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Publications

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  • Web

Online Creating Brand Value Course | HBS Online

2 Brand Storytelling Articulate the characteristics of a compelling brand story and assess the power of storytelling on consumer-based brand equity. Highlights Phyllis Rothschild, Chief Marketing Officer, Pete & Gerry's Organics Elif... View Details
  • 26 Jan 2010
  • First Look

First Look: Jan. 26

heightened when rivalry and time pressure coincide. Study 2 is a field experiment that alters the text of e-mail alerts sent to bidders who have been outbid; the text makes competitive (vs. non-competitive)... View Details
Keywords: Martha Lagace
  • 26 Sep 2017
  • First Look

First Look at New Research and Ideas, September 26, 2017

motivation. Should bonuses be tied to quotas or should they be given unconditionally? Is it better to use bonuses as a reward or as punishment? A randomized field experiment at a large Indian company investigated these questions, finding... View Details
Keywords: Sean Silverthorne
  • 31 Mar 2009
  • First Look

First Look: March 31, 2009

why farmers are less likely to adopt export crops. Strategic Alliances: Bridges Between 'Islands of Conscious Power' Authors:George P. Baker, Robert Gibbons, and Kevin J. Murphy Publication:Journal of the Japanese and International Economies 22, no. View Details
Keywords: Martha Lagace
  • Web

Faculty & Advisors | MBA

Bill Doyle MBA ‘92, Harvard University; S.B., Materials Science and Engineering, MIT Bill is the Executive Chairman of Novocure Ltd., a commercial stage oncology company pioneering Tumor Treating Fields therapy for solid tumor cancers and... View Details
  • Web

Past Issues - Alumni

Executive Education program targets leaders working on the frontlines. Dean Nohria Looks Ahead He foresees an exciting period of innovation for the School and the field of management education Fair Trade Appearance, Attraction, and the... View Details
  • 01 Jun 1996
  • News

Keepers of the Flame

some truly Olympian details to take care of, including planning for 2 million spectators (joined by 3 billion television viewers, or 60 percent of the human race); 15,000 athletes and officials from 197 participating countries; 30... View Details
Keywords: Garry Emmons
  • 25 Jan 2011
  • First Look

First Look: Jan. 25

Publisher's Link: http://www.springer.com/medicine/nephrology/book/978-1-4419-1689-1 How to Do Well and Do Good Author:Rosabeth M. Kanter Publication:MIT Sloan Management Review 51, no. 2 (September 2010) An abstract is not available at... View Details
Keywords: Sean Silverthorne
  • 05 Feb 2008
  • First Look

First Look: February 5, 2008

penetrated the field of negotiation and then presents a framework for bridging the gap between these two literatures. The paper notes that one of the reasons for its limited impact on negotiation research is that extant research on social... View Details
Keywords: Martha Lagace
  • 07 Aug 2012
  • First Look

First Look: August 7

  PublicationsChange Agents, Networks, and Institutions: A Contingency Theory of Organizational Change Authors:Julie Battilana and Tiziana Casciaro Publication:Academy of Management Journal 55, no. 2 (April 2012) Abstract We develop a... View Details
Keywords: Sean Silverthorne
  • 25 Oct 2016
  • First Look

October 25, 2016

factor of about 2 to 1. Even after adjusting for differences in internal labor cost rates, the hospital at the 90th percentile of cost spent about twice as much as the one at the 10th percentile of cost. The large variation in costs among... View Details
Keywords: Sean Silverthorne
  • 01 Dec 2012
  • News

From Where We Stand

and other book clubs, then vice president of marketing, then president of the book clubs, and finally president of Dell Publishing—all before I turned 40. Direct marketing and book clubs is a pretty no-BS field in which results are easily... View Details
  • 29 Jun 2007
  • First Look

First Look: June 29, 2007

major improvements in economic performance nearly everywhere they were adopted or imposed. Risk Management, Capital Budgeting and Capital Structure Policy for Insurers and Reinsurers Author:K. A. Froot Periodical:Journal of Risk and Insurance 74, no. View Details
Keywords: Martha Lagace
  • 09 May 2021
  • Blog Post

Meet the MoMBAs – Persisting Through a Difficult Year

being. It definitely is not as shiny or fancy as all the Instagram posts suggest. But, his little giggling and smile just make my day and I can feel a sense of accomplishment whenever my son learns something new. It is truly an incredible experience. *** Name: Kathu... View Details
  • 10 Sep 2007
  • Research & Ideas

High Note: Managing the Medici String Quartet

would call near the frontier of human experience. Ordinarily I'd say near the frontier of business experience, but creative collaboration is very much relevant to business and the field of innovation." Austin is writing a book—the... View Details
Keywords: by Martha Lagace; Music
  • 28 Aug 2012
  • First Look

First Look: August 28

M. Perkins, and Mark Weick Publication: Journal of Applied Corporate Finance 24, no. 2 (spring 2012) Abstract Dow Chemical Company, which was founded in 1894, is now the second‐largest chemical company in the world. From the outset, the... View Details
Keywords: Sean Silverthorne