirms the viability... View Details
- 11 Aug 2014
- HBS Case
The Business of Behavioral Economics
economics and pop culture, particularly since the recent publication of popular books such as Richard Thaler and Cass Sunstein's Nudge, Dan Ariely's Predictably Irrational, and Daniel Kahneman's Thinking, Fast and Slow. Even so,... View Details
- 16 Jul 2001
- Research & Ideas
How to Compete Like a Judo Strategist
judo strategists plan two to three years into the future, looking beyond today's pressures and problems to the challenges that lie ahead. Executives at Inktomi, eBay, and Palm all maintain that long-term planning is necessary, even when competing at Internet speed. No... View Details
Keywords: by David B. Yoffie & Mary Kwak
- 10 Jan 2020
- Blog Post
Know Your Audience - Recruiting HBS Students for Retail
of students has a passion for the dynamic retail space across different segments including luxury, specialty, and mass market brands. Retail Tech in particular has had a major impact on the industry and students’ focus. “Digital shopping platforms have really changed... View Details
Keywords: Consumer Products / Retail
- 08 Nov 2021
- Blog Post
Building an Internship Program at Your Startup: An Interview with Facily’s Diego Dzodan (MBA 1999)
the most value,” he explained. “When you move to a startup, you need to do everything or nothing happens. You can divide tasks among the co-founders, but there are a lot of functions you don’t have a team for yet and that’s a tough... View Details
- 17 Oct 2012
- Research & Ideas
America Needs a Manufacturing Renaissance
shop or move their operations. Even worse, the loss of a commons may cut off future opportunities for the emergence of new innovative sectors if they require close access to the same capabilities. Four decades ago, when US View Details
- 30 May 2013
- Blog Post
Product Launch Day
users are! We moved our station to main camp, an open area near the performance stages and the coffee stand. The coffee stand alone should have been enough to justify our move - there were always people... View Details
- 01 Sep 2014
- News
3-Minute Briefing: Mark Pincus (MBA 1993)
game could take on. I love all bulldogs. They’re a majestic breed. My old dog, Zinga, would come and speak with me at board meetings. Nzinga is a Swahili word for an African warrior princess, and that’s what she was—a princess. When you’re View Details
- 01 Jun 1998
- News
Long-Term Interest: Bill Crozier, a Banker Pegged to the Customer
into a New England institution and one of the leading consumer banks in the nation. Responding to demographic trends and consumer demands in the mid-1970s, Crozier moved... View Details
Keywords: Eileen K. McCluskey
- 05 Sep 2006
- Research & Ideas
HBS Cases: Porsche’s Risky Roll on an SUV
highly un-cool mode of transport for many American suburban families. Almost as radical was Porsche's choice of locations to build this SUV, named the Cayenne. Even though wages in Germany are a good six to seven times higher than in... View Details
- 25 Aug 2015
- News
Sunset in the East?
infrastructure (health care, education, pensions)—especially for rural people for whom none of this has ever been free or even widely available at a decent standard. To be clear, roads, railways, and the like have helped people physically View Details
- 30 May 2000
- Research & Ideas
Market Makers Bid for Success
training. You get your training by fire, and so you'll have a different set of skills—an ability to move fast and react quickly and anticipate. This is what the real world is like today. There's certainly... View Details