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  • 27 May 2014
  • First Look

First Look: May 27

consumers make complementary choices in purchase decisions (e.g., chips and salsa), product inter-operabilities (smartphones and networks), and dynamic decisions (current exercise and future healthcare consumption). Multiple View Details
Keywords: Sean Silverthorne
  • 13 Dec 2011
  • First Look

First Look: Dec. 13

years. In this period, Norway was at the forefront with regard to implementing legislation regulating cartels, yet the legislation was not an antitrust legislation in the modern sense. It was aimed not only at protecting consumer... View Details
Keywords: Sean Silverthorne
  • 22 Mar 2013
  • Research & Ideas

Pulling Campbell’s Out of the Soup

company in January 2001. In the late 1990s, the company increased prices and lost many consumers to less expensive soup brands. Rather than bring prices back down, to maintain earnings Campbell cut costs by reducing advertising and laying... View Details
Keywords: by Dina Gerdeman; Food & Beverage
  • 25 Jan 2010
  • Research & Ideas

A Macroeconomic View of the Current Economy

going to depreciate tomorrow or next week or even next month. But over time, you expect it to depreciate. So if you're a business manager, you probably want to be fairly well hedged against this possibility, either by making use of... View Details
Keywords: by Sean Silverthorne
  • 16 Aug 2004
  • Research & Ideas

Luxury Isn’t What It Used to Be

Collection was created to challenge consumer expectations from Godiva and to reinforce Godiva as a brand that delivers newness and discovery." The fact that it costs around $100 a pound and is only... View Details
Keywords: by Julia Hanna; Consumer Products
  • 19 Mar 2013
  • First Look

First Look: March 19

explores the changes that have taken place in the consumer television receiver market and the challenges faced by leaders of the analog market, like Sony. It is intended for use with the technical note, "Competency-destroying... View Details
Keywords: Sean Silverthorne
  • 12 Nov 2013
  • First Look

First Look: November 12

  Publications November 2013 Journal of Consumer Research The Red Sneakers Effect: Inferring Status and Competence from Signals of Nonconformity By: Bellezza, Silvia, Francesca Gino, and Anat Keinan Abstract—We examine how people react to... View Details
Keywords: Sean Silverthorne
  • Web

Online Business Analytics Course | HBS Online

CORe program participants progress through the three courses in tandem, and the program concludes with a final exam. What are the learning requirements in order to successfully complete Business Analytics, and how are grades assigned? + – Participants are View Details
  • 25 Apr 2017
  • First Look

First Look at New Research, April 25

research typically prescribes task sequences implemented by managers. Yet employees often have discretion to deviate from their prescribed sequence. Using data from 2.4 million radiological diagnoses, we find that doctors prioritize similar tasks (batching) and those... View Details
Keywords: Sean Silverthorne
  • 06 Oct 2020
  • Sharpening Your Skills

18 Tips Managers Can Use to Lead Through COVID's Rising Waters

or, in other words, to exploit and explore. To achieve your goals, consider leveraging cross-functional teams, employing creative exercises, adjusting expectations and deliverables, supporting an agile enterprise and generating customer... View Details
Keywords: by Sean Silverthorne
  • 25 Oct 2010
  • HBS Case

Tesco’s Stumble into the US Market

depends on enough consumers changing behavior to buy a higher proportion of their groceries on a more frequent basis. This could work in inner-city locations where younger shoppers might buy their evening meal on the way home each day,... View Details
Keywords: by Sean Silverthorne; Retail
  • 09 Jan 2007
  • First Look

First Look: January 9, 2007

Communications Equipment Industry Harvard Business School Case 107-025 Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107025 Symantec vs. McAfee: Competing in the Consumer Anti-virus Industry Harvard... View Details
Keywords: Martha Lagace
  • 20 Oct 2011
  • Research & Ideas

Getting the Marketing Mix Right

the right mix between them—the ideal brew needed to achieve sales and market share goals. The trick is that each marketing effort affects consumer behavior in different ways, and also prompts different types of responses from competitors.... View Details
Keywords: by Dina Gerdeman
  • August 2014 (Revised September 2016)
  • Case

ANA (A)

By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
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  • December 2015 (Revised September 2016)
  • Supplement

ANA (B)

By: Doug J. Chung and Mayuka Yamazaki
All Nippon Airways (ANA) became the largest airline in Japan in 2013. Having been designated as a domestic carrier by the Japanese government till the mid-1980s and Japan being the sixth largest domestic airline market, two-thirds of ANA’s passenger revenue came from... View Details
Keywords: Demand and Consumers; Analysis; Economics; Price; Marketing Strategy; Competitive Strategy; Product; Policy; Air Transportation Industry; Japan
Related
  • Web

Globalization - Faculty & Research

share of a country’s trade in institutionally intensive, cultural, and consumer goods, as well as in goods that involve more face-to-face interactions and entail higher levels of bilateral trust. These patterns are consistent with... View Details
  • 06 Nov 2008
  • Op-Ed

Selling Out The American Dream

zero. Consumer confidence has plummeted with the value of 401(k) plans and retirement nest eggs. Retail sales fell 1.2 percent in September, double the expected decline. Car sales are at a fifteen-year low.... View Details
Keywords: by John Quelch
  • Web

Drug & Alcohol Policy | About

community are expected to comply with the laws of the Commonwealth of Massachusetts and with all HBS rules governing possessing or serving alcohol. 2 HBS holds its students, faculty, and staff responsible for the consequences of their... View Details
  • 10 Apr 2018
  • First Look

First Look at New Research, April 10, 2018

consumer tastes, increased competition, and evolving advertising trends and sales channels. Seeing innovation as a key to future success, in 2016 the company established eighteen94 capital, its corporate venture capital arm, which had... View Details
Keywords: Sean Silverthorne
  • 16 May 2000
  • Research & Ideas

Getting the Message: How the Internet is Changing Advertising

constant link to the Web that will place today's 56k modem in the history books next to the UNIVAC—promises to transform the advertising industry. Currently only about 1.4 million U.S. households have a high-speed Internet hookup, but that number is View Details
Keywords: by Susan Young