Publications

January 2016
Case

Models of Endowment Management: King's College, Cambridge

By: David Chambers, Elroy Dimson, Luis M. Viceira and Elena Corsi

One of the University of Cambridge's Colleges evaluates different asset management options for their endowment fund. View Details

Keywords: Endowment Management; Financial Management; Management; United Kingdom

Trang Nguyen is a student at the Ph.D. Business Administration program jointly offered by Harvard Business School and Harvard Graduate School of Arts and Sciences.

Trang is interested in research at the intersection of corporate governance... View Details

July 2017
Case

Magpie: Developing and Using Buyer Personas

By: Frank V. Cespedes

The founders of a start-up platform for publishers have developed preliminary personas of target customers and are evaluating the implications for initial target buyers, messaging, and marketing programs. The case is useful for discussing the process of developing... View Details

Keywords: Buying Process; Marketing; Sales; Distribution Channels; Segmentation; Entrepreneurship; Social Media; Consumer Products Industry; Fashion Industry; United States

31 Jul 2020
Video

Application Tips Video Series - Test Scores

January 2007
Exercise

Multifactor Models

By: Malcolm P. Baker

Students evaluate the performance of four mutual funds and compute the cost of capital for two companies using fixed benchmarks, the CAPM, and a multifactor model of returns. View Details

Keywords: Cost of Capital; Performance Evaluation; Business Model; Investment Funds; Investment Return; Motivation and Incentives; Markets

April 2020
Case

Promoting Land and Nature Jerky

By: John A. Quelch and Katherine B. Hartman

Kathy Ayers, Vice President of Marketing and Communications for Land and Nature (L&N) Jerky Company, needs to make a recommendation about L&N's 2020 promotional spending. L&N's CEO, Tim Ryan, wants her to calculate different scenarios using historical data to determine... View Details

Keywords: Advertising; Spending; Marketing Communications; Marketing Strategy; Product Positioning; Food and Beverage Industry

May 2019
Case

Whiskey and Cheddar: Ingredient Branding at the Caesan Cheese Cooperative (Brief Case)

By: John A. Quelch and Katherine B. Hartman

The Caesan Cheese Cooperative is considering introducing a new high-quality, high-margin artisan whiskey cheddar cheese. Deidra Kelly, vice president of marketing and product development at Caesan, must recommend to the Board of Directors whether to launch the product... View Details

Keywords: Brands and Branding; Product Development; Management; Product Marketing; Product Positioning; Marketing Strategy; Partners and Partnerships; Food and Beverage Industry

August 1984 (Revised October 1992)
Background Note

Marketing Implementation

By: John A. Quelch

Describes a framework for evaluating marketing implementation problems and assesses the interfaces between marketing strategy and implementation. View Details

Keywords: Marketing Strategy

March 1981 (Revised October 1984)
Case

Corning Glass Works: Indonesia

By: Michael Y. Yoshino

Evaluates the market opportunities and risks by Corning and International Finance Corporation in Indonesia. View Details

Keywords: Globalized Markets and Industries; Risk and Uncertainty; Opportunities; Financial Services Industry; Indonesia

Find at Harvard

May 1998
Case

Thailand in May and June of 1997

By: Hugo Uyterhoeven

Diagnose the economic situation, evaluate the available options, and recommend a course of action. View Details

Keywords: Economy; Policy; Situation or Environment; Valuation; Thailand

Career Coach

Abhishek Avinash Gore

balancing recruiting workload, thinking through pros/cons, etc. Abhishek’s experience recruiting across roles/industries provides a holistic perspective, to help you evaluate options Work Experience: NVIDIA (summer internship - product... View Details

Video

Application Tips Video Series - Post-MBA Goals

07 Dec 2023
Video

2+2 Application Tips: Test Scores

September 2023
Article

A Pull versus Push Framework for Reputation

By: Jillian J. Jordan

Reputation is a powerful driver of human behavior. Reputation systems incentivize 'actors' to take reputation-enhancing actions, and 'evaluators' to reward actors with positive reputations by preferentially cooperating with them. This article proposes a reputation... View Details

Keywords: Reputation; Behavior; Game Theory

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2023
Working Paper

Insufficiently Justified Disparate Impact: A New Criterion for Subgroup Fairness

By: Neil Menghani, Edward McFowland III and Daniel B. Neill

In this paper, we develop a new criterion, "insufficiently justified disparate impact" (IJDI), for assessing whether recommendations (binarized predictions) made by an algorithmic decision support tool are fair. Our novel, utility-based IJDI criterion evaluates false... View Details

Keywords: AI and Machine Learning; Forecasting and Prediction; Prejudice and Bias

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2013
Other Unpublished Work

Comments on Commitments in AT.39740 — Google

By: Benjamin Edelman

I evaluate the remedies in Google's proposed Commitments, and I propose additional remedies to more fully address the Commission's concerns. View Details

Keywords: Competition; Regulation; Google; Bias; Deterrence; Law; Internet; Search Technology; Technology Networks; European Union

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January 1996
Background Note

Brand Valuation Methodology: A Simple Example

By: Alvin J. Silk

Provides a simple illustration of a methodology for making a financial evaluation of a brand. View Details

Keywords: Finance; Brands and Branding; Valuation

October 2004 (Revised November 2004)
Case

AWB Limited

By: Ray A. Goldberg and Hal Hogan

Discusses how to evaluate the performance of the Australia Wheat Board in meeting the needs of its Australian wheat farmers and global consumers. Includes color exhibits. View Details

Keywords: Customer Satisfaction; Customer Value and Value Chain; Globalized Markets and Industries; Performance Effectiveness; Performance Evaluation; Agriculture and Agribusiness Industry; Australia